SEO Learning Center
The question of how SEO works can be difficult to answer. SEO, also known as search engine optimization, is defined by Search Engine Land as follows:
“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
Achieving 4.0 Google My Business Rating = 99% YOY Increase in Search Queries
This blog post is the result of noticing an increase in search metrics, from our work in remediating negative reviews and gathering new reviews, over a 6 month period for a client in the travel and tourism industry. So in short it’s not pre-planned.