SEO for Lawyers: Tips for Better Search Ranking

The ultimate goal for every law firm is for their website to receive quality leads from search engines.

When done right, you can receive calls from prospective clients multiple times a day.

A big question then becomes how does your law firm do that?

The answer lies in search engine optimization. Every month, over 11.944 Billion searches are done through the world.

What we want to explore below are some of the main methods law firms can use to get a slice of that traffic for themselves.

Search Engine Basics

This starts with understands the three main types of traffic attorney websites receive from search engines.

Map Listings Google Maps started in 2005 as a way for consumers to find local establishments on the platform. It became the world’s leading map application with new features added on a regular basis.

Organic Traditional search results from Googles search engine. We discuss more below about the algorithm that determines these rankings.

PPC Pay per Click campaigns are when a company pays for their search engine rankings through ads. These ads are traditionally on the top and right of the Google search.

Many third party sources also provide Google Ads on their site. Pay per click campaigns are also called Search Engine Marketing.

For the purposes of this post, we will focus on Google Maps and Organic Search.

1. Google Maps Strategy

A few years ago, Google maps was not even…pardon the pun… on the map of any search expert. However, today because of the sheer volume of local searches, Google Maps has become an integral part of any law firms’ search strategy.

However, for all of its importance, Google Maps seems to confuse many business owners. That is why we have a step by step process to get your law firm listed.

Step 1: Go to This is also called Google Plus Local. However, the old name Google Places is still used on the back end of the system.

Step 2: Login or create an account

Step 3: Type your name in the search to determine if your company is listed on Google Places’ database.

Step 4: Add or edit your business

Step 5: Make sure your listing has all of your contact information.

Specifically. Complete the following on your profile:

  • Company and Address
  • Website Address
  • Photos
  • Video
  • Store Hours
  • Services Offered

Next, click submit. Otherwise, all your information will go away.

Step 6: Confirm your listing
Ideally you want to confirm your listing with your phone number, because Google adds you to their Google Maps results that day.

Otherwise, you will need to have a postcard sent to your address, and then confirm you received the postcard. Many attorneys have given up on Google Maps because of this challenge.

The postcard contains a 5 digit code for you to verify your business with google.

Step 7: Tour your Google Places Admin Area.
Look around your Google Places account. It can be a bit confusing the first time you are in the Google Places admin area.

Spend some time learning how to make edits and update content, so you do not have to search in the future when you go on the page.

Step 8: Double check your listing.

It should hopefully be up that day, but might take up to 48 hours to get into the system. Keep checking until the listing is live. Do this by doing a search on Google.Com/Maps.

2. Optimize your Maps

Once you create your listing, now the real work of optimizing your Google Plus Local page begins. Here are a few items you want to add to you Maps page:

Make sure your Name, Address, and Phone number is correct. Nothing kills your law firms chances of success faster than bad contact information. Make sure your clients have your NAP information (name, address, and phone number).

Unlike other aspects of Google search, Google Maps provide your law firms name, address, and a clickable phone number, so the 50% of Google local searches done via a smart phone can call you on the way to your store.

If you give a bum address or phone number, it severely diminishes your law firms chances of a good ranking.

Get Reviews for your Google Maps listing. Next ask your current clients for reviews of your business. According to a recent survey by Moz.Com, Google’s algorithm gives 9.8% of the weight of your listing to the number of steady, quality reviews of your location.

Remember, you cannot under any circumstance influence what your customers say about your business. This includes giving freebies in exchange for reviews. That is in violation of Google’s terms of service, and can be interpreted by the FTC as a violation of their rules on endorsements and testimonials.

Here are three ways you can increase the number of reviews you have on your site:

First, ask your customers when they purchase products from you. Give your staff simple steps they can take at the cash register ask every customer if they can review your establishment on Google. Make it easy by providing a link and/or QR code to your Google page.

Second, reach out to your email or mobile list. Next, do not just rely upon current customers, but also ask previous customers to review and rank you on Google Maps.

Third, have a Review Us postcard you can send to past customers. You can send them a few days after their purchase electronically or via snail mail.

Add content to your places page. Next, make sure you take the time add content.

This should include:

  • Videos – You need at least one introduction video about your business. A tour of your establishment also works.
  • 10 photos – Similar to the video, but also include pictures of happy customers enjoying themselves at your business. Then post your logo and maybe a staff picture on the page.
  • Special offers – Do you have any special offers you want to entice customers to visit your store? Then use this section to create special offers. Remember to remove expired offers from your page, so it is up to date for Google and your customers.
  • Categories – You can place your business in up to 5 categories. Ask the question, do your customers identify your business with these categories?

Increase the number of citations with your NAP. Another important factor in your search rankings are the number of citations your company has with your NAP information.

Just like traditional search uses backlinks as a means of authority, Google Maps listings use third party business listings to determine the success of your page.

Common Places to get citations are:

  • InfoUSA
  • Yelp
  • City Search
  • Super Pages
  • Industry directories
  • City directories
  • Check out what your competitors are doing. Discover what top ranked listings do.

3. Organic Search Strategy

While Google local strategy deals with reviews and citations, a true organic search strategy revolves around quality content, keywords, and inbound links.

Step 1- Getting a domain

The first step in getting search traffic to your website is to buy the right website domain name. Your domain name is like your internet address.

For your domain name, make sure you purchase the right keywords for your website, so Google can find you. You can also purchase a branded domain with your company name. However, you should have at least one website with search terms in it to help you drive traffic.

Here are three tools to help you with your domain name search.

Nameboy The first tool helps you generate names for your domain. You can combine keywords like “New York” and “Plumbing” to see what the best domain names are for your business.

KeywordTool.IO The next tool does something similar, and provides a long list of keywords that can be optimized for Google, YouTube, and Bing.

These two tools are invaluable if you want to get exposure for your business from the right domain keywords.

GoDaddy While the first two tools help you find a quality domain name, GoDaddy is a registrar where you can search if that domain name is available for purchase.

It is best if you find the domains from the keyword search tools listed above and then do the search on GoDaddy. If possible use the .Com, .Net, .Org, and .Biz Top-Level Domains.

Furthermore, purchase misspellings and hyphenations as well. Product and brand name domains can be added to the keyword.

Step 2- Update your website and include additional pages

Like we mentioned before, content is king with search engines. Start by adding relevant pages to your website, including about, services, and other useful pages full of content.

Next, make sure you add a blog, so you can continually add more content to your website. Also, connect your website to Google Webmaster and Analytics.

Finally, include a sitemap of your website, so Google understands the structure of your site. If you are using a platform like WordPress you can use a plugin like Google XML Sitemaps diagram your pages outline for Google.

If you do not have a WordPress website, then use the Google Webmaster Tools XML Sitemap Generator to create a map of your website pages.

Step 3- Optimize website

Next, optimize your new pages for search engine traffic. Expand the keyword research you did in the first step with your domain name, and use this to optimize each website page.

Each page should include the following characteristics to improve your chances of getting found on Google.

These include:

  • Title tag – This is the main keyword for each page and has the greatest impact on your pages search results.
  • Header tags – Besides the title tags, you also have header tags that describe the page in further details. Header tags highlight important parts of the page.
  • Description – Which brings up another item you need. A short description of 156 characters or less describing the page.
  • Alt images – If your page is not found by text, then make it easy for users to find you with an image search on Google. Alt images tag your website images with strategic keywords to increase your traffic from Google.
  • Anchor texts – The last characteristic you can use for helping Google find your website is through Anchor texts. We will discuss them below in linking, but they are important on your site as well. The anchor text links relevant text on your website to a link to an outgoing link.

Step 4-Add backlinks to your website.

The next part of this guide comes with a big disclaimer. What we discuss here must be done in moderation. Google has several rules about how you can get backlinks to your website.

If you violate these rules, you could do as much harm as good to your search engine optimization. The best method is to add links in the natural marketing of your business.

The reason is simple. Backlinks improve your site’s authority. The more links you get to your site, the more you can build your traffic through Google. However, it is not just a case of more, more, and more works best. You have to be careful about the type and ways you add backlinks to your website.

With that being said, here are a few good ways to naturally build your backlink profile.

  • Association Links – In your business, use the normal activities you participate in for additional links. Some of these links include association meetings, Chambers of Commerce, and networking groups.
  • Directory – Next, use reputable online directories for backlinks. If they ask you to pay for the link on a directory, go somewhere else. Sites like Angies Lists, Yelp, and DMOZ are great directories that help you improve your authority.
  • Guest posts – Another great way to get inbound content is through creating quality content on relevant industry and partner blogs. Instead of just building your own profile, piggyback off the authority of larger websites in your industry.
  • Social media – We discuss this more in the next section. For the moment, keep in mind that anytime you receive retweets, shares, and likes for a page on your website.

4. Social Media Strategy

The final way to build your organic search presence is to focus on social media. Over the past decade, social media has played a larger role in our society than search engines like Google and Bing ever could have imagined when they started.

Therefore, a good social media strategy can help businesses with both connecting with their customers and driving traffic to their website.

Step 1: Complete Profile on each major social network

  • Facebook -The major social network in the United States is a great place to build your social profile. Fill out all the basic contact and about information for your fan page.
  • Google+ -A full social network like Facebook. You can also connect your Google Plus account to your Google Places account you set up earlier.
  • Twitter – Complete your Twitter description and profile along with a link to your website.
  • YouTube – As long as you sign up for Google+, most of your YouTube account is set. The profiles overlap, but you might have to add some filler information.
  • LinkedIn – Create a professional company page on LinkedIn. The company page is great for creating content, and you can include specials as well.

Step #2: Build your social network.

Once you have your profile, you need to build your social network. To do this, choose your favorite three social networks.

Base this on what type of preferences your customers have about their lifestyle, and not your own personal preferences. Remember the idea here is to use social networking to build up a network interested in your business services.

These people are also the ones who are more likely to share your content on your website to help you generate search juice.

Here are a few ways you can build your network:

Contact your current offline network The first thing you want to do is contact your current network about your participation on whatever network you join above.

Join Social Networking Groups Next find relevant social media groups interested in your services. Facebook, LinkedIn, and Google+ all have strong group functions.

Take an active interest in these people’s lives? Respond to their posts and engage with them before you promote your own content.

Create Value – Finally, create massive value for your network. Discover what you can easily give to them for free. Most marketers use information, since it can be used to demonstrate your authority on a subject and are more likely to be shared than products you sell online.

Creating value leads us to the next step.

Step #3: Create valuable content.

The biggest challenge most small business owners face is what type of content can they conceivably create to help target their audience. However, helping customers fix toilet leaks from the base of the unit become invaluable in a pinch. The more you become the trusted resource, the more likely you receive the calls from customers asking for help.

Here are a few common types of content you can publish on your website and share on social media.

  • Event – Do you host live events or webinars for your business? Then share this information on your blog and social networks to spread the word about the upcoming event.
  • Tips – For every business, you will find numerous tips that can be provided to consumers to help them with their challenges.
  • Ideas – When tips alone are not enough, resort to ideas your prospects can use to enjoy your knowledge and expertise.
  • How to news – Also, provide how to information for all the latest ideas. This eBook is a perfect example of how to content with the latest information about search engine optimization strategies for small business owners.
  • Special promotion – Finally, do not be embarrassed to promote your business from time to time. While over-promoting can be bad, you are on social media to increase your revenue. If you don’t ask, how will customers know what to purchase?

Furthermore, you want to post daily on social media. The more valuable content you create, the more customers are interested in your business. They become accustomed to your posts and check on them regularly.

Step 4: Next, use smartphones when you are away from the office. While this is an optional step, it can be invaluable on social media.

Post photos on Pinterest and mobile network Instagram. Then post short videos to Twitter and Vine (subsidiary of Twitter).

Photos help you promote your brand to whatever event or meeting you go to during the week. They are also very engaging for subscribers and easy to incorporate into your social media posts for consumers.

Step 5: Engage with them as well. Answer their questions, and like and comment on their information. The best way to create long-term growth through social media is to engage with your audience. Make them like you, and they continually share your content and help their planet.

And you like them by listening to them. Unlike most techniques with search engine marketing where you are communicating to your target market, this requires you to pay attention to others besides for yourself.

This can challenge some businesses used to telling customers what you do. However, the more attention you pay to others, the more benefits you receive.

Final Thoughts

As you can see, using search engine optimization for your business is not a one size fits all task. Find the solutions that work for your business.

If you want to get started, here are three simple steps to get you on the path to search engine success:

  1. What strategy discussed above would help your business the most?
  2. What challenges are stopping you from implementing this plan immediately?
  3. How can you make this manageable to do yourself? Do you need help implementing this plan?

If you have any further questions on starting, then take advantage of our Website Review today. This audit helps you understand what your next steps need to be for your business.

122 responses to “SEO for Lawyers: Tips for Better Search Ranking”

  1. Faylinn says:

    My brother-in-law is a lawyer and so I know that SEO could really help him out, especially when it comes to the content that is on his page. I know that he has an introduction video, several pictures and a blog section on his page, but I’m not sure whether or not his has placed his business in any categories. What are some categories that lawyers place their business in that are SEO strong?

    • Charlie says:

      Hey Faylinn, Thanks for taking the time to read my post and write a comment! I would need a little more clarification on your questions to give you a good answer. If you have time register here and then post your question in my SEO Forum. Thanks, Charlie

  2. Sumar Sharma says:

    wow awesome articles

  3. Cody says:

    Yoast’s SEO plug-in, simply put, helps you write better content. It gives you a snippet preview of what your post will look like in search results. This is important because you are able to see what will be displayed when’s someone is searching for your topic.

  4. Chris says:

    I definitely agree with the Optimize Your Maps section, particularly the part about getting your NAP right. Obviously, a business needs to have their NAP filled out correctly everywhere or people who see it will be calling the wrong number or worse visiting the wrong address. However, along with this, I’ve seen that nothing will hurt your rankings more than inconsistent NAP across different networks. Inconsistent NAP confuses Google and other search engines, and when this happens your rankings will suffer. It’s important to double check NAP everywhere you enter it and make sure to update all profiles at once if there is a change. You’d be surprised how many businesses have outdated NAP hiding in a few forgotten profiles.

    I would also agree that reviews are crucial to your rankings. And the way it looks now is that reviews will only become more relevant in ranking for the foreseeable future. If you think about it (all other things equal), the business with more reviews seems more legitimate–even if it has some critical ones. For instance, a business with only 3 reviews that are all 5 stars would probably not look as trustworthy as one with 50 reviews but 4 stars overall. Always try to get customers to leave reviews on your citations and socials. Sometimes it’s as easy as a simple call to action: like just asking for them.

  5. Nathan says:

    I’ve worked with lawyers in the past, these tips are great because they are simple to do and as lawyers don’t have a lot of spare time, they are easy to implement. Obviously would prefer they get me to do it! but if they want to do it themselves these are good instructions. The consistency of NAP is such a big thing and glad you mentioned it, cause it gets over looked. Thanks for the tips.

  6. Nick says:

    Good article. Thanks for writing it.
    One of the biggest factors in why business’ do not get in the maps when they probably should be is because of inconsistent information in their NAP. If they had this fixed their chances increase drastically of beating out their competition.

  7. Jonathan says:

    I am in the SEO industry and this article was very helpful. NAP has been a huge factor for my rankings especially locally. Hope this helps with the conversation!

  8. Anees Prizm says:

    I follow the NAP but usually it is difficult to rank business in google map searches. Please give me tips about it.

  9. Charlie,

    Thank you for the complete breakdown for establishing your local business presence. I echo, consistency is absolutely key here. You need to ensure that you have your full NAP across your whole website and your local citations. I would also add that you’ll also want to use markup on your NAP to give the search engines all they need to display your company information correctly.

  10. TARJANI says:

    Brilliant post! Very simple and easy to understand especially for SEO beginners. I agree with your tips here! I would also suggest using keywords in page /title/phrase in page content too. Page content that includes keywords really helps a lot in boosting your ranking in search engine. Quality content along with right keyword is the key to SEO success.

  11. Jeromie says:

    I noticed fluctuation for the top 3 listings in the map depending on where you’re located when searching, do you have any information on this? On how to stay in the top position regardless or where someone searching is located?

  12. Roger Cortez says:

    Definitely noticing another change happening in the map pack once again. New update must be working its way slowly definitely will keep an eye out for all changes. Great info for others to gain insights on search engine optimization.

  13. Hey Charlie,

    I just wanted to say that when I was beginning in SEO I bought quite a few courses to learn. This article is just as valuable, if not more so, than most of the training courses I have been in. I’ll definitely be referring beginners to this article!

  14. Alex Furfaro says:

    Great post, Charlie. This may be “SEO for Lawyers” but your techniques are great for any niche someone is looking to rank for. I’ve bookmarked your page as a little checklist for myself in the future. Thanks for the post.

  15. Nick Pelly says:

    Every business is different and needs a different strategy but always make sure your info is accurate on all sites.

  16. I own my own SEO agency and I can honestly testify to how much NAP matters when it comes to local clients. Having the correct NAP and also being CONSISTENT with the NAP across all your listings is imperative to dominating local SEO.

    Thanks for the article man! It was a great refreshment and I also learned a few new things. Keep up the great work man.

  17. Mihir says:

    totally agree with you, for local SEO NAP is boon for any one. and i believe any once can use this technique to improve their ranking.
    as SEO beginner this kind of articles is surely boost my knowledge and understanding.
    thanks a ton

  18. Jordyn Crane says:

    Very interesting insight. Do you have any other sources for me to read further and to be able to dig a little deeper?

  19. Steve Graham says:

    I would also add to geo-tag the photos used on the website. This can definitely help getting you into the map section.

  20. Adrienne says:

    One of the first things I do with my law clients is to expand their site by adding relevant pages. I then make sure that all of the pages have well-written content on them, and that they are optimized for appropriate keywords. Many lawyers, especially sole practitioners, have only the barest bones of a website, and building it out helps immediately with traffic.

  21. Chris says:

    Don’t forget to add schema markup

  22. TechUnmasked says:

    On-page SEO, or optimization, is something a lot of people forget to do when they’re trying to get their pages ranked. It’s something everyone needs to remember!

    Anyways, thanks for the great post! I’ll be back here for more… 😉

    – Jesse, TechUnmasked

  23. Tim C says:

    One of the biggest factors I’ve found, specifically for lawyers, is that their site is not responsive. With mobile sites starting to take priority and affecting a site’s rankings, it’s probably the number one thing to fix when taking a new one.

    Thanks for the article!

  24. VARUN GUPTA says:

    Business listing , Yes business listing works great for anyone who want to come in searches , and on page seo as u told really plays an important role . Thanks for sharing this wonderfull article.

  25. Hey Charlie great article, these strategies can be applied to in general local client SEO. Just one thing for the link building parts I would say that quality is above quantity. You also must consider relevance within the niche.

  26. Jim Kim says:

    I would say that citation backlinking is the first step to ranking law terms?

  27. Darren Smith says:

    Charlie, have you thought much about how mobile SEO is taking a front seat to desktop and how that affects SEO? I would be interested in your take.

  28. Nick P says:

    Quick tip to help you rank is to make sure that all of your business info is consistent in all of your citations.

  29. Nathan says:

    Hi Charlie,
    I find this post very helpful for its social media content. This just lights up a bulb for me to promote on social media.
    Thank you very much for sharing. It must be time-consuming!!!!

  30. Doug Smith says:

    I do agree – especially with your tip on joining relevant social networks! This has been a wonderful strategy for many of our clients.

  31. Alena Sham says:

    Nice blog post… This blog may be helpful for us to find blog commenting sites easily..
    Thanks to share this important blog with us!! Very helpful in building some quality backlinks.

  32. Matthew says:

    Thank you Charlie! Really appreciate it

    great step by step process to follow

    Also never heard of KeywordTool.IO, looks awesome…thanks for sharing!

  33. Very thorough and accurate article. Well done. This is a good resource for more than just lawyers too. You hit the main points well. Name, Address and Phone number data should be applied accurately across Google Business and any directory listings you create, including social media sites. This is very important. Of course, while this is a great resource for business owner or marketing managers, never discount the help of a proper SEO agency or consultant.

  34. Click Reign says:

    When the price objection comes up, show your value. Don’t discount your services or people will devalue what you do. The cookie cutter agencies who offer packages hurt the value argument. Hold tight, people.

  35. David says:

    Great info!

    I am pleased by reading your article about SEO. It’s amazing,that the citation and steps are given by you.Thanks a lot for your valuable article.Useful article that you mentioned.

    Cheers, buddy!

  36. Janine says:

    Wow! This entire list is GOLD! Really helpful of you to list the easy steps any lawyer can take to walk through and make an immediate impact on his or her online presence. I’m sure it has already helped a lot of people get found online more easily. Thanks so much for sharing this information with people who are just trying to “get a foot in the door” of the online world.

  37. Ahmad says:

    Thanks so much for your tips! It’s always good to have the basics refreshed, and i appreciate your effort in this good article

  38. Paul says:

    Those are solid points Charlie! We also start building links for our client’s small businesses through web directory submissions. We make sure we prioritize Google My Business, Yahoo Local, Apple Maps Connect and Bing as a start. As we progress on, we make sure that all NAP are consistent.

    In case of multiple law office locations, do you have a straightforward technique you use?

  39. Grace says:

    Great article on the importance of so many aspects of SEO. A mix of many different strategies for a client is the best way to rank opposed to just using one. Thank you for an in depth view into search engine optimisation with some awesome tips.

  40. Andrew Molt says:

    You mentioned the keyword tool I don’t really like the tool that much. It doesn’t give accurate information. For example, if you look up the keyword “Dentist Chicago” It will give you a result something like 220 searches per month. And if search “Chicago Dentist” It’ll give you the same exact results, which is incorrect. I prefer Ahrefs keyword tool much better. Thanks for the share

  41. Mansi says:

    Hey Charlie,
    Thanks for sharing such a valuable post on seo for lawyers. I am into seo industry and surely will be able to use this tips for betterment.

  42. Hi Charlie.
    Thanks for sharing your knowledge on the subject of search rankings. Seo has become a popular feature of websites now and its great to be able to read valuable information on the topic. Greatly appreciated.
    Thank you.

  43. Andy N says:

    Awesome tips Charlie! Easy to understand and a good summary of the major topics needed to be considered for a successful search engine presence, especially with lawyers. Couldn’t agree more about the NAP and getting that done correctly – highly crucial for citations and getting in the maps. The emphasis on local reviews is a very interesting point.

  44. Ocean Epic says:

    This is a great article with and it thoroughly covers the core concepts of search engine optimization. A lot of business owners get away from the core factors like a consistent NAP, light content, lack of on-page optimization.

  45. Hi Charlie, nice article with lots of good pointers. Definitely getting noticed judging by the number of comments your article has generated so well done mate.


  46. Ton of actionable ideas here. There are lots of takeaways here but for me the real low hanging fruit is optimizing google maps. Same with Google local, if you’re not doing all you can to get in the 3 pack, you’re crazy 🙂


    • Charlie Rose says:

      Thanks for the comment and read through. I only approved one of your comments as they were form the same IP address. Thanks!

  47. I am in the SEO industry and this article was very helpful.

  48. Barakha says:

    It’s the best strategy for full-time bloggers to get organic traffic with or without SEO. I actually don’t concentrate that much on SEO other than catchy titles, giving attention to sections of quality content, and maybe it includes a header or two in the blog post itself.

    All you need to notice from this kind of articles is what I & most of the others newbies focusing on the SEO link-building. I have seen many bloggers spending time on different ways of SEO link building instead of providing the value to the content and its social promotions. You may call it ignoring the Google, but we all know that the Google bot doesn’t ignore anchored dofollow or nofollow backlinks to calculate your PageRank.

    With my experience, about 65% of my traffic comes from search engines, & the rest is from social sites that include referrals & direct traffic. Communicating with similar kind of blogger is the best way to get traffic. It’s just like going to relevant sites comes under the micro niche site to you and ultimately making you get the direct quality traffic to you. Anyhow, it will then affect our keyword ranking and PageRank according to the Google guidelines. To get higher search rankings, you need not only focus on SEO but other factors to make you drive more attention to readers online. Thanks for this page, that will help me a lot and for other newbies too…

  49. Adelaide says:

    Great article. Really helpful for people just starting out. Thank you!

  50. Great points Charlie! Another tip that I’ve learned from working with lawyer client is rank for long-tail keywords. Most people online that are ready to hire a lawyer are searching for keywords like “best lawyer after a motorcycle accident”. Those keywords are searched less often than city+lawyer keywords but are more likely to convert as a customer.

  51. Wow thanks for this Charlie! I think that longer searches are easier to rank for lawyers and because you can show results quicker, they will become much more happier!

  52. hp sangha says:

    Nice SEO tips Its really awesome who want better ranking in search engine. im also apply all these method on my website as well.

  53. Yogesh Sashi says:

    Great points, well-explained about the SEO. If everyone follows these points and your website should optimize in search engine results. Learn digital marketing courses in Bangalore and know more strategies in SEO. Thanks a lot to share this information.

  54. cimpro says:

    Again all tips are gold mine. im recently start a new blog on wordpress and following all these tips hope my blog rank well and get traffic from search engine as well.

  55. Taavura Haim says:

    Hi Charlie,
    Your post is awesome. Thanks for share your brilliant suggest. Its very help my Website.
    Thanks a lot.

  56. I must say you have explained well these SEO techniques to increase any website traffic and get higher search ranking. In this fast growing world, SEO techniques always keep changes time to time and the worst part is that you might not even know it. That’s why you always need to stay updated with the latest trends and techniques in SEO. Search Engine algorithm being updated every minute, it is hard to know for an SEO company or individual which techniques still working.

  57. Salih Ozbay says:

    Great job. One thing is there– Google is not sending the 5-digit post card code since I applied for the business listing a month ago. What to do then? Plz reply

    • Charlie Rose says:

      Hey Salih! I would verify you got the address correct and investigate how you get mail to your office. I know with some businesses who have a secretary will consider that letter as Junk Mail and toss it. ~ Charlie

  58. Andrew says:

    Great post. The one thing I’d add on there is to optimize and geo-tag the images before uploading them to Google maps.

  59. Ryan says:

    Great comprehensive article! Google maps is one of the best ways to get local traffic. Not a big fan of seeing Ads in the already competitive 3 pack though!

  60. Alex says:

    Thanks man! It should help me to rank my client!

  61. Mike Khorev says:

    Hi there, thanks for this, a very comprehensive guide. Although you are focusing on the lawyer niche, I think most if not all of them will also apply to other industries. I might add that content marketing is also important for the lawyer niche, not only because it will help tremendously for SEO purposes, but it will help with the lawyer’s reputation and getting more traffic in general.

  62. Having the NAP correct is critical. I have clients where I had to change their information in a bunch of directories.

  63. Srikanth says:

    Great Article for Businesses and Digital Marketers, Today Mobile became the big and most important factor to consider for websites and campaigns to keep in priority, Voice search is gaining importance with Internet of things (IOT) is going to rule the future.

  64. Wow! great post! It will surely help each member here.

  65. Kapil Heera says:

    Hi Charlie.
    Thanks for sharing your knowledge on search rankings
    Awesome tips Charlie! Easy to understand and a good summary of the major topics needed to be considered for a successful search engine presence, but I don’t like it doesn’t provide accurate information.
    Kapil heera

  66. Elise says:

    Thanks a lot for providing such valuable information.

    I agree with the importance of SEO. I am sure you are right. It would help lawyers businesses and other business grow. SEO is important for anyone with a website. On page and off page SEO work will be boosted if your website design is perfect.

  67. piims says:

    hey charlie , this post seems to be old . can you please put some update on this article.

    • Charlie Rose says:

      Yeah you’re right its probably due for a refresher. Its funny we get a lot of comments on this article but mostly from other SEO companies looking for a link back. ~ Charlie

  68. Kishore says:


    Today at least knowing basic SEO is always good. You really made it simple and breakdown of basics is so easy to read. Sharing this post right away.

  69. Robert says:

    Hey Charlie, I stumbled upon your article here while looking around at SEO resources. Good read! I did notice that some of your images in the article no longer show up, just wanted to let you know 🙂

  70. Basit Ansari says:

    Hey It is the amazing article and thanks for sharing wonderful article with us.

  71. Birchi says:

    Thanks Charlie for writing such a good article in the form of tips for seo of a website. It is not clear how many ways a seo can be possible to viral a Domain or URL. People always try direct method but most of time these trick don’t works for SEO. Your tips are helpful for the person to make good website optimization for me and my websites or blog. After struggling since a year I am worried about seo of my carved wooden furniture website because there is still no any traffic. This content is so valuable and surely unique that people are happy and really helpful for them. any pressure from your side, neither in the form of request nor hint or reminder in any ways.

  72. Jason Howard says:

    Attorney Search Engine Optimization involves strategies, techniques and tactics that help attract more prospective clients to a law firm website by obtaining first page ranking positions in search engines.
    Local SEO services have been playing its active role globally, the world today demands differentiation in all respect.

    • Charlie Rose says:

      Hey Jason I totally agree on your SEO assessment. Hopefully we can both position ourselves as experts in the field of SEO. Thanks for the comment.

  73. B. Paulson says:

    This article is 2 years old and still relevant. Most folks don’t get the basics right. Almost everyone makes mistakes just on their Google listings. Every law firm should read this article and just follow it step by step. The basics, like NAP, are so important.

  74. Josh says:

    Good stuff here. If you don’t get the basics the other stuff won’t work. I have been trying to obtain a lawyer client. Have one nibbling and am hoping to reel in.. I will certainly revisit this if I do!

  75. kishore says:

    There’s a lot of tips and tricks you can take from the website.

  76. Kelowna says:

    I can not say that I had a favourite. The reality is that all these are the fundamentals of what needs to be done. Removing anything from this list would diminish the positive results of the whole.
    And yes, businesses who want to save themselves the expense of SEO would do well to understand these basics.

    • Charlie Rose says:

      Would you add any SEO tips to the list?

      • Hi Charlie,
        2 basics that come to mind are link relevancy and page speed. Essentially, if your page isn’t loading in under 3 seconds then you have added a negative to the ranking ability. As far a relevancy goes, I believe it to be a vast improvement in the algorithm performance, now that a site about stationary linking to a site about shoes will be given less value than a link from a foot doctor or something in the niche.
        Keep on cranking out the articles.. 🙂

  77. Jim says:

    Awesome Post, Charlie! You’ve got it covered and I have to say that this post is great for all website owners, not just the Lawyers. You certainly know your stuff. I’d like to reiterate the importance of citations and web 2.0’s for additional linking. This type of branding adds to the authority of your site and assists in creating “Gold In Googles Eyes” links.
    Keep up the great work!

  78. Mike says:

    Excellent post. Reviews are definitely one of the most important factors I believe, even more so than 9.8%. Seen plenty of websites rank high first page organically in extreme competition with no other explanation other than a tonne of reviews. It is volatile though as I have seen (some of) them drop big time due to lack of a comprehensive SEO strategy.


  79. Anjali says:

    I am really impress with your blog so 3 words for your website, unique information, good selection of topic and quality

  80. Paul says:

    Thank you for this article, I would like to add that care should be taken if anyone intends to bulk up your backlinks as this can be detrimental to the site if the link is not solid or relevant to what your business does. SEO is a great system to get you noticed on google but google will also punish for poor backlinks and the repairs can be longer than the hit you may take to your ranking.

  81. Kamalesh says:

    Great said about leveraging google maps for lawyers. IT will be great if you can elaborate on possum update in your next blog. Will await for it!

  82. James says:

    These guidelines are simple and easy to follow. The would be really helpful for a lawyer or anyone for that matter that has limited understanding about SEO. Thanks for the information!

  83. Shweta Jain says:

    Thanks Charlie ,for writing such a nice article for the benefit of our SEO industry.NAP has been a huge factor for my rankings especially locally.Reviews are one of the most important factors I believe in day to day to life.People always try direct method but most of time these trick don’t works for SEO. Your tips are helpful for the person to make good website optimisation for myself and my websites or blog.

  84. Aldrin says:

    Great post, thank you for this article. I would like to add that care should be taken if anyone intends to bulk up your back-links as this can be detrimental to the site if the link is not solid or relevant to what your business does. SEO is a great system to get you noticed on google but google will also punish for poor back-links and the repairs can be longer than the hit you may take to your ranking.

  85. Levi says:

    What a great article. This was not a small list of tips.. this was like a recipe for success here. And even though it’s more than 2 years old now it’s still super relevant today. Nice work.

  86. Yes, it’s important to at least consider some of these tips in your overall strategy, as you’ll never know if you’re missing out on an opportunity otherwise!

  87. Tolga Ersoy says:

    These are very useful informations. Thanks for sharing with us.

  88. Stacystone says:

    It is actually a great and helpful piece of information. I am satisfied that you simply shared this helpful information with us. Please stay us informed like this.

  89. Jhon Hukes says:

    Good post… You are sharing important information about SEO service such as search engine basics, google maps strategy, how can optimize our maps, organic search strategy, social media strategy and tips for better search ranking. Thanks for information sharing with us.

  90. Great Blog!!! Thanks for sharing this blog. I really got great information from your blog. This is really very helpful.

  91. Excellent article man! Many thanks for this valuable post. Map listing is one of the most important factor to improve ranking. thanks for the suggestions they are really nice for a beginner like me you really gave me plenty of information on a short blog.

  92. Thanks for a great valuable piece of advice.

  93. excellent Article! Very simple and easy to understand especially for SEO beginners. I agree with your tips here! Thanks Admin

  94. Ram Niwas says:

    Very Helpful information About SEO. Thanks for sharing..

  95. Atul Sharma says:

    Great tips to rank higher and increase ROI. The Map strategy was really an eye-opener, will implement these tips while doing SEO next time, thanks and write more such articles.

  96. A great piece of information. I think this is what I was exactly looking for. All tips in a single click. I would definitely try to follow these suggestions in order to maintain the long-lasting effects of my appliances. Although, I have not encountered any problem with any of the appliance yet still it’s good to remain in ready position.

  97. sandeep says:

    Useful tips and i am going to follow it in my future works.

  98. Well, informative blog. The tips are really useful to rank. Thanks for sharing.

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