Why is My Website Not Showing in Google Search?
Does it feel like you’ve done everything right, but your website is still nowhere to be seen in Google’s search results?
You’re not alone! Many businesses need help to get their websites to rank well in search engines.
Generally speaking, several factors can affect why website’s don’t rank on Google, including:
- Google has not yet indexed your website (too new)
- Your website isn’t optimized for search engine crawling
- Your keyword market is very competitive
- Your website has “no index” tags
- Your website has been penalized and removed from Google
But did you know Google doesn’t add all submitted URLs to their index?
Plus Google does not make predictions or guarantees about when or if submitted URLs will appear in their index. And if your new website is crawled, it can take up to two weeks to be pushed out to the index.
How to Analyze Your Website’s Search Performance
If your website is struggling to appear in Google search results or experiencing a decline in performance, try analyzing its search performance using one of the following tools.
#1. SEO Mechanic SEO analyzer tool is a comprehensive and user-friendly online tool designed to evaluate and analyze the search engine optimization (SEO) performance of a website.
#2. Semrush is a popular and widely used all-in-one digital marketing platform that provides a comprehensive set of tools for SEO (Search Engine Optimization).
Why Search Ranking Matters
Most people don’t click past the first page of search results. According to this study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position. The traffic only degrades from there.
Why Sites Don’t Rank in Search Results
1. Google has not yet indexed your website yet
If you want to quickly tell if your website is in the Google index, you can do a Google Search for “site:yourwebsite.com”.
Check out the video below for step-by-step instructions executing a “site:yourwebsite.com” search.
2. Your website is too new
Did you build and launch your new website? Typically it can take up to four weeks to appear in search engine results. While we might be accustomed to getting things online quickly, search engine indexes can be relatively slow. So sit tight, wait, and learn more about search engine algorithms before you get too nervous.
Sometimes it can take a week or more for a search engine to update search results. This is because your website is new and has no inbound links.
First, create an account on Google Search Central. Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search.
When you register and point Google to your sitemap.xml URL, you can request them to re-crawl your URLs. However, there are so many requests that the feature doesn’t always work immediately (especially if you have a new or large site).
3. Your website has “no index” tags
You can use custom code to tell search engines not to index your site or specific pages. If you or someone who designed your site added this code, that would explain why it’s not appearing in search results.
4. Your website isn’t optimized for search engine crawling
Once you submit your website to a search engine, a spider is sent to your site to crawl it for content. These spiders don’t view your site as a visitor would.
They scan your site for meta content, keyword saturation, relevant content, and many other factors.
Therefore, you must consider what content search engines see on your Web pages.
5. Your keyword market is very competitive
Search engines help millions of worldwide users navigate the internet and find specific content amid the billions of websites.
Ensure you target a less competitive keyword market to attract your consumers.
6. Not all keywords are equal
It’s easy to rank for irrelevant keywords in search engines. It’s hard to rank for keywords that are profitable for your business.
The difficulty is twofold, determining the most profitable keyword for your business and two having the knowledge to move you to Page 1 ranking.
7. Your website has been removed from Google
Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law if the sites do not meet Google’s quality guidelines or for other reasons, such as if they detract from users’ ability to locate relevant information.
Here are the different ways Google may remove your site from search results:
- Deindexed – When your domain is completely removed from Google. Also known as Banned.
- Penalized – When your domain or page still exists, but none of your pages can be found through direct search queries. This penalty can be automatic through the Google algorithm or manually applied by a Google Quality Engineer.
- Sandboxed – Your domain or page wasn’t Deindexed or Penalized, but the traffic you were getting from Google suddenly dropped dramatically.
If your site is blocked from our index because it violates our quality guidelines, Google may alert you using Search Console.
Suppose you receive a notification that your site violates our quality guidelines. In that case, you can modify it so that it meets these guidelines, then submit your site for reconsideration.
8. Search engines are unable to crawl your site
WordPress comes with a built-in feature that allows you to instruct search engines not to index your site. This feature is automatically enabled when you launch a new WordPress website. So it would be best if you manually disabled it. All you need to do is visit Settings » Reading and check the box next to Search Engine Visibility option.
How to Get Your Website To Show Up on Google
You want your website to rank on the first page (typically with ten website listings). Depending on your business, you must employ search engine optimization and SEO strategies to improve your ranking.
1. Conduct a thorough SEO audit
To ensure more tremendous success in the future, now is the time to conduct an SEO audit of your website. This will give you a clear view of where you stand regarding the following:
- On-site optimization
- Off-site optimization
- Keyword selection
And that is just the start. Learn how to do a manual audit here: https://www.seomechanic.com/how-to-perform-seo-audit/
2. Add keywords to your website content
Keywords can be a single word or a short phrase of up to four or five words. These should be terms that are relevant to your site and that people are likely to use when they search Google.
They need to be relevant to what your site is about.
3. Use meta-tags to add more keywords
Meta-tags are hidden code — visitors to your website don’t see them, but the Google search engine “bots” that scan your site will pick them up.
You can add these meta-tags to your site if you have a web design program or know how to code HTML.
4. Find keywords that aren’t overly competitive
We suggest you use Google’s free Keyword Planner to figure this out.
This keyword research tool lets you gauge the popularity of particular search terms and the competition you face by using them.
Highly competitive keywords can have tens of thousands of websites fighting over them, so you are less likely to wind up on page one of Google if you pick these.
5. Seek out backlinks
Web pages that contain links back to your site: A significant factor for search engines is quality organic backlinks. It’s what search engines are looking for.
If multiple websites link back to your website, Google gives your page higher credibility and search ranking.
6. Create a listing for your site on Google My Business
This tip is for brick-and-mortar businesses with physical locations.
Google My Business links your site to a map listing, so when people look for your business or search using keywords related to your business, they will find a Google map listing and can click through to your website for more information.
7. Have content that is relevant to your business
Use articles or other material specific to your products and services. Don’t use filler that is only loosely related.
Google’s algorithm ranks sites with original, relevant content more highly than those with content repeated elsewhere.
8. Analyze your technical SEO
My free SEO report is an excellent resource to baseline specific URL search engine performance. We also give you a long checklist for improving your website’s SEO.
Bonus tip: SEO Maintenance
Once you’ve optimized your website to get to that crucial first page of Google, you can’t stop; SEO must always be managed.
As soon as you’ve climbed to page one ranking, your competitors will be after you with their SEO strategies, seeking to knock you off the top.
Or customers might start searching with different keywords.
The bottom line: Your website will need continual SEO review to maintain your search engine ranking.
Business owners with WordPress, Squarespace, and Wix sites must learn about SEO and improve their online presence. 63% of Americans access the mobile web daily, which is on the rise.