SEO Basics

12 Reasons Your SEO Campaign Isn’t Working

Is you SEO not working?

The vast majority of people don’t click past the first page of search results, so it’s not enough for your site to simply be indexed by Google, Bing, and Yahoo.

Making SEO mistakes happens, but not fixing them can have a domino effect on your online marketing strategy and larger marketing plan.

Here are 12 mistakes that can make your SEO efforts impossible:
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SEO 101: How to Perform a Website SEO Audit

It doesn’t matter if you love every ounce of search engine optimization or hate it with ever fiber of your being, nothing changes the fact that it’s important to perform an SEO audit of your website.

Maybe you are among the 95% of marketers who use search engine optimization to enhance loyalty among current customers.

And maybe you agree that SEO has a huge impact on lead generation.

Conversely, you could be part of the group that doesn’t put a lot of stock in the effectiveness of SEO.

You get the point: everybody has a different take on SEO and its impact. Read More

19 Best SEO Tools SEO Professionals Actually Use

A popular question that I get from readers is for recommendations on SEO tools, training, resources and services available for search engine optimization.

People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns.

Because of that I’ve put together a list of recommended SEO tools that I personally use or one’s that come highly recommended by industry professionals. Read More

Importance of SEO for Small Businesses

As a small business owner, you want to evaluate the importance of SEO for your business. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.

However, you need to understand the best practices of SEO for your business.

After all, 81% of businesses research their purchases on search engines. Additionally, 61% read product reviews prior to making a purchase.

With so many people using search engine to research their products makes it an important part of next year’s search strategy. Here is how you can incorporate SEO into your small business marketing plan.
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Google SEO Success Factors for Ranking

What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?

There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.
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SEO 101: How the Google Search Algorithm Works

Are you learning about search engine optimization and interested in pushing your website to the top of the search engine results for your targeted keywords?

Of course you are!

According to a March 2019 survey by netcraft, they received responses from 1,462,021,378 sites, 232,162,099 unique domains, and 8,526,624 web-facing computers.

That’s why search engines, like Google, use a series of algorithms, that analyze vast amounts of information, parse it into indexes, helping organize it by categories of what you are looking for, and helping to return useful information from the web.

Google is so fast at parsing the data, they can return up to 3.44 million results in 0.28 seconds! Read More

How to Choose a Good SEO Company

How to Choose a Good SEO CompanySmall business owners need quality search engine traffic more than ever to drive leads and clients.

The challenge comes you don’t have a complete grasp of how SEO works because you’re not in the industry.

How then can you find a good SEO company to help you with your search strategy?

While there is no secret sauce to finding the right SEO company, below we go through a few recommended steps as well as what to avoid. Read More

Top SEO Blogs to Read and Follow (UPDATED)

Top SEO Blogs to Read and Follow (UPDATED)Do you have a solid SEO strategy in place for your small business?

Do you know exactly what you are doing, down to every last detail?

It doesn’t matter where you stand, you should always make time to learn from others.

One of the best ways to increase your knowledge on SEO, is to read SEO-related blogs. Pick out a few of your favorites, stay current with each update, and then implement any search engine optimization advice that could boost your business. Read More

Complete Wix SEO Review

Wix logoFor businesses looking for a drag and drop website designer, Wix is an impressive content management platform. With over 3.6 million paid users, small businesses use the platform to promote their company. We want to focus today on one component of this promotions strategy: Wix SEO.
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SEO 101: How Long Does SEO Take to Start Working?

How Long Does SEO Take to Start Working?
As somebody who has been in the SEO industry a long time, the question clients ask me the most is “How long before we are #1 in Google?”

Unfortunately the answer is more complicated than the question.

To some extent, SEO gives immediate results in the form of fresh content, better organization, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines.
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Complete Squarespace SEO Review

Complete Squarespace SEO ReviewSquarespace is one of the most popular CMS systems on the internet.

Millions of businesses and individuals use Squarespace to share their vision.

To share their vision, most websites rely on search traffic.

Below we talk about how to improve your Squarespace SEO as well as the pros and cons of using the platform to increase your traffic. Read More

Simple SEO Tips that Work

Every second of every minute of every day, consumers go online to search for businesses like yours.

With this in mind, there’s an important question to answer: is your website positioned for success?

Some background:

In the early days of the internet, most people subscribed to the “if you build it they will come” strategy.
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The Best SEO Tools (2017 Update)

Ultimate List of the Best SEO Tools

What is Search Engine Optimization?

Search engine optimization never stops.

The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.

When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.
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Why is SEO Important in Digital Marketing?

Do you consider search engine optimization (SEO) a waste of time and money? Are you struggling to understand why search optimization is important to your business?

If you answered yes to either question, you’re in the same position as many other company owners, entrepreneurs, and marketing professionals.

Do You Know Why SEO is Important?

However, it’s important that you don’t continue down this path. While a lot has changed in the “SEO game” as of late, it’s every bit as important today as it was five years ago.
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How SEO Can Generate $1.5 Million for Your Business

How to Earn Your Business $1.5 Million with SEO

How to Earn Your Business $1.5 Million with SEO

Have you been wondering how much SEO can generate for your business? Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right?

Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.
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