19 Best SEO Tools SEO Professionals Actually Use
A popular question that I get from readers is for recommendations on SEO tools, training, resources, and services available for search engine optimization.
People especially want to know what tools I use to run SEO Mechanic and our client’s SEO campaigns.
Because of that, I’ve put together a list of recommended SEO tools that I use, or one’s that come highly recommended by industry professionals.
Breaking Down the Types of SEO Tools
But how will you outrank the competition? How will you achieve success when so many others share the same goal?
In addition to implementing a strategy that fits within Google’s Webmaster Guidelines, it’s essential to take advantage of the best SEO tools and software that help:
- Link building
- Technical SEO
- Keyword research
- Rank tracking
- Content optimization
- Backlink analysis
Featured SEO Tool Reviews
As a small business owner or marketing professional, you understand the importance of search engine optimization (SEO). After all, there’s nothing better than moving to the top of the rankings for your target keywords.
According to HubSpot, “61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.”
With this statistic in mind, there’s a good chance your competition is already spending time, money, and manpower on building a solid SEO strategy.
If you want to follow suit – and hopefully beat them to the top of the search engines – it’s essential to take advantage of every available tool.
While hundreds of SEO tools exist, some are more powerful and useful than others. Here are five to experiment with shortly (if you’re not already doing so):
It’s hard to find any list of top SEO tools that don’t include Ahrefs. Not only does it share advice on improving your website, but the competitor analysis tool gives you a clear idea of what your competition is up to.
If you want to build a sound SEO strategy, Ahrefs should be a big part of your work.
2. Google Search Console
You should always have a beat on the health and performance of your website. Google Search Console provides you with a variety of data to better understand how your site is performing and changes you can make in the future.
For example, you can learn more about:
- Number of backlinks to your site (and where they come from)
- Top performing keywords
- Number of indexed pages
- Site errors
If you’re not using Google Search Console, it’s time to change your ways. It’s free to use, and only takes a few minutes to set up , so don’t wait another day to get started.
Find and fix issues on your website with Ryte’s technical SEO analysis and craft content both users and search engines will love with our extensive content optimization features. See your digital ROI rocket with a flawless website guaranteed to keep users engaged. Sign up for a free Ryte account.
Where is your site ranking for your target keywords? Are your rankings on the rise or fall? Rather than manually check, you can use a tool like SEMRush to do all the heavy lifting.
Also, SEMRush lets you quickly compare your website to any competitor, giving you a clear idea of how you stack up and the best ways to make up ground.
Do you often struggle to identify new keywords? Do you often wonder if a keyword has the potential to drive traffic?
With Ubersuggest, you can uncover keywords, learn more about search intent, and review metrics such as:
- Keyword volume
A good SEO strategy starts with a solid keyword foundation. If you need help with this, Ubersuggest is the tool for you.
Understanding what your competition is doing is a big part of reaching the top of the search engines.
Rather than guess, let SpyFu show you the way. This tool provides a clear overview of your competitors, including the keywords they’re targeting, how many organic keywords they rank for, and how many clicks they generate each month.
The old saying “keep your friends close, but your enemies closer” remains true in the SEO game.
With one of the largest link intelligence databases in the world, you can use this tool to learn more about inbound links, how your competition is performing, and much more. A simple domain, URL, or keyword search will get you started.
Are all your pages reachable within a few clicks from the homepage? When it comes to diagnosing on-page and technical issues, DeepCrawl is your best friend. Discover missed opportunities with your site structure, orphaned pages, and SEO effects on UX.
Are you worried about duplicate content? Copyscape will put your mind at ease, pointing this out and allowing you to remove it from your website or avoid posting it in the first place.
10. Google Keyword Planner
If you need help choosing target keywords or are ready for your next PPC campaign, this tool is a great place to start. Its tagline reads:
Plan your Search Network campaigns, get performance insights, and see keyword ideas.
11. Google Analytics
How can you make intelligent SEO decisions without the proper data? Google Analytics provides an in-depth look at everything from how visitors find your website to the most popular pages and much more.
12. Google PageSpeed Insights
Page speed is more important today than ever, as a slow website can hurt your search engine rankings. Use this tool to improve your page speed.
Here is the tagline:
“Download the MozBar to streamline your SEO. The MozBar provides easy access to the most powerful SEO tools and data while you surf the web.”
That’s pretty easy to understand.
14. Screaming Frog
Not only is this a powerful website crawling tool, but it can be customized to suit your needs, your SEO strategy, and of course, your website.
15. Searchmetrics Visibility Charts
By tracking your website’s search visibility, you can better understand performance, what’s working, and what isn’t working.
Search engine rankings are in a constant state of flux. With this tool, you can track any website to see how it is ranking over the past 30 days.
17. Whitespark Local Citation Finder
If local SEO is on your mind, you know one thing is true: getting local citations can work in your favor. This tool lets you discover where to list your website to boost local search rankings.
Raven offers a variety of SEO tools, including its popular website auditor. This is perfect for getting a high-level overview of your website.
19. Bing Webmaster Tools
Even though Google is the leader in the search engine space, Bing is a viable alternative that has the potential to drive serious traffic to your website.
Other things Bing Webmaster Tools does:
- Clicks from search
- Appeared in search
- Pages crawled
- Crawl errors
- Pages indexed
- Inbound links
- Organic search keywords
With approximately eight percent of search engine market share with < robust>6 billion monthly desktop searches, trailing only Google and Baidu, webmasters should focus some attention on obtaining traffic from Bing.
These < vital>seventeen SEO tools can transform your marketing strategy quickly. If you’ve yet to use one or more of these tools, set the goal of doing so shortly. You won’t be disappointed with your decision!
Do you have any favorite tools to add to this list?
[…] your search engine optimization (SEO) campaign, Google Analytics is a free tool SEO professionals use to track your performance by showing how people are finding your site in search engines and how […]
Thank you for sharing this amazing list. my fav tool is Ahrefs, i always use this . You should also mention some free tools.
I’ve found this information very helpful.
Glad our Best SEO Tools list was helpful. Thanks for leaving a comment.
Thanks for the information. I am a digital marketing student and your post helped me to get knowledge about different tools, I will definitely try these tools for learning.
Thanks for this info. It was incredibly helpful to boost my Wedding Videographer website’s SEO rankings.
What SEO tools do you use on a regular basis for your website?
[…] there are many ways of doing so, SpyFu (one of our favorite SEO tools) can make your life much easier. Here’s the company’s […]
Great article Charlie Rose, could you pleaes eleborate which tool show more accurate results. im little bit confuse beacuse Majestic and Ahref shows totally different data.
Yup its funny how everything and everyone always has slight variations in their SEO data.
Ahrefs is our most used tool and it definitely deserves the #1 spot on the list. We can do all of our analysis and research through Ahrefs and the keyword planner. Thanks for the post Charlie!