SEO 101: How to Add Google Analytics to Your Website

How to Add Your Website to Google Analytics

How to Add Your Website to Google Analytics

During your search engine optimization (SEO) campaign, Google Analytics is a free tool SEO professionals use to track your performance by showing how people are finding your site in search engines and how they are navigating your content.

It can also signal Google bots, if your site is not indexed into search results.

Other benefits of Google Analytics:

  1. Its a completely free tool
  2. Find out how visitors find your website
  3. Identify which pages and links your visitors click the most
  4. Visitor segmentation
  5. Conversion tracking
  6. Fine tune your website

Adding Your Website to Google Analytics in 7 Steps

If you are new to search engine optimization (SEO), it’s easy to be frustrated with the most basic tasks. It’s not because creating a Google Analytics account is hard. But it can be frustrating because you don’t know where everything is located.

The fact that GA interface keeps changing every time you log in (well, almost) does not help either!

Step #1

Go to https://www.google.com/analytics/ and click on the Toggle Down Arrow at the top right.

Adding Your Site to Google Analytics Step 1

Step #2

Click on the Google Analytics button. Unless you are interested in their enterprise services. Immediately following, if you have a Google account (Gmail), it will prompt you for your information.

Adding Your Site to Google Analytics Step 2

Step #3

Complete your Google Analytics registration process. Simply click on the Sign Up button in the top right hand corner.

Adding Your Site to Google Analytics Step 3

Step #4

The next step in the process is filling out your basic site information and select whether it’s for a Website or Mobile App.

Adding Your Site to Google Analytics Step 4

Step #5

Make sure to select your industry and local time zone. If you do not select your timezone your analytics will not match. This makes it hard when/if you are attempting to locate peak traffic and conversion times.

Adding Your Site to Google Analytics Step 5

Step #6

Select your data sharing preferences and click on the Get Tracking ID button in the lower left hand corner.

Adding Your Site to Google Analytics Step 6

Step #7

After completing the previous step you will be shown a pop up window with Terms of Service. To finish your registration, click I Agree in the bottom left hand corner.

Adding Your Site to Google Analytics Step 7

Step 8: Claiming Your UA

In the next step, Google gives you your user account number (UA) and a code snippet. Depending on where your site is hosted, you will need one or the other, but never both.

Claiming your Google Analytics Tracking Code

Installing Google Analytics on Your Website

If you are using a 3rd party website builder like, Wix and Squarespace, you will need your UA number only. If you are using WordPress you can either use a 3rd party analytics plugin, like MonsterInsights, or manually add the code snippet to your header.

About Charlie Rose

Charlie has over 20 years of experience helping companies improve and fast-track success in organic search results. He can be found sharing meme's on Twitter.

6 responses to “SEO 101: How to Add Google Analytics to Your Website”

  1. Suraj says:

    very helpful for the newbies and i would like to add one more thing that if you have placed your analytics code in the head section of site then you can use same code to verify your webmaster account too 🙂 happy blogging.

  2. Google analytics is very useful for website. Tracking the website traffic and all. It’s very beneficial for website. Nice information you share on this blog.

  3. […] Monster Insights? While it does offer added benefits, it can simply embed your Google analytics tracking number. Plus its a very dependable plugin with regular updates and stable […]

  4. […] as you grow your website, you’ll want to keep a close eye on Google Analytics, as it gives you a clear understanding of many factors regarding SEO […]

Leave a Reply

Your email address will not be published. Required fields are marked *