SEO for Pest Control: 4 Tips to Improve Traffic and Leads
When potential customers are looking for pest control services, 88 percent do research on search engines according to Pest Control Technology.
If you want to reach that audience, optimizing your website presence is important. SEO is essential in turning online traffic into potential pest control customers.
In this blog post on SEO, learn four essential tips when it comes to SEO for pest control companies.
I specialize in pest control internet marketing, working with exterminating companies across the United States.
- Discover Local Keywords
- Location Management
- Website Structure
- User Experience
1. Discover Local Keywords
How do you find the best keywords for your pest control business? This is a question that clients always ask me.
They want to understand exactly how keywords work, and how they will make back their money from search engine optimization and pay per click campaigns.
One of the most fundamental steps when starting your search engine optimization campaign is finding targeted keywords that prospects will use when finding your pest control company online.
If you are just starting out its important to have realistic expectations on SEO. You are not going to rank #1 for Pest Control in your community overnight.
- Naples pest control
- Naples extermination
- Pest control company Naples
Your best focus is to target traffic in the city tied to your companies business address. Targeting competitive regions should be done after basic SEO goals have been set and achieved.
2. Location Management
Make sure your Name, Address, and Phone number is correct. Nothing kills your chances of success faster than bad contact information.
Make sure your customers have your NAP information (name, address, and phone number).
Unlike other aspects of Google search, Google Maps provide your company name, address, and a clickable phone number, so the 50% of Google local searches done via a smart phone can call you on the way to your store.
If you give a bum address or phone number, it severely diminishes your chances of a good ranking.
Get Reviews for your Google Maps listing. Next ask your current clients for reviews of your business.
According to a recent survey by Moz.Com, Google’s algorithm gives 9.8% of the weight of your listing to the number of steady, quality reviews of your location.
3. Website Structure
Website structure for SEO purposes of your web site should help users find the information they want in the quickest possible way, this is your main objective.
What serves users well will naturally serve search engines too.
Essential pages trustworthy websites
About Us – A well designed about page improves the credibility and trustworthiness of a web site.
Contact Page – Should serve your visitors with pertinent contact information like email, phone and business address.
Sitemap – Help visitors easily find and access all of your website content frmo one page. This would be different than an XML sitemap for search engines.
URL Structure: The format of your permalinks should describe the basis of the content of each webpage. If you have WordPress, opt to enable clean permalinks vs. id post permalinks.
4. User Experience
The user experience has a direct impact on your website structure and site-wide SEO. Remember the goal is to give people what they want as fast as possible.
Delays or confusion due to poor UX can increase your bounce rate and conversions.
Navigation: The navigation of your website should help first time visitors access information as efficiently as possible. Group related pages like products and services together so it makes sense.
Breadcrumbs: Try using breadcrumbs to inform visitors where they are and how they can get back to where they were. Its a visual back button that also helps search engines group our related content together effectively.
Search box: If you have a large site with deep content, try having a predominant search box for visitors to use. Sometimes search boxes are not practical if your site has just a few pages.
A good SEO strategy will not only benefit your sites placement in search engines, but also the usability of your site. It’s one thing to get people to your site, its another thing to monetize that traffic effectively.
If you are committed to developing good SEO practices, you will get to the top of search results in no time. Which of these SEO tips can your website use today?