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The question of how SEO works can be difficult to answer. SEO, also known as search engine optimization, is defined by Search Engine Land as follows:
“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
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It’s Time to Replace Traffic for Conversion
Does increasing website traffic increase sales? Well technically, yes. Assuming your conversion funnel is optimized enough that an increase in visitors will equal additional sales. But what if the people visiting your site were window shoppers, or worse spam bots, not interested in making a purchase. Would that traffic still be valuable? Absolutely Not!