How to Optimize Your Business for Mobile Search

Mobile devices, such as smartphones and tablets, are gaining market share.

They are now the go-to device for communicating, emailing, social networking, checking the time, killing time, taking photos and finding and researching products, services and businesses.

Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times according to research by Nielsen.

The number of local searches on mobile devices is now double that of desktop computers according to Google.

The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

With this revelation that mobile search has now overtaken desktop search we get a bit more clarity on the continuous mobile-friendly algorithm updates.

So what do all these fun facts have to do with your business?  A LOT! In order to stay current with market trends, your business should be on your clients preferred media channel of choice.

Depending on your business the solution could be a local SEO campaign and mobile website.  Your solution could be having your business located the on appropriate directory websites.

Consumers are relying on smartphones more than ever to help them shop for products and services.  Below are some fundamental steps to optimize your business for consumers researching with mobile devices.

#1: Check Your Business Listings

Twenty percent of all searches now done on Google are local searches. People are adding a local qualifier to their searches. By that we mean people are typing in “Steak Restaurants Naples”, or “Cupcakes Fort Myers Florida.” According to Nielsen “69% of consumers expect businesses to be within 5 miles or less of their location.”

If your website is not optimized for local search or your business does not have a website, make sure to routinely check your business directory listings.  Popular local search destinations and applications are Google, Yahoo, Bing, YP, Yelp and Angies List.

#2: Get Found on Relevant Websites

“Growth in local mobile engagement, particularly via online directories and other local resources, presents a clear opportunity for local search companies to promote their innovative tools to connect businesses and consumers,” said Neg Norton, president of the Local Search Association.

Depending on your business, some of these sites are more viable than others. While Angies List is great for a local plumber, a local restaurant would gain more traffic on Yelp. There are websites for every industry or industry genre.

Do your research and make sure your are on the right ones. Don’t pay for advertising on websites that have little or no value to your business.

#3: Have A Mobile Website

Pulling up a standard desktop-based website on a mobile browser is a deterrent for many site visitors. Websites not optimized for mobile browsing are often difficult to read.

These types of sites have a higher bounce rate. This reflects the importance of meeting consumer demand for mobile websites that work responsively on small screens.

#4: Don’t Forget Your Phone Number

Most of the time mobile visitors are on your website looking for a phone number. It is highly suggested that you list your phone number in visible locations. Also people feel more comfortable with brands that they can put a face or voice behind.

In Conclusion

Mobile users are looking for instant answers to all their questions and do not want to wait longer than a few seconds. Mobile websites are lighter than regular websites and load much faster. The faster they get to browse your site and receive that answer, the more inclined they would be to visit you again or become your new best customer.

In fact, 63% of Americans access the mobile web each day, according to a Pew Research Center report, and that number is on the rise. In 6 years ago nearly 73 million Americans accessed the web via a mobile browser – an increase of 31% from the previous year, according to ComScore.

7 responses to “How to Optimize Your Business for Mobile Search”

  1. Gaurav Heera says:

    Hi Charlie,
    Awesome post……. Your article is really informative and helpful for me and other bloggers too because website optimization is not an easy task. Really you have described each points in descriptive, simply yet effective too. Specially, point 4 is really impressive because most of the visitors search for phone numbers and they find difficulties, so we need to place contact number easily locatable. You’ve done a great job with this.
    Thanks for sharing.

  2. Charlie Rose says:

    Hey Gaurav, Make sure to give me a heads up if you link to any of my articles. I’ll share them on Twitter! ~ Charlie

  3. Heavy Helpful Post For Me. Always I Waiting For Your Post In My Mail List Everyday. You Are My Idol In My Blog Journey…!!



  4. Sonali says:

    Hi Charlie,
    Awesome article to read, great tips discussed to optimize business for mobile search specially the point of #1: Check Your Business Listings for targeting local market near your business ,your article will really help me and other bloggers to make our website mobile search friendly.
    Thank your for sharing such an informative articel.

  5. Jessica Bellush says:

    Great article on mobile search. That will probably be increasingly important in the next few years. Thanks for sharing.

  6. Hi Charlie,
    Thank you for sharing such an awesome post on optimising your business based on mobile search.
    It has become mandatory for every organisation to make their website mobile friendly as most of the local searches are done through mobile.This article is very helpful for people who wants to optimize their business for mobile search.

  7. Riya says:

    Hii Charlie
    really Great information for mobile search and local business listing for target our business thanks for share your blog really helpful