Measuring SEO Performance: A Guide to Tracking Your Digital Success
In the dynamic world of search engine optimization (SEO), understanding how your efforts translate into tangible results is crucial for making informed decisions and optimizing your strategy.
Measuring and tracking SEO performance evaluates your SEO campaigns’ effectiveness and identifies improvement areas. Read More
How Much Should You Budget for SEO?
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website on search engines. Proper SEO can help a website attract more organic traffic, increasing sales and brand awareness.
How to Get Executive Level Buy In for SEO
Search engine optimization (SEO) is a long-term investment that can significantly impact your business. However, it cannot be easy to get executive-level buy-in for SEO, especially if your company is not familiar with the benefits of SEO.
What is Search Engine Optimization (SEO)?
In today’s digital landscape, where the online marketplace is crowded with competitors, businesses must find innovative ways to stand out and capture the attention of their target audience. Search Engine Optimization (SEO) has emerged as a vital strategy for achieving visibility, driving organic traffic, and enhancing brand presence.
How to create an effective SEO strategy
Search engine optimization (SEO) remains crucial for achieving online success in the ever-evolving digital landscape. A well-planned SEO strategy can propel businesses to the top of search engine rankings, drive organic traffic, and ultimately boost conversions.
With competition intensifying, companies must develop a robust SEO strategy to stay ahead. This article will delve into the key steps and considerations required to create an effective SEO strategy to help your business thrive digitally. Read More
Why is My Website Not Showing in Google Search?
Does it feel like you’ve done everything right, but your website is still nowhere to be seen in Google’s search results?
You’re not alone! Many businesses need help to get their websites to rank well in search engines.
Is It Worth Paying an SEO Company?
Search Engine Optimization (SEO) is optimizing a website to increase its visibility on search engine results pages (SERPs). Read More
SEO Essentials for WordPress
As a website owner, you probably know the importance of search engine optimization (SEO) for driving organic traffic to your site. SEO is a critical aspect of any successful digital marketing strategy, and it can make or break your online presence.
How to Add Your Website to Google Search Console
Google Search Console is a powerful tool that allows website owners and digital marketers to monitor and optimize their website’s performance in Google search results.
By adding your website to Google Search Console, you can gain valuable insights into how Google crawls and indexes your site, identify and fix technical issues, and measure the effectiveness of your search engine optimization (SEO) efforts. This blog post will guide you through adding your site to Google Search Console.
How Google Updates Search Results
Is your website not showing up in Google search results?
Or, did you recently change your site and notice that Google didn’t crawl index your recent content updates?
Pest Control SEO Tips
Pest control is a highly competitive industry, and if you want to stand out from the crowd, you need a robust online presence. Search engine optimization (SEO) is essential for increasing your online visibility and attracting more customers. In this blog, we’ll discuss some effective pest control SEO tips that can help you improve your website’s rankings and drive more traffic to your business.
How Long Does SEO Take to Start Working?
As a seasoned SEO professional, I’m often asked how long it takes to rank #1 on Google. Unfortunately, the answer is more complicated than the question. It took over 1,600 words to describe the process in this blog post.
The Complete History of Search Engines
It’s hard to believe that Google Search officially launched on September 27, 1998. In the history of search engines, Google has set the standard for innovation and excellence. Their ever-changing search algorithm continues to meet the increasing demands of searchers worldwide.
The Power of Meta Descriptions: How to Write One That Converts
In this blog post, we discussed some of the best practices for writing meta descriptions. We also provided some examples of well-written meta descriptions. Following these tips, you can write meta descriptions to help your website stand out in the SERPs and attract more visitors.
So what is a meta description?
The meta description (sometimes called a meta description attribute or tag) is a snippet of text describing the web page’s content, for users and search engines, up to 320 characters and contained within an HTML tag or element.
SEO Tips that Work for Small Businesses
According to a study by the Pew Research Center, 81% of shoppers conduct online research before making a purchase. This means that there are a lot of potential customers out there who are already looking for products or services like yours.
The Google Search Algorithm Explained
Are you learning about search engine optimization and interested in pushing your website to the top of the search engine results for your targeted keywords?
Of course, you are!
According to a March 2019 survey by Netcraft, they received responses from 1,462,021,378 sites, 232,162,099 unique domains, and 8,526,624 web-facing computers.
That’s why search engines, like Google, use algorithms that analyze vast amounts of information, parse it into indexes, help organize it by categories of what you are looking for, and help to return helpful information from the web.
Google is so fast at parsing the data they can return up to 3.44 million results in 0.28 seconds! Read More
A Step-by-Step Guide to Conducting an SEO Audit
It doesn’t matter if you love every ounce of search engine optimization or hate it with every fiber of your being; nothing changes the fact that it’s essential to perform an SEO audit of your website.
Maybe you are among the 95% of marketers who use search engine optimization to enhance loyalty among current customers.
And maybe you agree that SEO has a significant impact on lead generation.
Conversely, you could be part of a group that doesn’t put a lot of stock in the effectiveness of SEO.
You get the point: everybody has a different take on SEO and its impact. Read More
Common SEO Mistakes to Avoid
Did your website drop from the first page of Google to nowhere overnight?
Are you checking your ranking and slowly going down or not showing up at all?
What Happens When You Stop SEO?
A popular question we hear from new clients at SEO Mechanic is “how long do we have to do SEO?” and “can we stop SEO?”.
At SEO Mechanic I tell clients we want to work with you for the life of your business. So my answer on how long you have to do SEO is forever or until you close your business. Whatever comes first.
This sets the tone for how we view SEO and our clients. A long term relationship!
11 Reasons Your SEO Campaign Isn’t Working
Are your SEO efforts not working?
The vast majority of people don’t click past the first page of search results, so it’s not enough for your site to simply be indexed by Google, Bing, and Yahoo.
Making SEO mistakes happens, but not fixing them can have a domino effect on your online marketing strategy and a larger marketing plan.
Here are 11 mistakes that can make your SEO efforts impossible:
How Falling Search Engine Rankings Could Affect Your Business Revenue
Did you know that Google processes more than 40,000 search queries every second? Or how about the fact that it processes approximately 3.5 billion searches every day?
This doesn’t even take into account search engines with a smaller market share, such as Yahoo and Bing.
Comprehensive List of Search Engines You Can Use Instead of Google
Many people are familiar with and have considered being found in Google search results.
But, not as many have thought about other search engines that can deliver visitors. Read More
Why is SEO Important for Business?
Need a clearer understanding of why search optimization is important to your business?
If you answered yes to this question you’re not alone. According to a 2017 study by Weebly, about 45 percent of small businesses aren’t sure what SEO means. Almost all (98 percent) of them, however, think getting found on Google is important.
But in a nutshell, SEO is important for business because it provides institutions with the exposure they need to find customers during this digital era of mobile phones.
4 Ways Your Agency Benefits from White Label SEO
In the ever-changing world of search engine optimization (SEO), it’s critical to implement a sound strategy with the goal of achieving high-level results. Unfortunately, it’s easy to fall behind, making it difficult to drive organic traffic to your website.
How to Setup & Use Bing Webmaster Tools
Even though Google is the leader in the search engine space, Bing is a viable alternative that has the potential to drive serious traffic to your website.
With approximately eight percent of search engine market share with 6 billion monthly desktop searches, trailing only Google and Baidu, webmasters should focus some attention on obtaining traffic from Bing.
19 Best SEO Tools SEO Professionals Actually Use
A popular question that I get from readers is for recommendations on SEO tools, training, resources, and services available for search engine optimization.
People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns.
Because of that, I’ve put together a list of recommended SEO tools that I use, or one’s that come highly recommended by industry professionals. Read More
Importance of SEO for Small Businesses
As a small business owner, you want to evaluate the importance of SEO for your business. Not surprisingly, we believe SEO will continue to play a huge role in your digital marketing strategy.
However, you need to understand the best practices of SEO for your business.
After all, 81% of businesses research their purchases on search engines. Additionally, 61% read product reviews prior to making a purchase.
With so many people using search engine to research their products makes it an important part of next year’s search strategy. Here is how you can incorporate SEO into your small business marketing plan.
Google SEO Success Factors for Ranking
What makes one website successful when it comes to SEO, and another one fail? Is it the number of links on a page? Is it the amount of fresh, unique content?
There is no one answer. Fortunately, success leaves clues. That is why we want to explore the SEO success factors for your website.
5 Ways to Fight Negative SEO
Negative SEO is a horrible strategy for another site to use on you. It can devalue your site rankings and traffic, as well as cause months of headaches fixing the problem with Google.
SEO Basics: How to Submit URLs & Content to Google
Did you know there are more than one billion websites on the world wide web?
Along with those that already exist, many more types of content are pushed live every day of the week.
How to Choose a Good SEO Company
Small business owners need quality search engine traffic more than ever to drive leads and clients.
The challenge comes you don’t have a complete grasp of how SEO works because you’re not in the industry.
How then can you find a good SEO company to help you with your search strategy?
While there is no secret sauce to finding the right SEO company, below we go through a few recommended steps as well as what to avoid. Read More
Top SEO Blogs to Read and Follow (UPDATED)
Do you have a solid SEO strategy in place for your small business?
Do you know exactly what you are doing, down to every last detail?
It doesn’t matter where you stand, you should always make time to learn from others.
One of the best ways to increase your knowledge on SEO, is to read SEO-related blogs. Pick out a few of your favorites, stay current with each update, and then implement any search engine optimization advice that could boost your business. Read More
Complete Wix SEO Review
For businesses looking for a drag and drop website designer, Wix is an impressive content management platform. With over 3.6 million paid users, small businesses use the platform to promote their company. We want to focus today on one component of this promotions strategy: Wix SEO.
Complete Squarespace SEO Review
Squarespace is one of the most popular CMS systems on the internet.
Millions of businesses and individuals use Squarespace to share their vision.
To share their vision, most websites rely on search traffic.
Below we talk about how to improve your Squarespace SEO as well as the pros and cons of using the platform to increase your traffic. Read More
Why Do I Need An SEO Strategy?
Do you ever ask yourself this question: what do top websites in your industry do that others do not?
Once you know the answer, it becomes easier to adjust your SEO strategy and improve future results.
The Best SEO Tools (2017 Update)
What is Search Engine Optimization?
Search engine optimization never stops.
The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.
When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.
SEO MISTAKES: Why Website Google Rankings Drop
Did your website drop from Google page 1 to nowhere?
Are you checking your ranking, and slowly going down or not showing up at all?
SEO Tips for Beginners
6 Quick SEO Tips for Beginners (That Actually Work)
Success in search engines, as with most things in business, comes down to understanding SEO basics.
With that in mind, here are 6 SEO tips, and online marketing essentials that nobody wants to believe, but everyone should follow. Read More
SEO 101: How to Get on the First Page of Google
How hard is it to come up at the top of Google search results?
Without question, the rules for effective search engine optimization has evolved to a more complex marketing channel. As marketing professionals we need to refine our SEO processes multiple times a year.
SEO 101: My Favorite Keyword Research Tools
How do you find the best keywords for my business? This is a question that clients always ask me.
They want to understand exactly how keywords work, and how they will make back their money from search engine optimization and pay per click campaigns.
Don’t Waste Money on SEO
Being visible in search results is more important than ever right? But that still doesn’t mean Search Engine Optimization (SEO) will benefit your business.
It’s only beneficial to invest in SEO if being No.1, for that keyword, will generate financial benefits for your business. Anything else is a waste of time, and money.
How SEO Can Generate $1.5 Million for Your Business
How to Earn Your Business $1.5 Million with SEO
Have you been wondering how much SEO can generate for your business? Getting to $1,500,000 is a difficult task. Surely, I have something up my sleeve, right?
Well, I’ll let you in on a little secret. I have no clue how much money your business can make from search engine optimization. But its more than $1.5 million.
SEO for Political Campaigns: Strategies for Election Season
Are you running for election?
It’s difficult to create content that resonates with voters, but it’s even more difficult to create content that inspires action.
Considering the number of people who turn online to find information about candidates, SEO is a viable strategy for political campaigns in the digital age.