So what is a meta description? The meta description (sometimes called a meta description attribute or tag) is a snippet of text, describing the content of the webpage, for users and search engines, up to 320 characters and contained within an HTML tag or element.
A popular question we hear from new clients at SEO Mechanic is “how long do we have to do SEO?” and “can we stop SEO?”. At SEO Mechanic I tell clients we want to work with you for the life of your business. So my answer on how long you have to do SEO is […]
From an SEO perspective, there are many questions (and opinions) about which is better: subdomains or subfolders. The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument. It’s up to you to decide which structure makes the most sense for your website and SEO. Let’s […]
SEO and Google Search Ads have so many synergies and data that can be utilized to drive growth for both marketing strategies. However, this data isn’t always shared to support the other program. There is a reason for this, each marketing strategy requires a specialized skill set, and often are managed by separate individuals and […]
There is no denying the importance of choosing the right keywords for your website. After conducting the proper research, you’ll known which keywords can drive a large quantity of targeted traffic to your website – and that’s exactly what you want.
As a company with a storefront or physical office, it’s imperative to have an accurate and comprehensive Google My Business profile. But what should you do if you have more than one location, or 100’s of locations? The best approach is to create a business account that provides bulk location management functionality. This allows you […]