SEO Learning Center
The question of how SEO works can be difficult to answer. SEO, also known as search engine optimization, is defined by Search Engine Land as follows:
“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
How to Improve Your Local SEO
As a local business owner, you’re competing primarily with other companies in your area. For example, if you own a coffee shop in Chicago, your primary competitors are other coffee shops in close proximity to your establishment.