SEO 101: Hyphens vs. Underscores in URLs
As you build your website from the ground up, you’re faced with a variety of decisions. For this reason, it’s only natural to overlook a few important details that can have a major impact on your search engine rankings.
How to Redirect HTTP to HTTPS
With so many benefits of installing an SSL certificate – including enhanced security and better search engine rankings – a growing number of website owners are moving in this direction.
Once you install an SSL certificate, your website is available over both HTTP and HTTPS.
While you’re not required to make any additional changes, it’s important to force HTTPS instead of HTTP. By doing so, you’ll redirect all your visitors to the encrypted version of your website.
How to Handle a SEO Website Migration
Website migration doesn’t have to be nearly as difficult as it sounds. Despite the potential search engine optimization challenges, taking the right steps allow you to complete the process in a timely manner – and all without making any mistakes.
Regardless of why you’re moving your website, there are several SEO website migration tips you must follow to make the process as seamless and stress free as possible: Read More
Do I Need an XML Sitemap?
There are many things you can do from an SEO perspective to improve the performance of your website. A comprehensive XML sitemap provides search engines with a roadmap of your website, allowing them to efficiently find all your most important pages.
Think about it this way: if Google doesn’t know a webpage exists it’s impossible to index it. And if your page isn’t indexed, there’s no way to attract organic traffic.
301 vs. 302 Redirects: Which Should I Use for SEO?
Do you know the difference between a 301 and 302 redirect? While they might seem similar, the two have different functions to ensure your website works correctly.
To help you understand how to use these two redirects for your website, we want to review them in detail, then explain how they can affect your search engine optimization strategy. Read More
How Artificial Intelligence (Ai) Impacts Search and SEO
At the beginning of the internet era, search results were erratic. Companies like AOL and Yahoo! did their best to interpret what they believed users wanted.
Yet, it was common to get completely unrelated search results.
New companies like Google and Bing started using artificial intelligence (AI) to improve the search algorithms to help customers find better search results.
Mobile SEO: 5 Mistakes to Avoid at all Costs
Mobile devices are taking over. In fact, more than that three quarters of Americans, 77%, own a smartphone.
That number jumps to almost everyone (92%) when you look at the under 30 crowd.
And nearly 20% of Americans under 30 rely primarily on their smartphones to access the web.
How to Optimize Your Business for Mobile Search
Mobile devices, such as smartphones and tablets, are gaining market share.
They are now the go-to device for communicating, emailing, social networking, checking the time, killing time, taking photos and finding and researching products, services and businesses.
Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times according to research by Nielsen.