What do you see when you review your “Google My Business” page?
You hope there is accurate information, plenty of positive reviews, and a variety of reasons for customers to check out your products and/or services.
Unfortunately, this isn’t the way things always work out. For example, you could soon find that your business information is incorrect.
From the company and phone number to the physical address and URL, everything should be 100% accurate.
If it’s not, you could be missing out on a lot of business – and that’s not a risk you should be willing to take.
It Starts with You
The information you provide Google should be accurate and current. If it’s not, you have the right to make immediate changes.
Google provides a clear set of guidelines regarding how local businesses should conduct themselves if they want to rank in local search results.
If you want to make any changes to your Google My Business page – including hours, address, contact information, and more – you can do so by taking these five steps:
- Sign in to your Google My Business account and select the listing you want to manage.
- Click the Info button located at the top of the page.
- Click the section that you want to edit.
- Provided the updated, accurate information.
- Click Done editing once you are complete.
By taking these steps, you can be 100% confident that your Google My Business page is accurate at the present time.
Reasons for this Problem
You already know that inaccurate information can work against you. What you may not know is the reasons why this happens.
As noted above, the most common reason is that you included inaccurate information when creating your Google My Business page.
You are responsible for providing accurate details, and it’s good to know that Google gives you full control of this part of your listing. This ensures that you can make changes as necessary.
Remember this: your business information can and probably will change over time.
- Did you move to a new location?
- Did you change phone numbers or website URLs?
- Did you alter your hours of operation?
If you make any change to your business, be sure to check it against your Google My Business page. You may soon realize that you need to edit your information as to provide more accurate details to your target audience.
Another reason for this problem is that you have yet to add or verify your business. Many people expect Google to do all the legwork for them, however, this isn’t the way things work.
You are required to add and verify your business, through your Google My Business page, if you want your edits to be eligible to appear on Google search.
Why Citations (like Google My Business) Are Important
Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website.
An example of a citation might be an online yellow pages directory where your business is listed, but not linked to.
Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
All in all, if your business information is incorrect on Google it comes down to one thing: the steps you have taken.
It’s easy to blame Google, noting that the company made a mistake when adding your business information. But since you have full control, you don’t need to resort to this. Instead, you should put your time and energy into making changes for the better.
Through your Google My Business page, the world is at your fingertips. You can review your listing, make changes, and have them appear immediately. But remember, nobody is going to do this for you.
Google has come a long way over the years, especially when it comes to providing small businesses with top-notch tools to control their own destiny.
Be sure to use every tool that is available to you, as this will go a long way in helping Google serve accurate information in regards to your business.