Google SEO Success Factors for Ranking

What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?

There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.

seo success factors

Different types of SEO success factors

There are three different types of SEO success factors we want to talk about today:

  • On page SEO
  • Off page SEO
  • Violations

1. On page SEO

Let’s start with on-page SEO factors, and since they provide a quality foundation for your search success.

Sitemap – the first thing that drives quality search traffic to your website is a proper sitemap. It helps readers understand the flow of information on your site, and Google can index your site.

Expertise, authority, and trustworthiness – this is not a specific step you take; the idea here is that the combination of work you do on your website helps generate more search traffic.

Responsive design – 60% of all search traffic now happens through mobile devices. If you don’t have a mobile strategy, you will never get search traffic. Therefore, be sure to use a responsive website that works on mobile no matter the size of your website page.

Layout and design – a responsive website layout make it easier for users to navigate your site. A sitemap is an overall guide to where they should go, and your designs should make it visually appealing for users to go through the site.

Unique, fresh content – Google looks for sites that provide value. The best way to deliver value is content your customers will enjoy. That means your website needs a fresh take to stand out from others in your industry.

Website speed – do you know your website speed? Alternatively, is it bogged down by too much coding like JavaScript and other code that makes it difficult for your site to load quickly?

Mobile Page Speed Indications on Google

Optimize images and videos – do you use alt-text when you include new photos on your site? What about meta descriptions for your videos, so Google knows more about the topic?

Optimizing the media on your website is as important as optimizing the content.

Structured data – over the past two years, as more and more people use voice technology to communicate on search engines, it is essential to use structured data to help Google identify relevant information for readers.

If you look at the Hummingbird update from the last two years, you will see that the ability to use voice search is a crucial component of quality search engine optimization.

Click through rate – how often do people click through to your website from Google? Your click-through has a lot to do with the quality of your title tags and meta descriptions on each page. Furthermore, how many people then click on to other pages from your website such as your blog?

If your bounce rate is too high, your click-through rate will drop. That is an indication to Google that you do not have a quality website.

Hreflang – does your website need to be communicated in multiple languages? If so, you need to have an hreflang tag, so Google knows what language you use on each website page.

Keywords – we thought we’d save the best for last. Experienced search engine marketers know you need to have quality keywords on each page. However, keywords are different today than they were five years or 10 years ago. Now, they need to fit in with the content and make it seem natural. Otherwise, Google will penalize websites for over keyword optimization.

Google Keywords

2. Off page SEO

Link building – we could write an entire article on different SEO factors for link building. While it has changed a lot in the last few years, the key to quality link building is to provide relevant links from third-party websites that demonstrate your authority in the industry. It is not a numbers game, but a quality game.

Not all links are the same. Depending upon a host of factors such as the domain’s age, the quality of the content on the third-party website, and other factors could affect which links help you the most.

For instance, .edu and .gov links are more valuable. That is because not everyone can own these types of websites. You either need to be an educational institution or a government body to have these hyperlinks.

Therefore, having a link from an educational institution or government body promoting your site gives you a lot more juice than a corporate blog link in most cases.

Moz open site explorer

Social sharing – while most social networks don’t provide do follow backlinks, social sharing is an indirect measure of search engine optimization.

For example, your post goes viral on social media. That could lead to more people reading your article, spending more time on your website, reducing your bounce rate, and leading to more backlinks.

As more people read your article, they give more opportunities for other bloggers to find your information and link to it when they are writing their content.


You want to keep on Google’s good side. You’re want to avoid the black cat strategies that many search engine marketers used in days past.

You also need to make sure your website is secure as well. Google emphasizes sending users to safe sites.

Security – do you have an HTTPS website? What does that mean? Do you use SSL certificates to ensure that visitors and customers can use your site safely? If you don’t, then Google will reduce your search rankings based on updates over the past year.

Comment spam – this is still a concern in the industry. It is not as prevalent as it used to be. You still need to protections your site from comment spammers who place malicious links in your comments section. These links can suck quality from your search traffic.

Over optimization – we talked about how to use keywords in moderation. If you use keywords too much throughout your website pages, Google will slap you for over optimization.

Keep your keywords between 1 to 3% of your total content for each page.

Black hat techniques – are you hiding keywords? One of the oldest black hat tricks was to use white text for keywords on a white background, so Google wouldn’t see it. That worked well for a few years, and then the sites lost all their search traffic.

The same goes for hiding links as well.

DMCA notices/piracy – are you copying content from other websites? Do you have permission? If not, in the United States, you could face a DMCA notice.

What is a DMCA notice?

That’s a process where the rightful owner of the content can go to your hosting company and ask them to remove your website from the Internet until you remove the content you pirated from their site.

Do not copy other website content without permission. Remember that Google wants unique, fresh content. It is best to come up with your content instead of copying others if you want long-term search traffic.

Explicit content – while some explicit content still gets shown on Google, it could reduce your search rankings depending upon your website.

For example, if you have a kid-friendly website, and your ads show explicit content, Google might not be happy about sending visitors to your site.

Be very careful and monitor explicit content on your website.

Final thoughts

Your site might not need every strategy listed above to succeed. However, you can use the information above as a guideline to improve the quality of your search engine traffic.

If you have further questions about which SEO success factors you need to drive more targeted traffic to your business, then schedule a free consultation with SEO Mechanic today.

26 responses to “Google SEO Success Factors for Ranking”

  1. Manoj says:

    Great and easy tutorial on seo. Thanks for sharing this post.

  2. ReviewCart says:

    I agree that when it comes to deducing the reasons behind why the site is not ranking well and what tweaks have to be done for seo, it becomes difficult to pin point a single reason as different website will have different issues. However, I could say that these factors that you have listed are fundamental when anyone is looking to implement or improvise seo on their website, especially the voice search- query of which has increased over 35-40x since its introduction in 2010 by google. Thanks for these tips.

  3. Sam Wilson says:

    Great post and tips for SEO. Thanks for sharing. Keep psoting.

  4. I like this post and all other published post and now, i understood why this website is at number #1 in Google search engine. Useful resources…

  5. Even though the factors that determine the order of search results in search engines, the most important factors that are taken into account within SEO to succeed.

  6. Suraj Thapa says:

    Thanks for sharing the great post.

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  8. Arpita Patel says:

    Great article with in-depth knowledge about SEO and why it is important for websites especially websites that related with online businesses. It is a great guide for SEO beginners. Helped me a lot to understand the each and every point about SEO. SEO helps businesses to find new customers and promote their brand on top pages of search engines that make easy for users to find your brand.

  9. Daniel says:

    is SEO really works for ranking any particular post? Because I have a blog and in my blog there more than 50 blog post. But non of them are getting ranked on Google.

  10. Great article! I’m going to put into action what you have advised and improve the seo of my website. anyone got any idea how long the actions take until any effect is noticed?

  11. Jaulam selp says:

    Nice post and tips for SEO. Thanks for sharing. Keep psoting….

  12. Wallace says:

    Your blog is really easy to read because it is well structured. Totally agree that the correct way to get your SEO success is doing the basic things right, it will be much easier if your website’s fundamental is strong. Thanks for the sharing will go through your others blog post when i got time.

  13. Sam Lozano says:

    I still think social sharing also directly impacts your SEO, as in the number of social signals a site/page has is taken into consideration when determining where it should rank. It might only be a small factor, but I still believe it’s at least a factor in some way.

  14. Charlie Rose says:

    Yeah its the sum of all parts versus one part standing on its own. Thanks for your comment.

  15. It seems that many people do not keep an eye on the CTR for particular search terms. Search Console… (a free google add on) provides the users with a Bunch of useful data about their websites. Just being able to see which keywords google is auditioning your website for can tell you a lot about whether or not you are moving in the right direction, and also what adjustments you might want to make when key target terms are not getting the clicks you want.
    Thanks for another article Charlie.

  16. Charlie Rose says:

    Thanks for taking the time to leave an informative comment!

  17. CodoPoliz says:

    When re-designing a website, Search Engine Optimization is always an afterthought for businesses. Coders and web designers aren’t always SEO people. So, if you are lucky enough, they might be somewhat aware of the best practices. If you want to build a brand new site or redesign it, make sure people who are building it leave room to grow with SEO.

  18. Charlie Rose says:

    Good point! Thanks for sharing your SEO insight.

  19. Harish Reddy says:

    Extremely Helpful Article!!!

  20. Charlie Rose says:

    Thanks for taking the time to read my blog on SEO factors! Plus for leaving a comment!

  21. Vishal Rana says:

    Thanks for sharing SEO point.These are best points for SEO .

  22. Charlie Rose says:

    Glad these SEO tips were helpful! Thanks for leaving a comment.

  23. Amanda Chua says:

    Thanks for sharing information tips here. I am always searching tips over the internet.
    I really appreciated your work. keep on posting.

  24. sandeep says:

    Thanks for sharing SEO point

  25. Sabrina says:

    Thanks, that is the clearest and most helpful article I have ever found on the net!

  26. Andy Chua says:

    nice seo factors