List of Search Engines Other Than Google

A lot of people are familiar with and have considered being found in Google search results.

But, not as many have thought about other search engines that can deliver visitors.

Google Remains Top Dog

When it comes to the wonderful world of search engines, Google remains top dog. Since 1998, the “Big G” has been leading this industry. While there have been many competitors over the years, some of which are still hanging around, it’s Google that has been successful in capturing the majority of the search marketplace.

But does this mean you should overlook other options? Absolutely not. With the right approach, it’s possible that you could drive organic traffic to your website via Google among other search engines.

According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.

However, you don’t want to ignore the other 36 percent. Here is a breakdown of the search engines that make up the “best of the rest.”

  • Microsoft sites: 21.4 percent
  • Yahoo sites: 12.2 percent
  • Ask Network: 1.6 percent
  • AOL: 0.9 percent

These numbers are nowhere as extensive as Google’s, but it does show that people are using other search engines.

Top Google Alternatives for Search

Google sites secured 10.8 billion explicit core searches in February 2016. Microsoft secured second place with 3.6 billion searches, followed by Yahoo at 2 billion, Ask Network at 273 million, and AOL with 145 million.

Is Microsoft a True Threat?

Microsoft’s search engine, known as Bing, has the best chance of closing the gap on the industry leading Google.

Bing is an Alternative Search Engine to Google

While Microsoft and its Bing search engine have a long way to go, the company has made a number of moves in an attempt to make up ground. For example, it formed a global partnership with Yahoo. Microsoft CEO Satya Nadella spoke on this, noting:

“Our global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we’ve already accomplished together.”

DuckDuckGo

There is another search engine out there that is making waves: DuckDuckGo.

DuckDuckGo is an Alternative Search Engine to Google

The company, founded in September 2008, has taken a unique approach to search. Its slogan says it all: “The search engine that doesn’t track you.”

Thanks to its privacy angle, DuckDuckGo has become a force in the search engine industry. It may not have the same name recognition as the five companies detailed above, but that hasn’t stopped it from attracting users from across the globe.

The average number of DuckDuckGo queries per day is on the rise, with the search engine quickly closing in on those that have been established much longer.

Apple Maps

Apple Maps is a web mapping service developed by Apple Inc. It is the default map system of iOS, OS X, and watchOS. It provides directions and estimated times of arrival for automobile, pedestrian, and public transportation navigation.

In what could ultimately be a big update, Maps is being opened up to third-party developers. Given that one of Apple Maps’ problems has long been having worse listings than Google Maps, opening Maps up to third parties could go some ways toward resolving that.

Apple Maps vs. Google Maps

In particular, Business Insider found that Apple showed twice as many restaurants and shops as Google. While Google’s design emphasizes utility, Apple emphasizes a more friendly experience.

Both maps have strengths and weaknesses, and it’s hard to say which is better, but make sure your information is correct on Apple and Google.

Other Alternative Search Engines

A list of what else is out there in the non-Google world.

Other Dead Search Engines

Some of these dead search engines still have their names and may still be accessible on the Web; but their original indexes have probably been replaced.

  • DMOZ
  • Ask Jeeves
  • Deja.com
  • Direct Hit
  • Excite
  • Excite News
  • Go
  • Infoseek
  • InvisibleWeb.com
  • Flipper
  • iWon
  • Lycos
  • Magellan
  • MessageKing
  • NBCi (formerly Snap)
  • Northern Light
  • Openfind
  • Teoma
  • WebCrawler
  • WebTop
  • HotBot

Why Should You Care?

If increased organic traffic is your goal, it only makes sense to focus a large amount of resources on Google. This is the search engine that can drive the most traffic to your website, so it deserves most your attention.

It’s the other search engines that can supplement your Google traffic, doing their part in boosting your organic traffic. Here are a few things to consider:

  • When added up, traffic from “smaller” search engines can equal what you receive from Google.
  • Many people don’t optimize their website for search engines other than Google, meaning that it can be easier to reach the first page.
  • The other search engines are spending more time, money, and resources on increasing their market share, which could impact how people search in the years to come.

Questions to Answer

Now that you understand that Google is not the only search engine that deserves your attention, it’s time to answer a few questions:

  • How well does your website rank in other search engines, such as Bing and
    Yahoo?
  • Do you understand how Google’s algorithm differs from other search engines?
  • Are you familiar with how you can optimize your website for success in all the major search engines?

By answering these questions, you may soon realize there is a big opportunity lying ahead.

Conclusion

Google may be the king of the search engine industry, but that doesn’t mean other companies are rolling over and giving up.

There is a lot of competition in this space, with all the major players looking to make up ground.

As a marketing professional, this should mean one thing to you: there are search engines others than Google you should care about. With the right SEO strategy, you could take advantage of other search engines as a means of increasing traffic to your website.

22 responses to “List of Search Engines Other Than Google”

  1. […] can use custom code to tell search engines not to index your site or specific pages. If you or someone who designed your site added this code, […]

  2. Great tips as usual Charlie. Hope you are well.

  3. Very helpful blogging. Already I’ve visited several links you provided in your list. All the links are very effective. I’d like to see more such beautiful links from you by this posting.

  4. Great post and very informative..Thanks!

  5. Great post its so informative thanks for sharing.

  6. […] To some extent, SEO gives immediate results in the form of fresh content, better organization, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines. […]

  7. Cool Hands says:

    Well explained.
    thank you!

  8. Valentin says:

    Thanks for the helpful article.

  9. […] with and have considered being found in Google search results. But, not as many have thought about other search engines that can deliver […]

  10. Rameena abp says:

    Let’s put it simple: if you want to be successful online,

    you need targeted traffic, and the best way to drive targeted

    traffic to your pages is with good search engine rankings.

    However, if you want to generate traffic from the search

    engines, your pages must appear on the first results page

    for the keywords and phrases you target…

  11. Prem kumar says:

    Hi sir my web page not index from last 1 month in google.
    No change is made in site.
    can you say what is the reason.

  12. Vishal says:

    My all posts are getting indexed but after 7th Aug there is no ranking for posts. Old posts have good Rank but new posts of my blog is not appearing anywhere for any keyword.
    What i have to do?

  13. […] might have numerous people connected to your physical location. The best way to find this out is to search your phone number or address in Google, Yahoo, or […]

  14. […] though Google is the leader in the search engine space, Bing is a viable alternative that has the potential to drive serious traffic to your website. With […]

  15. […] great content. In the early days of the internet we were writing and designing websites to please search engines. Our main focus was “getting more […]

  16. […] Charlie Rose discusses the downsides of an SEO strategy that only focuses on Google and shares his list of which search engines deserve your attention in 2016. […]

Leave a Reply

Your email address will not be published. Required fields are marked *