In the dynamic world of search engine optimization (SEO), understanding how your efforts translate into tangible results is crucial for making informed decisions and optimizing your strategy. Measuring and tracking SEO performance evaluates your SEO campaigns’ effectiveness and identifies improvement areas.
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website on search engines. Proper SEO can help a website attract more organic traffic, increasing sales and brand awareness.
From an SEO perspective, there are many questions (and opinions) about which is better for search engine optimization: subdomains or subfolders. The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument. It’s up to you to decide which structure makes the most sense for your […]
It’s one thing to create an app, but another thing entirely to get it in front of your audience. And that’s why app store optimization (ASO) has become a trending topic over the past couple of years. The goal of app store optimization is to move your app to the top of the search results, […]
Exploring the Benefits and Challenges of AI The utilization of AI in content development offers numerous benefits. AI excels at creating content, improving paragraphs, and suggesting titles for articles, thereby significantly speeding up the development process. However, for our experiment, our primary interest was determining how well a website would rank solely with AI-generated content. […]
This blog post is the result of noticing an increase in search metrics, from our work in remediating negative reviews and gathering new reviews, over a 6 month period for a client in the travel and tourism industry. So in short it’s not pre-planned.