Advanced SEO

How To Combine PPC and SEO Synergies

SEO and Google Search Ads have so many synergies and data that can be utilized to drive growth for both marketing strategies. However, this data isn’t always shared to support the other program.

There is a reason for this, each marketing strategy requires a specialized skill set, and often are managed by separate individuals and teams (SEOs and Paid Search Marketers).
Read More

Subdomain vs. Subfolder

From an SEO perspective, there are many questions (and opinions) about which is better: subdomains or subfolders.

The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument.

It’s up to you to decide which structure makes the most sense for your website and SEO. Let’s start with a basic breakdown of each.
Read More

How to Get High Quality Backlinks for Your Website

As search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes.

Therefore, it makes sense to discuss how to use modern best practices, so you don’t get blackballed by Google. Below we discuss the power of link building for your business.
Read More

How to Find Your Competitors Backlinks

Do you have dreams of pushing your website to the top of the search engine rankings for your target keywords?

While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so important to focus on building high quality, relevant links.

Many companies struggle with this for one primary reason: they don’t know which links to chase.
Read More

10 Tips to Avoid Over-Optimizing Your Website

If you read my blog you know I write a lot about SEO.

Why? What’s the big deal? Why am I obsessed with SEO?

On the personal side, I write about optimization because, well, I really enjoy helping businesses grow.

This leads me to my next question!

Is your website suffering from too much of a good thing?

Over Optimization: Signs Your Website Has Too Much SEO

Well, if you are reading this blog post, its very possible you are suffering from over-optimization!
Read More