The Best SEO Tools (2017 Update)

Ultimate List of the Best SEO Tools

What is Search Engine Optimization?

Search engine optimization never stops.

The ultimate goal of SEO is to improve your site’s ranking so that you can bring the right people in from search engines.

When it comes to SEO, things are always changing. What worked today may not work tomorrow. And what works tomorrow is not likely to produce results a few years in the future.

As a webmaster, marketing professional, or business owner, it is only natural to devote plenty of time, money, and resources to SEO. Through the right approach, you can generate free, targeted, organic traffic to your website.

It doesn’t matter if you are new to SEO or have been dabbling in this world since the early days of Google, nothing changes the fact that you need a little help from time to time.

With nearly 60 percent of B2B marketers saying that SEO has the biggest impact on lead generation, it’s only natural for this strategy to attract a lot of attention.

Breaking Down the Types of SEO Tools

But how will you outrank the competition? How will you achieve success when so many others share the same goal?

In addition to implementing a strategy that fits within Google’s Webmaster Guidelines, it’s important to take advantage of the best SEO tools and software that help:

  • Link building
  • Technical SEO
  • Keyword research
  • Rank tracking
  • Content optimization
  • Backlink analysis

Featured SEO Tool Reviews

Below is a review of the 40 best free and paid SEO tools and software, many of which can give your small business website the boost in search engines it desperately needs.

1. SEMrush

Maybe you want to learn more about your website. Maybe you want to spy on a competitor. SEMrush allows you to do both. Regardless of the website, this tools gives you a clear picture of its overall level of health.

2. BuzzSumo

While most people consider BuzzSumo a social media tool, remember this: SEO and social media go together hand in hand. Use this tool to analyze what type of content performs best for any keyword or website.

3. SpyFu

In the SEO game, it’s important to keep your competition close by. SpyFu allows you to do just that, as you can download your competitors’ most profitable keywords and ads. Subsequently, you can use their strategy to your advantage.

4. Ahrefs

The Ahrefs tagline does all the talking:
“Track your backlinks, keywords, brand mentions and know what your competitors are doing.”
From an SEO perspective, all of these things are important.

5. Majestic

With one of the largest link intelligence databases in the world, you can use this tool to learn more about inbound links, how your competition is performing, and much more. A simple domain, URL, or keyword search will get you started.

6. DeepCrawl

Are all your pages reachable within a few clicks from the homepage? When it comes to diagnosing on-page and technical issues, DeepCrawl is your best friend. Discover missed opportunities with your site structure, orphaned pages, and SEO effects on UX.

7. Buffer

Yet another social media tool, this one also has a positive impact on your SEO performance. Use Buffer to optimize your social sharing and schedule updates for the future.

8. Copyscape

Are you worried about duplicate content? Copyscape will put your mind at ease, pointing this out and allowing you to remove it from your website or avoid posting it in the first place.

9. Domain Hunter Plus

As a Chrome extension, you can use Domain Hunter Plus to find broken links and determine if the link points to a domain that is unregistered.

10. Google Keyword Planner

If you need help choosing target keywords or are ready for your next PPC campaign, this tool is a great place to start. Its tagline reads:
“Plan your Search Network campaigns, get performance insights, and see keyword ideas.”

11. Google Analytics

How can you make intelligent SEO decisions without the proper data? Google Analytics provides an in-depth look at everything from how visitors find your website to the most popular pages and much more.

12. Google PageSpeed Insights

Page speed is more important today than ever before, as a slow website can have a negative impact on your search engine rankings. Use this tool to improve your page speed.

13. Google Webmaster Tools

Full of top notch diagnostic and health tools for website owners, you can learn a lot by keeping an eye on your Webmaster Tools account.

14. Linkstant

Do you want to find out about your new links now or later? This tool alerts you anytime someone links to your website, without delay.

15. MozCast

You want to track changes in the SERPs, right? If Google is up to something you can be rest assured that MozCast will alert you.

16. Pingdom

As a website speed testing tool, you can see how your website stacks up to the competition. Remember, faster is always better.

17. Rank Checker for Firefox

A quick, efficient, and free way to check rankings (as long as you are using Firefox).

18. Robots.txt Checker

Do you have errors in your robots.txt files? Are these causing issues from a search engine perspective? Robots.txt Checker helps you avoid this trouble in the future.

19. SEO Toolbar for Firefox

Another must for Firefox users, this tool provides plenty of information as you search, including competitive research and backlinks.

20. SEOQuake

More than a cool name, SEOQuake provides the type of data you need to make informed SEO decisions.

21. SharedCount

When your content is shared socially, it can help boost your search engine rankings. Use this tool to see how each piece of content is (or isn’t) being shared. Use it for your website. Use it to track your competitors.

22. TextCleanr

When you copy and paste content between applications, you never know what will happen with the formatting. If you aren’t careful, this could have a negative impact on your rankings.

23. Ubersuggest

Keyword research is easier said than done. But with Ubersuggest, it’s just easy. Nothing more than that.

24. URI Valet

If technical SEO isn’t your thing, tools like URI Valet will come to your rescue. It can help with everything from analyzing redirect problems to learning more about canonical information.

25. Wordstream Keyword Tools

Offering a variety of keyword tools, Wordstream is one brand you should rely on for your SEO needs. The Negative Keyword Tool is one of the most effective, as this is something you may have overlooked in the past.

26. XML-Sitemaps

With this tool, you can quickly and efficiently create an XML sitemap that can be submitted to Google, Bing, Yahoo and many other search engines.

27. Yoast WordPress SEO Plugin

If WordPress is your CMS of choice, this plugin is a must have. It is free, it is easy to use, and it will help you manage all the SEO elements of your website or blog. What more could you want?

28. Keyword Eye

In addition to basic keyword research, Keyword Eye takes things to the next level by providing visualizations of your ideas. This makes it easier to take action.

29. MozBar

Here is the tagline:
“Download the MozBar to streamline your SEO. The MozBar provides easy access to the most powerful SEO tools and data while you surf the web.”
That’s pretty easy to understand, right?

30. nTopic

With this tool, you can dig deeper into the finer details of your content. Thanks to a relevancy score and keyword suggestions, you can adjust your content to better suit what the search engines are looking for.

31. Open Site Explorer

If you want to develop a high quality inbound link profile, you have found the tool that can guide you down the path towards success.

32. Screaming Frog

Not only is this a powerful website crawling tool, but it can be customized to suit the needs of you, your SEO strategy, and of course, your website.

33. Searchmetrics Visibility Charts

By tracking the search visibility of your website, you can gain a better understanding of performance, what’s working, and what isn’t working.

34. SERPmetrics

Search engine rankings are in a constant state of flux. With this tool, you can track any website to see how it is ranking over the past 30 days.

35. Whitespark Local Citation Finder

If local SEO is on your mind, you know one thing to be true: getting local citations can work in your favor. With this tool, you can discover where to list your website to boost local search rankings.

36. Optimizely

A/B testing is made easy with this tool. Don’t do this the “old school” way. Instead, let Optimizely provide you with all the direction you need to succeed.

37. Raven

Raven offers a variety of SEO tools, including its popular website auditor. This is perfect for those times when you want to get a high level overview of your website.

38. Wordtracker

Do you remember the days when it took hours on end to identify high performing keywords? Not anymore. Use Wordtracker to speed up the process and avoid mistakes.

39. Visual Website Optimizer

Another A/B testing tool that can help you improve onsite performance, thus pushing your rankings to the top of the search engines.

40. Whois Lookup

For competitive intelligence, the Whois Lookup tool is a great place to start. You can learn more about any domain within a matter of seconds.


SEO in 2017 will not be the same as it was in the past. And guess what? The strategy you use next year will not be identical to what you are doing right now.

Fortunately, the majority of these tools and software programs will continue to provide you with the assistance you need to reach many of your online marketing related goals.

Do you have any favorite tools to add to this list?

30 responses to “The Best SEO Tools (2017 Update)”

  1. Bill McCabe says:

    Charlie, Good article. I appreciate your sharing that list with us. Passed it along to my group Bill McCabe

  2. […] The 40 Best SEO Tools and Search Software (Free and Paid Tools) […]

  3. […] The 40 Best SEO Tools and Search Software (Free and Paid Tools) […]

  4. Egon Sarv says:

    Thank you for the interesting article, sir. I want to ask about #26 (XML sitemaps) and #27. I first installed the XML sitemaps, then later added Yoast (includes sitemap). Then I tried t get rid of the XML sitemaps plugin and its sitemap and keep Yoast sitemaps (4 or 5 of them).

    But after deactivating and deleting the XML plugin organic search drops sharply.

    After installing it again, the organic search starts to climb up but not much. Plus, there are errors now in its sitemap.

    At the moment I have both (#26 and #27 sitemaps) but with some errors. Trying to figure out how to clean up this mess.

    What do you recommend, sir?

    P.S. I found your site very interesting and helpful. Thank you again, sir.

    • Charlie Rose says:

      Hey Egon,

      Based on your description I would disable the plugin you don’t want first. Second I would enable the plugin you do want and resubmit those sitemaps through Google Webmaster Tools. Each XML sitemap sometimes has different URL structures based on serving one master feed or granular feeds for comments, posts, pages, categories (like Yoast). After you resubmit I would fetch the site again and let it percolate through the system. Sometimes its going to take a few for everything to cycle through. Unless your site is getting heavy traffic then it would be faster. Also check to make sure you don’t have any other common SEO mistakes too. If you have any other questions let me know! Have a great day! ~ Charlie

  5. […] The 40 Best SEO Tools and Search Software (Free and Paid Tools) […]

  6. […] The 40 Best SEO Tools and Search Software (Free and Paid Tools) […]

  7. Erica says:

    Hey Charlie, awesome article! I appreciate how straightforward it is.

    If you don’t mind, I would like to throw in one for you to check out. We recently launched a free SEO auditing tool that works with Chrome. At Trinity Insight, we designed it to assist in every aspect of modern SEO (Technical, Content, Off-Site, Social) while also granting easy access to powerful competitive analysis capabilities, allowing you to see how your site stacks up against your competitors. Check it out here:

    Let me know what you think! Would appreciate the feedback.

  8. Great article Charlie. How many of these tools do you use on a weekly basis? I usually need from 5 to 10 tools for most of my processes.

  9. HI CHARLIE did a very good job and you just eased the word for any new SEO student who want to learn it for professional purpose and please carry on your work. Thanks

  10. My google webmaster tool takes a lot of time to update links and keyword ranking is there any solution for that.

  11. Jeannie Hill says:

    During a recent Google Webmasters hangout on the topic of the Search Console and mobile-first search indexing, John Mueller, Google Webmaster Trends analyst revealed an update to the amount of search data that Google plans to make available to marketers in the Search Console. If indeed we move a full year’s worth of data, it will benefit SEOs immensely.

  12. This is the list i was searching for. I have experience with many of the tools included, mostly free version. But i want to ask about Spyfu. Most of the time when i search for a keyword in Spyfu, it says its not in their database. Do i need to buy premium version to get the data? I like Spyfu, so i want to know more about it.

  13. Hi Charlie,

    Great List.

    A quick tip.
    You may want to add to this list.

    SERPed is a powerful SEO tools suite. It has 42+ advanced SEO tools to help SEOs and Internet Marketers.

    More than 4200+ businesses across the globe use SERPed.

    Let me know if you have any questions.

    Looking forward to have SERPed on this list


  14. Pranit Patil says:

    Excellent post .Thanks for these good seo tools that are really important to rank higher in search engines.If you want to rank higher in search engine you can put to seo analysis tools.Some of them are google webmaster tool and woorank these tool will help you to rank higher. Thanks for sharing this post.Really good and informative.

  15. John says:

    Hello, Thanks for sharing huge list of seo tools. I like to use Ahref and used it before. It is best seo tool. Which tool you recommend for building back links. I use seo vps for seo tools.

  16. Jordan Champ says:

    These SEO tools are really amazing and can provide the better advice how can we grow our websites like using backlinks and much more.

  17. JMIW says:

    Hey Charlie,

    Amazing list, really well written and you clearly know your stuff (SEO Kung-fu!).

    I own a website called where I make 100% free SEO and Internet Marketing tools. I’m told there is nothing else like it on the web.

    Anyways just thought some of my free tools would make a great addition to your article.

    Stay cool 🙂


  18. Nicolas Parker says:

    Indeed the informative post to read! Kindly have a look at the below-given article which gives a list of some more SEO tools which are used by Australia’s renowned SEO agencies-

  19. Abhishek says:

    i have used some of the tools in list and found some new tools too. Thank you for sharing the tools’ list. Keep sharing.

  20. Mario Briana says:

    Very beneficial tools are there in this blog. I found this much useful information about seo tools. Thanks a lot for this beauty Enjoying article with me. I appreciate it very much!

  21. ramakrishnan says:

    Thanks for sharing the list of best SEO tools. I have used many of these tools. These are very useful to improve ranking of any website. Keep sharing more articles related to SEO. These are very informative.

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