How important is SEO in 2018?

The Biggest SEO and Digital Trends in 2018As we head into another year, we want to evaluate the importance of SEO in 2018. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.

However, you need to understand the best practices of SEO in 2018.

To help you, here are the biggest strategies you can use in 2018 to increase the value of your search campaigns.

After all, 81% of businesses research their purchases on search engines. Additionally, 61% read product reviews prior to making a purchase.

With so many people using search engine to research their products makes it an important part of next year’s search strategy. Here is how you can incorporate SEO into your 2018 marketing plan.

2018 search

5 Ways to Incorporate SEO in your 2018 Marketing Plan

1. Voice Search

Smartphones changed how we search for information online. It also affected how we search, as we started to use our voices to query information in addition to text searches.

As technology improved over the past few years, an increasing number of users search for content via voice search.

Currently, Google says 1 out of 5 searches are voice queries. Google even shifted their focus to intent rather than pure keywords for search because of voice searches.

They understand when someone searches with their voice they search differently than when they type on a keyboard. If you look at the intent behind their search you get a better understanding of how to help them.

Many search engine marketers struggle because they still look purely at keywords to improve their rankings. However, marketers in 2018 will look to incorporate keywords and natural search together.

Google Voice Search

2. Artificial Intelligence

Natural search leads us to the next part of your 2018 SEO equation: artificial intelligence. As users improve the way they search, search engines need better ways to interpret this information.

With over 1.2 trillion searches operating on Google every year, this is a lot of data to analyze. Both Google and Bing turned to artificial intelligence to interpret the results. As users continue to ply Google for every question imaginable the search engines intelligence grows.

If you want SEO to be important for your company in 2018 you need to study artificial intelligence to make sure your site ranks for the right topics.

3. Featured Snippets and Quick Answers

Google uses artificial intelligence combined with Schema data to help users find the best information for their needs. Two particular uses for this are Featured Snippets and Quick Answers.

Featured Snippets

Featured Snippets consistent growth over the past few years helped it become a major part of local search strategy. According to Ahrefs, out of 112 million keywords they track in the US, 14 million have Featured Snippets in their results.

In other words, 12.29% of searches have Featured Snippets.

featured snippet

One thing to be aware of when work with Featured Snippets is they do not get as many clicks as standard search results. A number one Featured Snippet ranking drives in 8.6% of clicks on a page. The first result usually gets 19.6% of the results on the same page.

Comparatively, those keywords without Featured Snippets ranking first garnered 26% of clicks.

At the same time, not only do Featured Snippets appear more often on search. They also steal clicks from top ranked websites.

Quick Answers

Featured Snippets is not the only new method to dominate the search rankings. Many companies also use Google Answer Box to drive traffic.

Google Answer Box takes advantage of Schema data to answer quick questions directly on Google without having to click on another website.

Google Answer Box

A side benefit about Google Answer Boxes is they still increase click-throughs to website by 32.6%. Most users read the information, and occasionally want more. To get that information they then need to click on the website.

You get them with a little nibble of information then they come to your site hungry for more.

To use these tools, you need structured data. Google’s Structured Data Tool helps you describe your website page to the search engine. They use this information to decide which results would yield the highest number of clicks for your website.

structured data

4. The Rise of Video

Every year experts tell us this is the year of video. The year where video will grow. The thing is video already dominates the internet.

Video will continue to expand their dominance in 2018 through SEO. This means you need to have a video element to your SEO strategy.

YouTube SEO

Focus on creating quality videos that show the quality of your brand. Make sure the visual elements enhance the experience, so users watch the video longer.

Furthermore, make sure the message matches your brand and audience. Nothing worse than an informative video no one wants to watch.

The more views, likes, and shares your video receives, the more search traffic you can receive. It turns video into a traffic generating strategy.

5. Content

Video is one part of content. However, if you want SEO to be important for 2018 you need to look at a diverse array of content options.

Content includes videos, articles, reports, product reviews, website copy, and a host of other content types. The wonderful thing about content is you have numerous options to create great content for your business.

The key is creating original and interesting copy. Whether that is a video, podcast, or blog post is up to you. How can you best convey your message and get that content seen by a larger audience?

If you focus on what your audience wants, you have the core share of your search strategy in 2018.

Final Thoughts

As you start to look at the importance of SEO in 2018 you need to focus more on what strategies will work in the year to come. SEO constantly changes, so the important strategies of yesteryear might not work.

However, when you focus on new strategies revolving around understanding the intent of user search and how they search for content you find better answers to whether SEO is important in 2018.

In the meantime, let us know what you think will be the best SEO strategy for your business in 2018 in the comments below.

 

33 responses to “How important is SEO in 2018?”

  1. More appreciating blog. The information you provided is useful to everyone. I appreciate you taking the time to make this post. – Search Engine Optimization Services, SEO Company

  2. Webgeak says:

    I always settle down to give the perfect SEO copywriting, and do all my on-page and off page SEO yet my post doesn’t rank first on google any suggestion??

  3. Jack Kelsall says:

    Webgeak, it’s good to hear that you’re putting good quality content out there. Just give it more time, new posts and pages can take months before they end up in the position they were supposed to. That’s my advice.

  4. In this article most important part I got is voice search. Yes google is improving & updating more features to allow visitors feel more free. And your article let me know about some important tasks I must need to be done.

    1 question to you, which backlinking strategy I need to follow for my new blog?

    • It depends on your industry and content, I would suggest you try famous skyscraper technique to build links, and Build links with blog comments but not spamming others sites. Web directory listings, Quora answering, Article writings and competitor keyword analysis etc

  5. Great post. Very useful information for SEO beginners as well as for experts. I have learned much from this post and looking forward to here new from you to increase the knowledge. Thanks For Sharing With us..!

  6. Mike Khorev says:

    Awesome post, Charlie! I really like how you mentioned featured snippet as the way to go, as I personally believe it will be even more important in 2018 and ahead. Too few of us SEO practitioners are implementing proper structured data (shema.org markups) in our sites, and we should definitely start it to get ahead of the pack! Thanks

  7. Manish Patel says:

    Hello Charlie,

    What about “rank brain”. It’s future of the SEO.

    Thanks.

    • Yup,

      RankBrain has been called Google’s third most important ranking signal behind content and links,

      “Optimizing for RankBrain is actually super easy, and it is something we’ve probably been saying for 15 years now, is – and the recommendation is – to write in natural language. Try to write content that sounds human. If you try to write like a machine then RankBrain will just get confused and probably just pushes you back”

  8. 10seos says:

    Thanks for taking time and putting information in words!

  9. I can see why SEO is so important. It’s cool to think how voice searches are changing the online marketing world. If SEO can help a business keep up online, I’d say that’s pretty vital!

  10. neo says:

    Thank you for putting this information together. Awesome stuff.

  11. I think my fiance would really like to learn more about making videos for SEO. He has been trying to learn more about the importance of this version of online marketing. Experts are a reliable source to make this big claim.

    • Charlie Rose says:

      Yes making videos is an art form. But there is a lot of room for SEO techniques if you have quality content.

  12. Yes, it’s important to at least consider some of these tips in your overall strategy, as you’ll never know if you’re missing out on an opportunity otherwise!

  13. Vimal Kumar says:

    I am closely following all your blogs and updates

  14. ari says:

    Very useful thanks

  15. seo is important to understand for all webmasters and it needs a lots of practice.

  16. john says:

    Hei, its really awesome. SEO is more important in upcoming years!

  17. John Tie says:

    Hey, this blog is really awesome. We can incorporate all these advance strategies in our SEO plan.

  18. Adam says:

    Thanks for the information! I just came across this and it’s timely (even though it’s an older blog). I have a fledgling small business and SEO is so important but can seem daunting to an outsider.

  19. Derek says:

    Never thought of voice search when it relates to SEO. That’s a very valid point that people are using common speech now to search for things. I wonder what the difference between typed and verbal search keywords, I will have to look into this further.

  20. My friend is wanting to start up a business, so he’s been wondering how to do SEO. It’s interesting that 1 in five searches are voice searches; it makes sense that you’d want to have an SEO strategy that incorporates the newest technology, as you’ll be able to reach a wider consumer market. This article will really help my friend out, so thanks for sharing this.

  21. I have read your post, It’s very informative and helpful for me. I admire the valuable information you offer in your articles.

  22. Excellent post on Seo. Not only helpful for newbies but it is also a great resource for all bloggers, once again thanks for sharing this post.

  23. stephen says:

    A VERY informative blog here, SEO i think is being over looked by too many local businesses in my opinion. I think that voice search will the next big thing to optimize for especially ALEXA

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