SEO Blog

Redirecting HTTP to HTTPS

With so many benefits of installing an SSL certificate – including enhanced security and better search engine rankings – a growing number of website owners are moving in this direction.

Once you install an SSL certificate, your website is available over both HTTP and HTTPS.

While you’re not required to make any additional changes, it’s important to force HTTPS instead of HTTP. By doing so, you’ll redirect all your visitors to the encrypted version of your website.
Read More

How to Handle a SEO Website Migration

Website migration doesn’t have to be nearly as difficult as it sounds. Despite the potential search engine optimization challenges, taking the right steps allow you to complete the process in a timely manner – and all without making any mistakes.

Regardless of why you’re moving your website, there are several SEO migration tips you must follow to make the process as seamless and stress free as possible: Read More

How To Increase Airbnb & VRBO Bookings With Better SEO

When you look at your vacation rental listing on Airbnb and VRBO what do you see? While it’s important to focus on the details that set your property apart – such as the amenities and upgrades – there are other things you can do to get more bookings.

It’s critical to optimize your vacation rental listing, as doing so increases the number of people who view it. Subsequently, your chance of regular bookings is much greater.

Here are five SEO tips you can do to optimize your listing: Read More

SEO 101: What are XML Sitemaps?

There are many things you can do from an SEO perspective to improve the performance of your website. A comprehensive XML sitemap provides search engines with a roadmap of your website, allowing them to efficiently find all your most important pages.

Think about it this way: if Google doesn’t know a webpage exists it’s impossible to index it. And if your page isn’t indexed, there’s no way to attract organic traffic.
Read More

Ultimate Guide to SEO Success Factors

What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?

There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.
Read More

How to Make WooCommerce SEO Friendly

The WooCommerce plugin for WordPress is a powerful force for businesses to drive e-commerce revenue.

However, without significant traffic, it becomes impossible for your online store to attain the quality and quantity of buyers needed to succeed.

It is therefore essential when you use platforms like WooCommerce to combine that with powerful SEO strategies that actually work.

In this article, we discuss how to use WooCommerce SEO to rank your products higher and drive more sales.
Read More

Local SEO Guide to Ranking

The ultimate goal for every local business is for them to receive quality leads from search engines.

When local seo is done right you can receive a call from a prospect asking about how you can help them with their current problem.

A big question then becomes how we do that?
Read More

301 vs. 302 Redirects: Which Should I Use for SEO?

Redirection Rules for SEO: 301 vs. 302Do you know the difference between a 301 and 302 redirect? While they might seem similar, the two have different functions to ensure your website works correctly.

To help you understand how to use these two redirects for your website, we want to review them in detail, then explain how they can affect your search engine optimization strategy. Read More

How to Choose a Good SEO Company

How to Choose a Good SEO CompanySmall business owners need quality search engine traffic more than ever to drive leads and clients.

The challenge comes you don’t have a complete grasp of how SEO works because you’re not in the industry.

How then can you find a good SEO company to help you with your search strategy?

While there is no secret sauce to finding the right SEO company, below we go through a few recommended steps as well as what to avoid. Read More

When Do Google Maps Update? 

When Do Google Maps Update? Over the past decade, Google Maps has become one of the most valuable applications for users. However, improving the value of Google Maps requires advanced technology, and the platform updates their technology regularly to work.

Below we discuss how these Google Maps updates work and what technologies are used to enhance them on an on-going basis.
Read More

Top SEO Blogs to Read and Follow (UPDATED)

Top SEO Blogs to Read and Follow (UPDATED)Do you have a solid SEO strategy in place for your small business?

Do you know exactly what you are doing, down to every last detail?

It doesn’t matter where you stand, you should always make time to learn from others.

One of the best ways to increase your knowledge on SEO, is to read SEO-related blogs. Pick out a few of your favorites, stay current with each update, and then implement any search engine optimization advice that could boost your business. Read More

The Power of Link Building

The Power of Link BuildingAs search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes.

Therefore, it makes sense to discuss how to use modern best practices, so you don’t get blackballed by Google. Below we discuss the power of link building for your business.
Read More

How to Write Meta Descriptions for SEO

How to Write Meta Descriptions for SEO
The meta description (sometimes called a meta description attribute or tag) is a snippet of text, describing the content of the webpage, for users and search engines, up to 320 characters and contained within an HTML tag or element.

Search engines, like Google, can choose to display the meta description in search results or bypass your meta description and show whatever they want or deem more important for the specific search query.

But without a doubt optimizing your meta descriptions is an important factor of on-page SEO.
Read More

Beginners Guide to WordPress

Beginners Guide to WordPressHow do you set up a WordPress website from scratch? That is the question we received recently from a client interested in setting up their first WordPress site.

The idea sparked this beginner’s guide to WordPress. Why WordPress? What do you need to set it up? How do you use the WordPress dashboard for modifying content? These are many of the questions that we talk about in this guide how to set up a WordPress site for your business.
Read More

Complete Wix SEO Review

Wix logoFor businesses looking for a drag and drop website designer, Wix is an impressive content management platform. With over 3.6 million paid users, small businesses use the platform to promote their company. We want to focus today on one component of this promotions strategy: Wix SEO.
Read More

SEO 101: How Long Does SEO Take to Start Working?

How Long Does SEO Take to Start Working?
As somebody who has been in the SEO industry a long time, the question clients ask me the most is “How long before we are #1 in Google?”

Unfortunately the answer is more complicated than the question.

To some extent, SEO gives immediate results in the form of fresh content, better organization, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines.
Read More

Complete Squarespace SEO Review

Complete Squarespace SEO ReviewSquarespace is one of the most popular CMS systems on the internet.

Millions of businesses and individuals use Squarespace to share their vision.

To share their vision, most websites rely on search traffic.

Below we talk about how to improve your Squarespace SEO as well as the pros and cons of using the platform to increase your traffic. Read More

Google Snippets Extended to 320 Characters

Google Snippets Extended to 320 charactersDid you ever receive valuable information from the Google Snippet in the search results? Then your month got twice as good.

Google decided to double the size of the Google snippet from 160 characters to 320 characters. It seems like a small step.

But it will have major consequences for search marketers looking to convert more impressions on Google into clicks. We want to help you get ahead of the trend now.
Read More

How important is SEO in 2018?

The Biggest SEO and Digital Trends in 2018As we head into another year, we want to evaluate the importance of SEO in 2018. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.

However, you need to understand the best practices of SEO in 2018.

To help you, here are the biggest strategies you can use in 2018 to increase the value of your search campaigns.
Read More

How Voice Search Revolutionizes SEO

How Voice Search Revolutionizes SEOIn the history of mankind, it has never been easier to find information. With a click of a button we speak what we want, and results appear in a matter of seconds.

The power of voice search is one of the main catalysts for this transformation.
Read More

7 Basic SEO Tips to Get You Started

SEO 101: How to Get on the First Page of GoogleEvery second of every minute of every day, consumers go online to search for businesses like yours.

With this in mind, there’s an important question to answer: is your website positioned for success?

Some background:

In the early days of the internet, most people subscribed to the “if you build it they will come” strategy.
Read More

7 Local SEO Plugins on WordPress

7 Local SEO Plugins on WordPressAny local establishment that wants to grow in the 21st century needs a web presence. One of the best ways to increase this presence is through local search.

To make this job a little easier we want to include some high quality local SEO plugins on your WordPress website. Read More

How to Find Your Competitors’ Keywords

How to Find Your Competitors’ KeywordsThere is no denying the importance of choosing the right keywords for your website.

After conducting the appropriate research, you’ll known which keywords can drive a large quantity of targeted traffic to your website – and that’s exactly what you want.
Read More

How Artificial Intelligence Impacts Search and SEO

How Artificial Intelligence Impacts Search Engine OptimizationAt the beginning of the internet era, search results were erratic. Companies like AOL and Yahoo! did their best to interpret what they believed users wanted.

Yet, it was common to get completely unrelated search results.

New companies like Google and Bing started using artificial intelligence (AI) to improve the search algorithms to help customers find better search results.
Read More

How to Pick the Best Keywords for SEO

When it comes to matters of search engine optimization, it’s important to focus the appropriate amount of time and resources on choosing the best keywords.

Keyword research may not sound important, but it will have a big impact on the future success (or failure) of your website.

With all this in mind, let’s examine four of the most common questions associated with keywords. Read More

Mobile SEO: 5 Mistakes to Avoid at all Costs

Man using a mobile phoneMobile devices are taking over. In fact, more than that three quarters of Americans, 77%, own a smartphone.

That number jumps to almost everyone (92%) when you look at the under 30 crowd.

And nearly 20% of Americans under 30 rely primarily on their smartphones to access the web.
Read More

6 Simple Tips to Dominate Local Search

6 Simple Tips to Dominate Local Search

Local SEO Tips

How hard will it be to come up at the top of search engines in 2018?

Without question, the rules for effective search engine optimization evolve to a more complex marketing channel. As marketing professionals we need to refine our SEO processes multiple times a year.

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
Read More

The Best SEO Tools (2017 Update)

Ultimate List of the Best SEO Tools

What is Search Engine Optimization?

Search engine optimization never stops.

The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.

When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.
Read More

How to Easily Find Your Competitors Backlinks

The Five Step Process of Finding Your Competitor’s BacklinksDo you have dreams of pushing your website to the top of the search engine rankings for your target keywords?

While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so important to focus on building high quality, relevant links.

Many companies struggle with this for one primary reason: they don’t know which links to chase.
Read More

5 Simple Ways to Optimize Your Website for Lead Generation

Optimize Your Website for Lead GenerationAre you considering a website redesign or wondering how to generate more leads from your website? There are several critical elements you must never forget to include.

It doesn’t matter if you are designing the first website for your business or taking on a revamp, some details are more important than others. There is a big difference between an “average, run of the mill” business website and one that is built to achieve great results.
Read More

12 Reasons Your SEO Campaign Isn’t Working

fail-search-engine-optimizationAre you failing at SEO?

The vast majority of people don’t click past the first page of search results, so it’s not enough for your site to simply be indexed by Google, Bing, and Yahoo.

Making SEO mistakes happens, but not fixing them can have a domino effect on your online marketing strategy and larger marketing plan.

Here are 12 mistakes that can make your SEO efforts impossible:
Read More

How to Make Your WordPress Website Load Faster

time-consumingIs your website fast enough? Users now expect websites to be lightening fast, and companies who don’t comply will ultimately lose out to their competitors who invest in delivering a great, and quick, website experience.

Per Google, traffic to a website is hit in a big way if it does not open in 3 secs. Page load speed is such a direct co-relation with visitor engagement that Google made it a part of their ranking factor back in 2010. Read More

SEO Basics: What is SEO?

What is SEO?SEO, also known as search engine optimization, is defined by Search Engine Land as follows:

“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
Read More

SEO 101: How to Find Your Domain Name Registrar

What and How Domain Names WorkA recurring problem we face at SEO Mechanic is helping our clients locate where they bought their domain name.

This critical piece of information is often overlooked by small business owners and large corporations. Sometimes the name was bought 10+ years ago, or it was purchased on the fly from a mobile phone when a good idea struck.

In the haste to secure the domain critical aspects are often overlooked or forgotten completely. Some of those include…where you bought it?
Read More

Do You Know Why SEO is Important?

Do you consider search engine optimization (SEO) a waste of time and money? Are you struggling to understand why search optimization is important to your business?

If you answered yes to either question, you’re in the same position as many other company owners, entrepreneurs, and marketing professionals.

Do You Know Why SEO is Important?

However, it’s important that you don’t continue down this path. While a lot has changed in the “SEO game” as of late, it’s every bit as important today as it was five years ago.
Read More

SEO 101: How to Perform a Website SEO Audit

It doesn’t matter if you love every ounce of search engine optimization or hate it with ever fiber of your being, nothing changes the fact that it’s important to perform an SEO audit of your website.

How to Perform a SEO Audit of Your Website

Maybe you are among the 95% of marketers who use search engine marketing to enhance loyalty among current customers.

And maybe you agree that SEO has a huge impact on lead generation.

Conversely, you could be part of the group that doesn’t put a lot of stock in the effectiveness of SEO.

You get the point: everybody has a different take on SEO and its impact. Read More

7 Conversion Optimization Tips To Help Improve Your Website

Simple things determine what makes a visitor say or continue on to your competitors website. But what are they?

Your website is one of the most powerful and affordable tools in your marketing toolbox. A well organized and designed website can make all the difference for your business.

7 Conversion Optimization Tips To Help Improve Your Website

It’s important that your webpage showcase your business’s value. By following these simple conversion rate optimization tips, you could maximize the amount of search engine traffic to your website and the number of visitors who become paying customers. Read More

How to Write a Great Blog Post: A Blogger’s Cheat Sheet

So, how do you do it? And, more importantly, how can you replicate the process? 

To make things easier for you, I’ve decided to create a blogging cheat sheet, with industry secrets, you can use when trying to create the perfect blog post.

How to Write a Great Blog Post: A Blogger's Cheat Sheet

With blogging becoming the most cost effective way for you to market your business, it’s important that you avoid mistakes and be as efficient as possible at creating a constant flow of engaging blog content.

Here are my essential ingredients for writing an awesome blog post:
Read More

How to Ensure that Google Instantly Indexes Your New Website

Did you know there are more than one billion websites on the world wide web? Along with those that already exist, many more are pushed live every day of the week.

With this in mind, you may be worried about all the competition that exists.

How to Ensure that Google Instantly Indexes Your New Website

While your competition deserves plenty of your attention, there’s something else you must first do: make sure Google instantly indexes your new website.

Let’s put it this way: if Google doesn’t know your website exists, there is no way for you to generate organic traffic via this search engine. Subsequently, you’re missing out on a big opportunity.
Read More

Domain Names and Their Influence on SEO

Content UpgradeStruggling with picking the perfect domain name?

Don’t worry you’re not alone! A common roadblock many new entrepreneurs face is picking a great name for their business.

But if you choose the wrong domain for your website, you could be in trouble. Tests show domain names do impact search engine optimization. But how? Is there a wrong way and a right way to choose a domain name to maximize SEO?
Read More

What is Over Optimization? Here are 7 Signs You Should Check

If you read my blog you know I write a lot about SEO.

Why? What’s the big deal? Why am I obsessed with SEO?

On the personal side, I write about optimization because, well, I really enjoy helping businesses grow.

This leads me to my next question!

Is your website suffering from too much of a good thing?

Over Optimization: Signs Your Website Has Too Much SEO

Well, if you are reading this blog post, its very possible you are suffering from over-optimization!
Read More

How to Optimize Your Business for Mobile Search

Mobile devices, such as smartphones and tablets, are gaining market share.

They are now the go-to device for communicating, emailing, social networking, checking the time, killing time, taking photos and finding and researching products, services and businesses.

How to Optimize Your Business for Mobile Search

How to Optimize Your Business for Mobile Search

Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times according to research by Nielsen.
Read More

6 Tips for Optimizing Google Adwords

Do you want to attract visitors who are looking for what you offer? Track ROI down to the penny? You can do this with Google AdWords.

optimize-google-adwords

Google AdWords is often overlooked by businesses because it can be expensive. Like any form of advertising, pay per click (PPC) is not for every business, but PPC offers a number of advantages over other forms of advertising. Read More

How to Reach More Local Customers with Facebook

Who says you have to spend a lot money on Facebook advertising to grow your business? In the early days of Facebook, there was no place for companies trying to engage with their audience and/or land new customers.

Things have changed over the years, and now Facebook for Business is one of the most powerful tools for companies of all sizes, spanning a variety of industries.

If you are unsure of how to use Facebook to boost your business, you are not alone. However, you will be on the outside looking in if you neglect to consider this strategy.
Read More

How to Increase Your Website’s Conversion Rate

Conversion rate optimization. It is enough to drive you nuts. At the same time, mastering this part of your business could boost revenue and profit to new heights. How does that sound?

Many people think conversion rate optimization is all about one thing: content. While this is a big part of your website, you cannot afford to overlook the importance of design.

The wrong web design elements can hold your site back from achieving great success. Conversely, making a few changes may be all it takes to reach your goals.

How to Increase Your Website's Conversion Rate

Enough about the importance of conversion rate optimization. Let’s examine five aspects of your site’s design that are killing your conversion rate:
Read More

10 Things Customers Want on Small Business Websites

What is trust? In the digital domain trust is revenue.

Every business wants to increase sales, revenue and customer loyalty.

In an effort to do so, companies will offer promotions, create social media contests, and advertise their business.

All of these things are good, but make sure you have a trustworthy website.

What to Put on Your Small Business Website

Why a Trustworthy Website Is Important

Trust is tough to earn. With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with websites than ever before.
Read More

6 Content Ideas for Small Business Blogging

Are you having a hard time blogging?

It’s no secret that blogging can boost your website traffic. But knowing what to blog about can be time consuming for a business owner running their business.

Running your business is a full time job! Who has time to constantly figure out new and exciting ways to talk about your business?

Thankfully with a little bit of training you can learn how to find fresh ideas to blog about on a daily basis. Your business is a buffet of ideas.

But if you don’t know where to look it could seem like a daunting task to write just one blog.

Content Blogging Ideas

Below are six blog topic ideas you can apply to any industry with a little creativity.
Read More

10 Blog Topics your Business Should be Talking About

10 Blog Topics your Business Should be Talking About

10 Blog Topics your Business Should be Talking About

Burned out on blogging?

Anybody can create and publish a high quality blog post from time to time.

Only the best are able to churn out meaningful content on a regular basis.

At times, you may struggle to find topics to blog about. This is only natural. This is something that every business blogger runs into at some point in time.
Read More

Does SEO Even Work for Small Businesses?

Does SEO Even Work for Small Businesses? YES!

Does SEO Even Work for Small Businesses? YES!

Have you been wondering if SEO works?

Short answer: YES it does work!

But are you equally interested in how much SEO can generate in revenue for your local business?

Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.

Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right? Nope!
Read More

SEO Keyword Basics

Have you ever created the perfect article?

The one you thought prospective clients would go crazy over to read. You publish the article, and then…nothing. You wonder if Google even indexed your site. Is Google Analytics broken? What the heck!

Frustrating, but it does happen from time to time.

The good news is that most blogs only need to take a few steps to avoid having this happen again.
Read More

SEO 101: Hyphens vs. Underscores in URLs

Hyp

Hyphens (-) or Underscores (_) in URLs?

As you build your website from the ground up, you’re faced with a variety of decisions. For this reason, it’s only natural to overlook a few important details that can have a major impact on your search engine rankings.
Read More

How SEO Can Generate $1.5 Million for Your Business

How to Earn Your Business $1.5 Million with SEO

How to Earn Your Business $1.5 Million with SEO

Have you been wondering how much SEO can generate for your business? Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right?

Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.
Read More

SEO 101: Understanding the Basics of Keywords

Have you ever created the perfect article?

The one you thought prospective clients would go crazy over to read. You publish the article, and then…nothing. You wonder if Google even indexed your site. Is Google Analytics broken? What the heck!

Frustrating, but it does happen from time to time.

The good news is that most blog only need to take a few steps to avoid having this happen again.
Read More