There is no denying the importance of choosing the right keywords for your website.
After conducting the appropriate research, you’ll known which keywords can drive a large quantity of targeted traffic to your website – and that’s exactly what you want.
However, there’s something you may be overlooking: the importance of your competitors’ keywords.
By arming yourself with your competitors keywords and backlink information, you can gain a competitive advantage over other companies in your space.
When it comes your competitors’ keywords, this means two things:
- The keywords your competitor is targeting, but not yet ranking for
- The keywords your competitor is currently ranking highly for in the search results
Why is it Important?
You don’t want to spend too much time and energy focusing on your competition, but you definitely want to stay current with your competitors’ keywords and what they’re trying to accomplish.
Here are several of the better ways you can use competitor keyword research to your advantage:
- To understand how your competition is performing in the search engines and where you can pass them by
- To steal your competitor’s keywords in an attempt to beat them in the search results
- To discover new keywords that you may have overlooked in the past
If all of this sounds valuable, there’s one last thing to do: begin your search for your competitors’ keywords.
While you can do this manually, it’ll take a lot of time and effort. Rather than go down this path, here are three tools that can provide the assistance you require:
1. Google Keyword Planner Tool
Like many, you probably use this tool to find keywords to target on your website and in your content. But guess what? You can also use it to spy on your competition.
Once you login, take these steps:
- Select “search for new keywords using a phrase, website, or category”
- Enter your competitor’s URL and click “get ideas”
- Review the list of competitor keywords
Not only is the Google Keyword Planner tool easy to use, but it’s also free. This is probably the best place to start.
The name says it all. With this tool, it won’t be long before you have a complete overview of your competitors’ keywords.
Although you can do a lot with SpyFu, it’s the keyword spy tool that attracts the most attention.
Getting started is as simple as entering your competitor’s URL into the search box. From there, you can download their keywords and decide how to use the data to your advantage.
One thing you’ll notice is the depth of the data provided by SpyFu. You get more than a list of keywords. You’re also presented with data such as:
- Estimated monthly SEO clicks
- Paid keywords
- Top organic competitors
If you’re going to use SpyFu, make sure you set aside enough time in your schedule to really dig into the finer details of the results.
KeywordSpy continues to grow in popularity thanks to its straightforward approach, accurate data, and easy to understand interface.
Once you run a search, the tool provides data on keywords, other competitors, and PPC statistics (just to name a few).
KeywordSpy isn’t as robust as SpyFu, but the results can provide you with good insight into your competitor’s marketing strategy.
At this point, you should better understand the importance of learning more about your competitors’ keywords.
If you’ve overlooked this valuable data in the past, use one of the tools above to get started in the future.