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The question of how SEO works can be difficult to answer. SEO, also known as search engine optimization, is defined by Search Engine Land as follows:
“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
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Optimize Your CTA: Better Alternatives to ‘Learn More’
What are your thoughts on “learn more” links? Have you considered the potential impact on your website? Is it killing your conversion rate and increasing your bounce rate? A Google search for “Learn More links” generates approximately 3,080,000,000 results. In other words, people have a lot to say on this subject.