Meta Description Examples for Homepages, Blogs & Businesses
So what is a meta description?
The meta description (sometimes called a meta description attribute or tag) is a snippet of text, describing the content of the webpage, for users and search engines, up to 320 characters and contained within an HTML tag or element.
What Happens When You Stop SEO?
A popular question we hear from new clients at SEO Mechanic is “how long do we have to do SEO?” and “can we stop SEO?”.
At SEO Mechanic I tell clients we want to work with you for the life of your business. So my answer on how long you have to do SEO is forever or until you close your business. Whatever comes first.
This sets the tone for how we view SEO and our clients. A long term relationship!
11 Reasons Your SEO Campaign Isn’t Working
Are your SEO efforts not working?
The vast majority of people don’t click past the first page of search results, so it’s not enough for your site to simply be indexed by Google, Bing, and Yahoo.
Making SEO mistakes happens, but not fixing them can have a domino effect on your online marketing strategy and a larger marketing plan.
Here are 11 mistakes that can make your SEO efforts impossible:
How Falling Search Engine Rankings Could Affect Your Business Revenue
Did you know that Google processes more than 40,000 search queries every second? Or how about the fact that it processes approximately 3.5 billion searches every day?
This doesn’t even take into account search engines with a smaller market share, such as Yahoo and Bing.
Comprehensive List of Search Engines You Can Use Instead of Google
A lot of people are familiar with and have considered being found in Google search results.
But, not as many have thought about other search engines that can deliver visitors. Read More
Why is SEO Important for Business?
Need a clearer understanding of why search optimization is important to your business?
If you answered yes to this question you’re not alone. According to a 2017 study by Weebly, about 45 percent of small businesses aren’t sure what SEO means. Almost all (98 percent) of them, however, think getting found on Google is important.
But in a nutshell, SEO is important for business because it provides institutions with the exposure they need to find customers during this digital era of mobile phones.
SEO 101: How to Perform a Website SEO Audit
It doesn’t matter if you love every ounce of search engine optimization or hate it with ever fiber of your being, nothing changes the fact that it’s important to perform an SEO audit of your website.
Maybe you are among the 95% of marketers who use search engine optimization to enhance loyalty among current customers.
And maybe you agree that SEO has a huge impact on lead generation.
Conversely, you could be part of the group that doesn’t put a lot of stock in the effectiveness of SEO.
You get the point: everybody has a different take on SEO and its impact. Read More
4 Ways Your Agency Benefits from White Label SEO
In the ever-changing world of search engine optimization (SEO), it’s critical to implement a sound strategy with the goal of achieving high-level results. Unfortunately, it’s easy to fall behind, making it difficult to drive organic traffic to your website.
How to Setup & Use Bing Webmaster Tools
Even though Google is the leader in the search engine space, Bing is a viable alternative that has the potential to drive serious traffic to your website.
With approximately eight percent of search engine market share with 6 billion monthly desktop searches, trailing only Google and Baidu, webmasters should focus some attention on obtaining traffic from Bing.
19 Best SEO Tools SEO Professionals Actually Use
A popular question that I get from readers is for recommendations on SEO tools, training, resources and services available for search engine optimization.
People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns.
Because of that I’ve put together a list of recommended SEO tools that I personally use or one’s that come highly recommended by industry professionals. Read More
Importance of SEO for Small Businesses
As a small business owner, you want to evaluate the importance of SEO for your business. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.
However, you need to understand the best practices of SEO for your business.
After all, 81% of businesses research their purchases on search engines. Additionally, 61% read product reviews prior to making a purchase.
With so many people using search engine to research their products makes it an important part of next year’s search strategy. Here is how you can incorporate SEO into your small business marketing plan.
Google SEO Success Factors for Ranking
What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?
There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.
SEO 101: How the Google Search Algorithm Works
Are you learning about search engine optimization and interested in pushing your website to the top of the search engine results for your targeted keywords?
Of course you are!
According to a March 2019 survey by netcraft, they received responses from 1,462,021,378 sites, 232,162,099 unique domains, and 8,526,624 web-facing computers.
That’s why search engines, like Google, use a series of algorithms, that analyze vast amounts of information, parse it into indexes, helping organize it by categories of what you are looking for, and helping to return useful information from the web.
Google is so fast at parsing the data, they can return up to 3.44 million results in 0.28 seconds! Read More
5 Ways to Fight Negative SEO
Negative SEO is a horrible strategy for another site to use on you. It can devalue your site rankings and traffic, as well as cause months of headaches fixing the problem with Google.
SEO Basics: How to Submit URLs & Content to Google
Did you know there are more than one billion websites on the world wide web?
Along with those that already exist, many more types of content are pushed live every day of the week.
How to Choose a Good SEO Company
Small business owners need quality search engine traffic more than ever to drive leads and clients.
The challenge comes you don’t have a complete grasp of how SEO works because you’re not in the industry.
How then can you find a good SEO company to help you with your search strategy?
While there is no secret sauce to finding the right SEO company, below we go through a few recommended steps as well as what to avoid. Read More
Top SEO Blogs to Read and Follow (UPDATED)
Do you have a solid SEO strategy in place for your small business?
Do you know exactly what you are doing, down to every last detail?
It doesn’t matter where you stand, you should always make time to learn from others.
One of the best ways to increase your knowledge on SEO, is to read SEO-related blogs. Pick out a few of your favorites, stay current with each update, and then implement any search engine optimization advice that could boost your business. Read More
Common SEO Mistakes to Avoid
Did your website drop from the first page of Google to nowhere overnight?
Are you checking your ranking and slowly going down or not showing up at all?
The Complete History of Search Engines
It is hard to believe Google search is 22 years old now. In the history of search engines, we have to admire the ever-changing Google’s search algorithm that continues to meet the increasing demands of searchers around the world.
Complete Wix SEO Review
For businesses looking for a drag and drop website designer, Wix is an impressive content management platform. With over 3.6 million paid users, small businesses use the platform to promote their company. We want to focus today on one component of this promotions strategy: Wix SEO.
SEO 101: How Long Does SEO Take to Start Working?
As somebody who has been in the SEO industry a long time, the question clients ask me the most is “How long before we are #1 in Google?”
Unfortunately the answer is more complicated than the question.
To some extent, SEO gives immediate results in the form of fresh content, better organization, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines.
Complete Squarespace SEO Review
Squarespace is one of the most popular CMS systems on the internet.
Millions of businesses and individuals use Squarespace to share their vision.
To share their vision, most websites rely on search traffic.
Below we talk about how to improve your Squarespace SEO as well as the pros and cons of using the platform to increase your traffic. Read More
Why Do I Need An SEO Strategy?
Do you ever ask yourself this question: what do top websites in your industry do that others do not?
Once you know the answer, it becomes easier to adjust your SEO strategy and improve future results.
Simple SEO Tips that Work
Every second of every minute of every day, consumers go online to search for businesses like yours.
With this in mind, there’s an important question to answer: is your website positioned for success?
In the early days of the internet, most people subscribed to the “if you build it they will come” strategy.
The Best SEO Tools (2017 Update)
What is Search Engine Optimization?
Search engine optimization never stops.
The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.
When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.
SEO 101: Why is My Website Not Showing in Google Search?
Why Your Site Doesn’t Show Up in Google Search
Is your site not showing up in Google search results?
Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com).
SEO MISTAKES: Why Website Google Rankings Drop
Did your website drop from Google page 1 to nowhere?
Are you checking your ranking, and slowly going down or not showing up at all?
SEO Tips for Beginners
6 Quick SEO Tips for Beginners (That Actually Work)
Success in search engines, as with most things in business, comes down to understanding SEO basics.
With that in mind, here are 6 SEO tips, and online marketing essentials that nobody wants to believe, but everyone should follow. Read More
SEO 101: How to Get on the First Page of Google
How hard is it to come up at the top of Google search results?
Without question, the rules for effective search engine optimization has evolved to a more complex marketing channel. As marketing professionals we need to refine our SEO processes multiple times a year.
SEO 101: My Favorite Keyword Research Tools
How do you find the best keywords for my business? This is a question that clients always ask me.
They want to understand exactly how keywords work, and how they will make back their money from search engine optimization and pay per click campaigns.
Don’t Waste Money on SEO
Being visible in search results is more important than ever right? But that still doesn’t mean Search Engine Optimization (SEO) will benefit your business.
It’s only beneficial to invest in SEO if being No.1, for that keyword, will generate financial benefits for your business. Anything else is a waste of time, and money.
How SEO Can Generate $1.5 Million for Your Business
How to Earn Your Business $1.5 Million with SEO
Have you been wondering how much SEO can generate for your business? Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right?
Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.
SEO for Political Campaigns: Strategies for Election Season
Are you running for election?
It’s difficult to create content that resonates with voters, but it’s even more difficult to create content that inspires action.
Considering the number of people who turn online to find information about candidates, SEO is a viable strategy for political campaigns in the digital age.
SEO 101: How Often Does Google Update Search Results?
How Often Does Google Update Search Results?
Is your website not showing up in Google search results?
Or, did you recently make a change to your site and noticed that Google didn’t crawl index your recent content updates?
SEO for Pest Control: 4 Tips to Improve Traffic and Leads
When potential customers are looking for pest control services, 88 percent do research on search engines according to Pest Control Technology.
If you want to reach that audience, optimizing your website presence is important. SEO is essential in turning online traffic into potential pest control customers.