SEO Blog

Managing Multiple Locations On Google My Business

As a company with a storefront or physical office, it’s imperative to have an accurate and comprehensive Google My Business profile.

But what should you do if you have more than one location, or 100’s of locations?

The best approach is to create a business account that provides bulk location management functionality. This allows you to share the management rights of each location with multiple team members.
Read More

How to Improve Your Website Traffic

Traffic. We all want more of it for obvious reasons.

In theory, the more traffic a website generates, the bigger its audience and the greater its potential revenue stream becomes.

Ask a website or business owner what they’d like most in the world, and they’ll probably tell you “more traffic.” But what we really want is “more customers.”

Sadly the misunderstanding of website traffic leaves room for good people to be scammed by fake traffic generators.
Read More

Google Florida 2 Update – March 2019 Core Update

If you weren’t paying attention last month, you may have missed out on news of an important Google update.

Danny Sullivan of Google announced on Twitter that the search engine is updating its algorithm.

As a broad core update, this one has the potential for a far-reaching impact.

Known as March 2019 Core Update, Florida 2 Update or Update Florida 2, there are a few important questions you need to answer: Read More

How to Get High Quality Backlinks for Your Website

So, you learned about the power of backlinks.

As search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes.

Therefore, it makes sense to discuss how to use modern best practices, so you don’t get blackballed by Google. Below we discuss the power of link building for your business.
Read More

19 Best SEO Tools SEO Professionals Actually Use

A popular question that I get from readers is for recommendations on SEO tools, training, resources and services available for search engine optimization.

People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns.

Because of that I’ve put together a list of recommended SEO tools that I personally use or one’s that come highly recommended by industry professionals. Read More

How to Redirect HTTP to HTTPS

With so many benefits of installing an SSL certificate – including enhanced security and better search engine rankings – a growing number of website owners are moving in this direction.

Once you install an SSL certificate, your website is available over both HTTP and HTTPS.

While you’re not required to make any additional changes, it’s important to force HTTPS instead of HTTP. By doing so, you’ll redirect all your visitors to the encrypted version of your website.
Read More

How to Handle a SEO Website Migration

Website migration doesn’t have to be nearly as difficult as it sounds. Despite the potential search engine optimization challenges, taking the right steps allow you to complete the process in a timely manner – and all without making any mistakes.

Regardless of why you’re moving your website, there are several SEO website migration tips you must follow to make the process as seamless and stress free as possible: Read More

Blog Post Ideas for Small Businesses

Are you having a hard time blogging?

It’s no secret that blogging can boost your website traffic. But knowing what to blog about can be time consuming for a business owner running their business.

Running your business is a full time job! Who has time to constantly figure out new and exciting ways to talk about your business?

Thankfully with a little bit of training you can learn how to find fresh ideas to blog about on a daily basis. Your business is a buffet of ideas.

But if you don’t know where to look it could seem like a daunting task to write just one blog.

Content Blogging Ideas

Below are six blog topic ideas you can apply to any local business with a little creativity.
Read More

How Voice Search is Changing SEO

In the history of mankind, it has never been easier to find information. With a click of a button we speak what we want, and results appear in a matter of seconds.

The power of voice search is one of the main catalysts for this transformation in the retrieval of information from the internet.
Read More

How To Increase Airbnb & VRBO Bookings With Better SEO

When you look at your vacation rental listing on Airbnb and VRBO what do you see? While it’s important to focus on the details that set your property apart – such as the amenities and upgrades – there are other things you can do to get more bookings.

It’s critical to optimize your vacation rental listing, as doing so increases the number of people who view it. Subsequently, your chance of regular bookings is much greater.

Here are five SEO tips you can do to optimize your listing: Read More

7 Local SEO Plugins on WordPress

7 Local SEO Plugins on WordPressAny local establishment that wants to grow in the 21st century needs a web presence. One of the best ways to increase this presence is through local search.

To make this job a little easier we want to include some high quality local SEO plugins on your WordPress website. Read More

Do I Need an XML Sitemap?

There are many things you can do from an SEO perspective to improve the performance of your website. A comprehensive XML sitemap provides search engines with a roadmap of your website, allowing them to efficiently find all your most important pages.

Think about it this way: if Google doesn’t know a webpage exists it’s impossible to index it. And if your page isn’t indexed, there’s no way to attract organic traffic.
Read More

Importance of SEO for Small Businesses

As a small business owner, you want to evaluate the importance of SEO for your business. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.

However, you need to understand the best practices of SEO for your business.

After all, 81% of businesses research their purchases on search engines. Additionally, 61% read product reviews prior to making a purchase.

With so many people using search engine to research their products makes it an important part of next year’s search strategy. Here is how you can incorporate SEO into your small business marketing plan.
Read More

Google SEO Success Factors for Ranking

What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?

There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.
Read More

How to Make WooCommerce SEO Friendly

The WooCommerce plugin for WordPress is a powerful force for businesses to drive e-commerce revenue.

However, without significant traffic, it becomes impossible for your online store to attain the quality and quantity of buyers needed to succeed.

It is therefore essential when you use platforms like WooCommerce to combine that with powerful SEO strategies that actually work.

In this article, we discuss how to use WooCommerce SEO to rank your products higher and drive more sales.
Read More

SEO 101: How the Google Search Algorithm Works

Are you learning about search engine optimization and interested in pushing your website to the top of the search engine results for your targeted keywords?

Of course you are!

According to a March 2019 survey by netcraft, they received responses from 1,462,021,378 sites, 232,162,099 unique domains, and 8,526,624 web-facing computers.

That’s why search engines, like Google, use a series of algorithms, that analyze vast amounts of information, parse it into indexes, helping organize it by categories of what you are looking for, and helping to return useful information from the web.

Google is so fast at parsing the data, they can return up to 3.44 million results in 0.28 seconds! Read More

301 vs. 302 Redirects: Which Should I Use for SEO?

Redirection Rules for SEO: 301 vs. 302Do you know the difference between a 301 and 302 redirect? While they might seem similar, the two have different functions to ensure your website works correctly.

To help you understand how to use these two redirects for your website, we want to review them in detail, then explain how they can affect your search engine optimization strategy. Read More

How to Optimize Your Google My Business Listing

Do you own a local business? Are you looking for a way to generate more interest online? If so, an important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing.

Now’s the time to learn more about Google My Business, including how to optimize this page to increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps.

Read More

How to Choose a Good SEO Company

How to Choose a Good SEO CompanySmall business owners need quality search engine traffic more than ever to drive leads and clients.

The challenge comes you don’t have a complete grasp of how SEO works because you’re not in the industry.

How then can you find a good SEO company to help you with your search strategy?

While there is no secret sauce to finding the right SEO company, below we go through a few recommended steps as well as what to avoid. Read More

SEO 101: How to Perform a Website SEO Audit

It doesn’t matter if you love every ounce of search engine optimization or hate it with ever fiber of your being, nothing changes the fact that it’s important to perform an SEO audit of your website.

Maybe you are among the 95% of marketers who use search engine optimization to enhance loyalty among current customers.

And maybe you agree that SEO has a huge impact on lead generation.

Conversely, you could be part of the group that doesn’t put a lot of stock in the effectiveness of SEO.

You get the point: everybody has a different take on SEO and its impact. Read More

When Do Google Maps Update? 

When Do Google Maps Update? Over the past decade, Google Maps has become one of the most valuable applications for users. However, improving the value of Google Maps requires advanced technology, and the platform updates their technology regularly to work.

Below we discuss how these Google Maps updates work and what technologies are used to enhance them on an on-going basis.
Read More

Top SEO Blogs to Read and Follow (UPDATED)

Top SEO Blogs to Read and Follow (UPDATED)Do you have a solid SEO strategy in place for your small business?

Do you know exactly what you are doing, down to every last detail?

It doesn’t matter where you stand, you should always make time to learn from others.

One of the best ways to increase your knowledge on SEO, is to read SEO-related blogs. Pick out a few of your favorites, stay current with each update, and then implement any search engine optimization advice that could boost your business. Read More

Five WordPress Plugins for SEO

What is the Best SEO Plugin for WordPress?There are many benefits of using the WordPress content management system (CMS) to power your website or blog.

While ease of use will always be at the top of the list, another well known benefit is access to more than 50,000 plugins.

It’s nice to know that you have options, but this can make it difficult to decide on which plugins to install. This is particularly true when it comes to SEO plugins.

Five WordPress Plugins for SEO

Everyone has his or her own idea as to which WordPress SEO plugin is best, especially for Local SEO. If you’re on the fence and unsure of which one(s) to install, here are several that have been popular among site owners and marketing professionals for many years:

1. Yoast SEO

Considered the “cream of the crop” by many, Yoast SEO stakes claim to more than five million active installations.

With a history dating back to 2008, Yoast SEO provides a variety of features to help optimize your site for the search engines:

  • Easy creation of advanced XML sitemaps
  • Title and meta description customization
  • Access to premium features, such as local SEO and video SEO

If you only want to use one SEO plugin, Yoast SEO is probably a good place to start.

2. All in One SEO Pack

It may not be as popular as Yoast, but this WordPress plugin still has more than three million active installations.

Believe it or not, All in One SEO Pack is one year older than Yoast, making it one of the oldest plugins (and that’s a good thing).

Some of its top features include:

  • Automatic generation of META tags
  • XML sitemap support
  • Advanced canonical URLs
  • Integrated API
  • Built to avoid duplicate content (a big problem on WordPress websites)

If Yoast SEO isn’t exactly right for you, there’s a good chance All in One SEO Pack will suit your needs.

3. SEO Squirrly

Let’s face it: search engine optimization is not for the faint of heart. It takes experience, knowledge, and dedication to reach the top of the search results.

Fortunately, SEO Squirrly is on board with the idea that most people consider themselves a non-SEO expert.

It’s built for beginners, while still giving users everything they need to optimize their site for a high level of success.

SEO Squirrly is all about helping you optimize your content for search engines. While you type your blog posts, the plugin provides SEO tips. This allows you to make changes on the fly, thus saving time and adding much needed confidence to your content marketing strategy.

Content is king and SEO Squirrly is its trusty sidekick!

4. Shortlinks by Pretty Links

With more than 200,000 active installations, Shortlinks is anything but an “under the radar” plugin.

Prettylinks Shortlinks SEO Plugin

It’s every bit as powerful as it sounds, and this excerpt from its official download page explains what it can do for you:

Pretty Links enables you to shorten links using your own domain name (as opposed to using tinyurl.com, bit.ly, or any other link shrinking service)! In addition to creating clean links, Pretty Links tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, os and host

The more you use the Shortlinks plugin the more you’ll wonder how you ever lived without it. It can do wonders for any WordPress website or blog.

5. Google XML Sitemaps

With more than nine years of solid history, the Google XML Sitemaps plugin has a reputation for being a “must install.”

The way it works is simple: once you download the plugin, it will automatically create XML sitemaps to help search engines – including Google, Bing, and Yahoo – better index your website.

The last thing you want is for your high quality content to go unnoticed by the search engines. The Google XML Sitemaps plugin helps protect against this.

Conclusion

As you can see, there is no shortage of powerful WordPress SEO plugins.
Maybe you only install one of these. Or maybe you find a way to use a handful.

Either way, make sure you learn more about each plugin, as there’s a good chance that one of them can have a positive impact on your website and its search engine rankings.

What’s your favorite WordPress SEO plugin?

Complete Wix SEO Review

Wix logoFor businesses looking for a drag and drop website designer, Wix is an impressive content management platform. With over 3.6 million paid users, small businesses use the platform to promote their company. We want to focus today on one component of this promotions strategy: Wix SEO.
Read More

SEO 101: How Long Does SEO Take to Start Working?

How Long Does SEO Take to Start Working?
As somebody who has been in the SEO industry a long time, the question clients ask me the most is “How long before we are #1 in Google?”

Unfortunately the answer is more complicated than the question.

To some extent, SEO gives immediate results in the form of fresh content, better organization, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines.
Read More

Complete Squarespace SEO Review

Complete Squarespace SEO ReviewSquarespace is one of the most popular CMS systems on the internet.

Millions of businesses and individuals use Squarespace to share their vision.

To share their vision, most websites rely on search traffic.

Below we talk about how to improve your Squarespace SEO as well as the pros and cons of using the platform to increase your traffic. Read More

Google Snippets Extended to 320 Characters

Google Snippets Extended to 320 charactersDid you ever receive valuable information from the Google Snippet in the search results? Then your month got twice as good.

Google decided to double the size of the Google snippet from 160 characters to 320 characters. It seems like a small step.

But it will have major consequences for search marketers looking to convert more impressions on Google into clicks. We want to help you get ahead of the trend now.
Read More

Simple SEO Tips that Work

Every second of every minute of every day, consumers go online to search for businesses like yours.

With this in mind, there’s an important question to answer: is your website positioned for success?

Some background:

In the early days of the internet, most people subscribed to the “if you build it they will come” strategy.
Read More

What to Do with Your Old Blog Posts

If you’re like most businesses, who started a blog in the mid 2000s, you’re probably wondering what should you do if your site has excessive quantities of old blog posts?

Unfortunately, the early years of branded blog content revolved around quantity and keywords, instead of quality and usability by the end user.

Read More

How Artificial Intelligence Impacts Search and SEO

How Artificial Intelligence Impacts Search Engine OptimizationAt the beginning of the internet era, search results were erratic. Companies like AOL and Yahoo! did their best to interpret what they believed users wanted.

Yet, it was common to get completely unrelated search results.

New companies like Google and Bing started using artificial intelligence (AI) to improve the search algorithms to help customers find better search results.
Read More

The Best SEO Tools (2017 Update)

Ultimate List of the Best SEO Tools

What is Search Engine Optimization?

Search engine optimization never stops.

The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.

When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.
Read More

How to Easily Find Your Competitors Backlinks

Do you have dreams of pushing your website to the top of the search engine rankings for your target keywords?

While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so important to focus on building high quality, relevant links.

Many companies struggle with this for one primary reason: they don’t know which links to chase.
Read More

How to Optimize Your Website for Lead Generation

Are you considering a website redesign or wondering how to generate more leads from your website? There are several critical elements you must never forget to include.

It doesn’t matter if you are designing the first website for your business or taking on a revamp, some details are more important than others. There is a big difference between an “average, run of the mill” business website and one that is built to achieve great results.
Read More

12 Reasons Your SEO Campaign Isn’t Working

fail-search-engine-optimizationAre you failing at SEO?

The vast majority of people don’t click past the first page of search results, so it’s not enough for your site to simply be indexed by Google, Bing, and Yahoo.

Making SEO mistakes happens, but not fixing them can have a domino effect on your online marketing strategy and larger marketing plan.

Here are 12 mistakes that can make your SEO efforts impossible:
Read More

Why is SEO Important in Digital Marketing?

Do you consider search engine optimization (SEO) a waste of time and money? Are you struggling to understand why search optimization is important to your business?

If you answered yes to either question, you’re in the same position as many other company owners, entrepreneurs, and marketing professionals.

Do You Know Why SEO is Important?

However, it’s important that you don’t continue down this path. While a lot has changed in the “SEO game” as of late, it’s every bit as important today as it was five years ago.
Read More

10 Tips to Avoid Over-Optimizing Your Website

If you read my blog you know I write a lot about SEO.

Why? What’s the big deal? Why am I obsessed with SEO?

On the personal side, I write about optimization because, well, I really enjoy helping businesses grow.

This leads me to my next question!

Is your website suffering from too much of a good thing?

Over Optimization: Signs Your Website Has Too Much SEO

Well, if you are reading this blog post, its very possible you are suffering from over-optimization!
Read More

How to Optimize Your Business for Mobile Search

Mobile devices, such as smartphones and tablets, are gaining market share.

They are now the go-to device for communicating, emailing, social networking, checking the time, killing time, taking photos and finding and researching products, services and businesses.

Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times according to research by Nielsen.
Read More

6 Tips for Optimizing Google Adwords

Do you want to attract visitors who are looking for what you offer? Track ROI down to the penny? You can do this with Google AdWords.

optimize-google-adwords

Google AdWords is often overlooked by businesses because it can be expensive. Like any form of advertising, pay per click (PPC) is not for every business, but PPC offers a number of advantages over other forms of advertising. Read More

How to Reach More Local Customers with Facebook

Who says you have to spend a lot money on Facebook advertising to grow your business? In the early days of Facebook, there was no place for companies trying to engage with their audience and/or land new customers.

Things have changed over the years, and now Facebook for Business is one of the most powerful tools for companies of all sizes, spanning a variety of industries.

If you are unsure of how to use Facebook to boost your business, you are not alone. However, you will be on the outside looking in if you neglect to consider this strategy.
Read More

Best Practices For Conversion Rate Optimization

Conversion rate optimization. It is enough to drive you nuts. At the same time, mastering this part of your business could boost revenue and profit to new heights. How does that sound?

Many people think conversion rate optimization is all about one thing: content. While this is a big part of your website, you cannot afford to overlook the importance of design.

The wrong web design elements can hold your site back from achieving great success. Conversely, making a few changes may be all it takes to reach your goals.

How to Increase Your Website's Conversion Rate

Enough about the importance of conversion rate optimization. Let’s examine five aspects of your site’s design that are killing your conversion rate:
Read More

Why a Trustworthy Website Is Important

What is trust? In the digital domain trust is revenue.

Every business wants to increase sales, revenue and customer loyalty.

In an effort to do so, companies will offer promotions, create social media contests, and advertise their business.

All of these things are good, but make sure you have a trustworthy website.

What to Put on Your Small Business Website

Why Trust Is Important

Trust is tough to earn. With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with websites than ever before.
Read More

10 Blog Topics your Business Should be Talking About

10 Blog Topics your Business Should be Talking About

10 Blog Topics your Business Should be Talking About

Burned out on blogging?

Anybody can create and publish a high quality blog post from time to time.

Only the best are able to churn out meaningful content on a regular basis.

At times, you may struggle to find topics to blog about. This is only natural. This is something that every business blogger runs into at some point in time.
Read More

How SEO Can Generate $1.5 Million for Your Business

How to Earn Your Business $1.5 Million with SEO

How to Earn Your Business $1.5 Million with SEO

Have you been wondering how much SEO can generate for your business? Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right?

Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.
Read More