A lot of people are familiar with and have considered being found in Google search results.
But, not as many have thought about other search engines that can deliver visitors.
Google Remains Top Dog
When it comes to the wonderful world of search engines, Google remains top dog. Since 1998, the “Big G” has been leading this industry. While there have been many competitors over the years, some of which are still hanging around, it’s Google that has been successful in capturing the majority of the search marketplace.
But does this mean you should overlook other options? Absolutely not. With the right approach, it’s possible that you could drive organic traffic to your website via Google among other search engines.
According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.
However, you don’t want to ignore the other 36 percent. Here is a breakdown of the search engines that make up the “best of the rest.”
- Microsoft sites: 21.4 percent
- Yahoo sites: 12.2 percent
- Ask Network: 1.6 percent
- AOL: 0.9 percent
These numbers are nowhere as extensive as Google’s, but it does show that people are using other search engines.
Google sites secured 10.8 billion explicit core searches in February 2016. Microsoft secured second place with 3.6 billion searches, followed by Yahoo at 2 billion, Ask Network at 273 million, and AOL with 145 million.
Is Microsoft a True Threat?
Microsoft’s search engine, known as Bing, has the best chance of closing the gap on the industry leading Google.
While Microsoft and its Bing search engine have a long way to go, the company has made a number of moves in an attempt to make up ground. For example, it formed a global partnership with Yahoo. Microsoft CEO Satya Nadella spoke on this, noting:
“Our global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we’ve already accomplished together.”
There is another search engine out there that is making waves: DuckDuckGo.
The company, founded in September 2008, has taken a unique approach to search. Its slogan says it all: “The search engine that doesn’t track you.”
Thanks to its privacy angle, DuckDuckGo has become a force in the search engine industry. It may not have the same name recognition as the five companies detailed above, but that hasn’t stopped it from attracting users from across the globe.
The average number of DuckDuckGo queries per day is on the rise, with the search engine quickly closing in on those that have been established much longer.
Apple Maps is a web mapping service developed by Apple Inc. It is the default map system of iOS, OS X, and watchOS. It provides directions and estimated times of arrival for automobile, pedestrian, and public transportation navigation.
In what could ultimately be a big update, Maps is being opened up to third-party developers. Given that one of Apple Maps’ problems has long been having worse listings than Google Maps, opening Maps up to third parties could go some ways toward resolving that.
Apple Maps vs. Google Maps
In particular, Business Insider found that Apple showed twice as many restaurants and shops as Google. While Google’s design emphasizes utility, Apple emphasizes a more friendly experience.
Other Search Engines
A list of what else is out there in the non-Google world.
- Creative Commons Search
Other Dead Search Engines
Some of these dead search engines still have their names and may still be accessible on the Web; but their original indexes have probably been replaced.
- Ask Jeeves
- Direct Hit
- Excite News
- NBCi (formerly Snap)
- Northern Light
Why Should You Care?
If increased organic traffic is your goal, it only makes sense to focus a large amount of resources on Google. This is the search engine that can drive the most traffic to your website, so it deserves most your attention.
It’s the other search engines that can supplement your Google traffic, doing their part in boosting your organic traffic. Here are a few things to consider:
- When added up, traffic from “smaller” search engines can equal what you receive from Google.
- Many people don’t optimize their website for search engines other than Google, meaning that it can be easier to reach the first page.
- The other search engines are spending more time, money, and resources on increasing their market share, which could impact how people search in the years to come.
Questions to Answer
Now that you understand that Google is not the only search engine that deserves your attention, it’s time to answer a few questions:
- How well does your website rank in other search engines, such as Bing and
- Do you understand how Google’s algorithm differs from other search engines?
- Are you familiar with how you can optimize your website for success in all the major search engines?
By answering these questions, you may soon realize there is a big opportunity lying ahead.
Google may be the king of the search engine industry, but that doesn’t mean other companies are rolling over and giving up.
There is a lot of competition in this space, with all the major players looking to make up ground.
As a marketing professional, this should mean one thing to you: there are search engines others than Google you should care about. With the right SEO strategy, you could take advantage of other search engines as a means of increasing traffic to your website.