It’s one thing to create an app, but another thing entirely to get it in front of your audience. And that’s why app store optimization (ASO) has become a trending topic over the past couple of years. The goal of app store optimization is to move your app to the top of the search results, […]
So what is a meta description? The meta description (sometimes called a meta description attribute or tag) is a snippet of text, describing the content of the webpage, for users and search engines, up to 320 characters and contained within an HTML tag or element.
From an SEO perspective, there are many questions (and opinions) about which is better: subdomains or subfolders. The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument. It’s up to you to decide which structure makes the most sense for your website and SEO. Let’s […]
SEO and Google Search Ads have so many synergies and data that can be utilized to drive growth for both marketing strategies. However, this data isn’t always shared to support the other program. There is a reason for this, each marketing strategy requires a specialized skill set, and often are managed by separate individuals and […]
There is no denying the importance of choosing the right keywords for your website. After conducting the proper research, you’ll known which keywords can drive a large quantity of targeted traffic to your website – and that’s exactly what you want.
This blog post is the result of noticing an increase in search metrics, from our work in remediating negative reviews and gathering new reviews, over a 6 month period for a client in the travel and tourism industry. So in short it’s not pre-planned.