How To Combine PPC and SEO Synergies
SEO and Google Search Ads have so many synergies and data that can be utilized to drive growth for both marketing strategies. However, this data isn’t always shared to support the other program.
There is a reason for this, each marketing strategy requires a specialized skill set, and often are managed by separate individuals and teams (SEOs and Paid Search Marketers).
Subdomain vs. Subfolder
From an SEO perspective, there are many questions (and opinions) about which is better: subdomains or subfolders.
The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument.
It’s up to you to decide which structure makes the most sense for your website and SEO. Let’s start with a basic breakdown of each.
Optimize Your CTA: Better Alternatives to ‘Learn More’
What are your thoughts on “learn more” links?
Have you considered the potential impact on your website? Is it killing your conversion rate and increasing your bounce rate?
A Google search for “Learn More links” generates approximately 3,080,000,000 results. In other words, people have a lot to say on this subject.
What Does SpyFu Do?
Regardless of your business type and industry, you’re sure to have quite a bit of competition. The way you deal with this competition – especially in regards to your online presence – has a lot to say about your future success.
This leads to an important question: what’s the best way to spy on your competition online?
How to Get High Quality Backlinks for Your Website
As search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes.
Therefore, it makes sense to discuss how to use modern best practices, so you don’t get blackballed by Google. Below we discuss the power of link building for your business.
How to Stop Spam Bots
Our goal in this article about spam is to teach you have to remediate and eliminate spammers opportunities with your WordPress website and Google Analytics data.
As the world’s most popular content management system, there’s a good chance your website and/or blog is powered by WordPress. So we combined the two into one post.
How to Find Your Competitors Backlinks
Do you have dreams of pushing your website to the top of the search engine rankings for your target keywords?
While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so important to focus on building high quality, relevant links.
Many companies struggle with this for one primary reason: they don’t know which links to chase.
10 Tips to Avoid Over-Optimizing Your Website
If you read my blog you know I write a lot about SEO.
Why? What’s the big deal? Why am I obsessed with SEO?
On the personal side, I write about optimization because, well, I really enjoy helping businesses grow.
This leads me to my next question!
Is your website suffering from too much of a good thing?
Well, if you are reading this blog post, its very possible you are suffering from over-optimization!
SEO Techniques: Why You Should Leverage Retargeting Ads
Why You Should Leverage Retargeting Ads
Everyone who has a website for their business asks themselves the same question:
“How do I get more customers?”
Even if your website does not have a lot of traffic, your SEO strategy can be amplified, across the internet, for fractions of a cent per impression with retargeting ads.