How Google Updates Search Results

Is your website not showing up in Google search results?

Or, did you recently change your site and notice that Google didn’t crawl index your recent content updates?

The problem here is that Google’s search results are in a constant state of change.

Below I will talk about how to understand better how often Googlebot crawls your site and why it’s different for every website. But the immediate answer to your question is: How long is a piece of string?

How Google Finds and crawls your site

1. Analyze Your Indexing History

If you’re looking to find out how long it will take for Google to notice changes you’ve made to your site, and to reflect these as ranking adjustments, then the answer is: Whenever your site is crawled and reindexed by Google.

The best way to track how frequently Google visits your website is to examine your crawl stats in Google Webmaster Tools.

This will give you a historical snapshot of the period involved in Google revisiting your site.

2. Google Indexing Factors

From my experience, factors that contribute to quicker crawling and indexing revolve around the following:

  1. Domain authority: Score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
  2. Page authority: Score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
  3. Content schedule: The frequency you publish new content on your website.
  4. The website’s popularity: A combination of site traffic, CTR, and time on site can contribute to quicker crawling and indexing.

Throughout my career, I have had site rank changes in as little as 30 seconds and as long as a few weeks.

When I worked in the publishing industry, our site streamed new content, like a fire hose, and Google would quickly crawl it and index it almost instantaneously.

Our typical content outflow was over 100,000 words monthly, tied to new and unique articles.

Often, we could drop a new article, and see traffic from search in less than 5 minutes, if it was a timely article.

One time, during an earthquake, I tested the indexing speed of our website with Google. Seconds after the earthquake, I posted a simple update featuring a snapshot of the seismic activity and the location.

Within seconds our story was the number one search result tied to the Chino Hills Earthquake.

We received nearly 5,000 visits in under 10 minutes because we were the most authoritative article until the L.A Times published their piece.

But indexing results vary on a site-by-site basis. If you have a local business with low search volume, your indexing rate will be slower – sometimes painfully slow.

Primarily because people aren’t actively searching for your services in high concentrations. Most local businesses fall into the slow category.

Read on for quicker Google indexing tips.

3. What is Googlebot, Crawling, and Indexing?

Let’s start with Googlebot and the difference between indexing and crawling.

Googlebot is a search software that Google sends out to find and collect information on the web to add to Google’s searchable index.

Crawling is the process where Googlebot goes from website to website, finding new and updated information and reporting it back to Google.

Indexing is processing the information the Googlebot gathers from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are quality content.

So how does Google find new information? It uses webpages saved from previous crawls as a starting point and combines sitemap data webmasters submit.

As Googlebot crawls around your pages, it will find new links to content to add to the list of pages to be investigated.

Though this description is a lot like saying: Cars move because you press on the gas pedal.

Within each process, you can optimize your site structure and content to more efficiently allow Google bots to crawl and index your web pages.

4. Help Google Index Your Site Faster

If your website is serving an audience in a local market, then you can expect slower updates. The examples above were for a news site that routinely published two to three 1,500-word articles daily.

Below are four tips to help your site index into Google faster.

1. Google Analytics: You’ll want to add Google Analytics for tracking purposes regardless, but it certainly could give Google the nod that a new website is on the map.

2. Fetch It: If you have recently made changes to your website, you can ask Google to fetch it.

3. Google Webmaster Tools: If you have claimed your website in Google Webmasters, you are allowed 500 fetches a month.

4. Create Sitemaps: You can also assist Google in finding your content by creating Sitemaps and submitting them to your Google Webmaster account. Sitemaps are link maps that plot out and list your website’s content for Google bots.

5. How Does SEO Help?

Making calculated corrections to content and structure can help your website rank higher and faster. SEO changes allow Googlebot more effectively crawl and index your web pages. But if you stop SEO, a decline could occur.

Thus helping your business website show up higher, in search engines, for profitable keywords for your business.


Once your website is indexed in Google, you will see more traffic from search results. It’s also essential to keep your website active by creating new content regularly. Google is likelier to visit websites with active blogs than static websites with no recent activity.

If you have a blog attached to your website, aim to write one new blog post monthly. This will help keep your website fresh and relevant in Google’s eyes and allow you to share further information with your audience.

Here are some additional tips for writing blog posts that will help your website rank well in Google:

  • Use relevant keywords throughout your blog posts. This will help Google to find your blog posts when people search for those keywords.
  • Write informative and engaging blog posts. People are likelier to share your blog posts if they are exciting and informative.
  • Promote your blog posts on social media. This will help to reach a wider audience and drive traffic to your website.

Following these tips, you can write blog posts to help your website rank well in Google and attract more visitors.

187 responses to “How Google Updates Search Results”

  1. I recently changed the address and map infton my website. Google’s search is still sending clients to old address. I changed address to 10377 south avenue 14 1/2 E in Yuma Arizona with same zip code. Please help me correct this issue. Have had this website for over 20 years. Thanks

  2. Charlie says:

    Hi Shirley, Thanks for taking the time to read my post and write a comment! I would need a little more clarification on your question to give you a good answer. If you have time register here and then post your question in my SEO Forum. Thanks, Charlie

  3. Ben William says:

    Hello Charlie ,
    Thanks for your blog and valuable resources.
    I am fully agree with you. I just add some of points.
    I saw, some people is very rush or scare regarding google indexing or other issues. They use some of meta tag for indexing refresh.
    To be honest, i am fully against to these work. Let google to index naturally, do not force or fetch .
    If you have resources content, it will index automatically.
    For example, did you do any fetch for index this blog? No, but we are coming to your blog through google. Because, your resources are user friendly, informative, and authoritative.


  4. Charlie says:

    Hey Ben, Thanks for taking the time to read and leave a reply! Sometimes it depends on the traffic coming to the site to begin with. But your points are all spot on! Thanks again for stopping by! – Charlie

  5. Ben Willian says:

    No Problem , Mate
    Share and discuss new SEO related topics . It gives scope to understand and implement others opinion.
    Best Regards

  6. Nath says:

    Thanks for the information!

  7. Charlie says:

    Hey Nath, Thanks for stopping by and leaving a comment! ~ Charlie

  8. Aroos says:

    Great post. but I still have a question.

    Once you make major changes to your website in terms of structure, SEO and etc..and then have Google crawl your site. Shouldn’t your ranking immediately change after the crawl?

    In other words I made major changes to my site and I noticed Google crawled my site 2 days ago however, my ranking for major keywords hasn’t changed! Why is that so?

    Thanks in advance for your response.

  9. Charlie says:

    Hey Aroos, It takes much longer for Google to take the crawl and determine whether your ranking should improve. Sometimes it can take long periods of time before an improved ranking. Also thanks for stopping by and leaving a comment! – Charlie

  10. Haroon says:

    Thanks Charlie for sharing this.I was really confused about it.I am now going to do SEO of my blog to increase PA,DA and post content on regular basis to index it faster and improve search engine rankings.I have already added Google Analytics.

  11. Charlie says:

    Hey Haroon, Thanks for stopping by and leaving a comment! – Charlie

  12. Mandeep says:

    Great post, Thanks for sharing,
    Charlie i added my website to google analytics today. But no visitor in google analytics, why there is no data there?
    Please help me

  13. Charlie says:

    Hey Mandeep,
    Thanks for stopping by and leaving a comment!
    It takes 24 – 48 hours before you start to see any real data in Google Analytics. Give it a check in a couple of days.

  14. Superbsys says:

    Charlie, I have also noticed that if you have a Youtube video on your new / updated page and you send traffic to that page to watch the embedded video that will speed the re-indexing of your page and it will be natural not forced fetch.
    Thanks for your post.

  15. Charlie says:

    Hey Charles, Yes great point that is a good way to get them crawling your site again. Its even better if your video is relevant to the specific topic you are talking about. Though it should be a quality video. Thats the part I think that is the problem, the video production. I would rather avoid having a video if it looks horrible. – Charlie

  16. Hi Charlie, thanks for your advice. Do you have any insight into how often Google updates search ranking for its own suite of products? For example, how long would it take for a new video I upload to YouTube to start showing up in search results (assuming I have some reasonable traffic on YT already), or enhancements I make to my Google + account? Thanks! Best, Scott Traylor, 360KID

  17. Charlie says:

    Hey Scott, Thanks for stopping by! It’s a similar process but it has different variations. In short, it always comes back to quality of the content being shared. – Charlie

  18. Hi,

    I have just set up this website, I have registered with Google Analytics and Webmaster Tools. I know google knows of the website (site: search) but when I put the exact words of the domain into google I only find links to my site on p3 of google. Why is this?

  19. Charlie says:

    Hey Harriet, If your website is new that could be part of the problem. Build some links, give it time and check for progress.
    If you have further questiosn feel free to join my forum (its free) and post them. – Charlie

  20. Andy says:

    Great article. Really helped me understand how Google works. Thanks.

  21. Charlie says:

    Hey Andy, When you have a minute sign up for a free account and ask me anything in the SEO Forum!



  22. Sanjay says:

    Hey Charlie Thanks for the awesome info.. hope now i do better SEO

  23. RJ Laskin says:

    Thanks Charlie for your insight on the amount of time required for SEO changes to take effect. I’m trying to gather as much information as possible to understand my predicament of loosing a considerable amount of traffic and sales after switching E-Commerce Platforms. I thought the move to Shopify and their endless options for integrating my products into buyable pins, Wanelo, and Google Shopping would give us a huge boost, instead our site ended up loosing almost 100% of its organic traffic. Even with a blog and webmaster tools, our site continues to take a beating. Everywhere else we are doing great, so there’s something uniquely off with our site.

    I follow your advice and try another blog post. Promoting those blog posts instead of new products seems to give us a huge boost in social media which at least brings in some traffic. Hopefully in 6 months, we’ll see the real benefits of the move. Other ideas are always welcome. Thanks again..

  24. Charlie says:

    Hey RJ,

    Thanks for the comment! If you have time create a free account and post questions in the SEO forum. Anytime you do a mass migration, like that, you are going to take a hit if its not done properly.


  25. Ross Payan says:

    Interesting info! Thank you for the read.

  26. Charlie Rose says:

    Hey Ross,

    Thanks for stopping by and leaving a comment!


  27. Joshuwa says:

    Sometimes, it’s a bit strange to see ranking is not being changing for a few months. We have a few clients who we were working with to improve their SERP. Brought a few really good links for them last month but all of the rankings are same. After looking at that competitors, those links should do magic. None of them have such high authority links in that industry. What do you think about this situation?

  28. Charlie Rose says:

    Sometimes it takes longer to register the benefit of a good link. Especially if its a competitive search term. Is the search term you are going for highly competitive?

  29. Pawan says:

    I read your article. It is informative. I query regarding seo. I have a coupons and deals website called . This an affiliate website so Google does not like affiliates link so coupons links at my site are having nofollow tag. I am surprised how other coupons websites are ranking in Google if they have nofollow tag for coupons.

  30. Rahul says:

    It is a very interesting article which gives us a basic idea about how actual google indexing works. Thanks to sharing live case study on it. I am working on It is tech niche blog. Some of my post ranking for many keywords but after 19th December suddenly I lost my ranking.
    Even after updating old post it not work for me. After updating old post URL is submitted in webmaster tool for fetch as google. But, still it not work. Please tell me how to get my previous ranking?

  31. Yama says:

    I’ve been really curious about this lately. Your information is helpful, thanks. 🙂

  32. Andre says:

    Hi Charlie
    Thanks for taking the time to put together a great blog. I have been reading a lot of information on SEO and blogs. You have some great information and I learned a lot thanks so much.

  33. Charlie Rose says:

    Hey Andre,

    Thanks for stopping by and leaving a comment!


  34. john says:

    We often change the content of our website and the site title of it. Will it be beneficial or detrimental if we change that oftenly just to get the key words we’re targeting? We are aware that updating and posting new blogs will help, but not sure regarding site title. Plase give some light on this. Thanks!

  35. Jennifer says:

    Hi Charlie-
    Thanks for the info here. I’ve got about 60 low quality pages I want to de-index on my website because I believe having too many of these pages are holding my entire site down in the search engines. I’m doing this using ‘noindex, follow’ check box in the Yoast settings for each one… My question is this: Is it OK to do all these 60 pages at once? The entire site has about 170 pages total indexed currently so this would be about 1/3 reduction. Just wondering if this is something that should be done gradually. Of course, I want it to happen fast but I’ll do what’s best for the health of the site.

    Also, should I just wait for Google to crawl my site again on it’s own or is it better to force Google to re-crawl right away so I can see if it results in any kind of boost? (And if so, how do I do that?)

  36. Charlie Rose says:

    Hey Jennifer, If you are selling a product and currently receiving orders or its your busy season then I would do it in chunks. If your site is purely experimental or recreational then I would do it all at once. Also I would let Google update and find everything organically. My clients generate revenue through their sites SEO so i’m always conservative. Unless the pages are totally useless then pull them all out. Hope this helps! – Charlie

  37. Tina Moeller says:

    Thank you for the info! I recently dropped in rank overnight (assuming there’s been an update) and I’m wondering how to get google to fetch my site as recommended above? I changed some things around on my site and this would be very helpful for me.

  38. Charlie Rose says:

    Hey Tina,

    Here are two resources to check out that cover that issue:


    But you can also just wait for it to happen organically. If you have any additional questions let me know. Hope all is well! – Charlie

  39. Demir says:

    Hi Charly,
    Thanks for great information. I have been reading a lot of information on SEO Blogs, I learned a lot thanks so much. Another SEO Blog :

  40. Charlie Rose says:

    Hey Demir, If you link to any of my blog posts on SEO Mechanic make sure to let me know! – Thanks, Charlie

  41. Christopher Kraus says:

    Great article. Really simple and effective on how Google works
    Thank you!

  42. Helmy says:

    We often change the content of our website and the site title of it. Will it be beneficial or detrimental if we change that oftenly just to get the key words we’re targeting? We are aware that updating and posting new blogs will help, but not sure regarding site title. Plase give some light on this. Thanks!

  43. Charlie Rose says:

    Hey Helmy, I would not change your title tags on a regular basis. Especially for legacy content. Though much of that is up for debate. Here is another article to check out:


  44. Stacy Stone says:

    Your topic selection is very unique and informative for readers but one thing is sure, article is well written and quality too. Thanks for sharing with us your experience.

  45. Gabriel Nwatarali says:

    Hi Charlie,

    Gabe from Tech Help Canada here, would you happen to know how long it takes for Google to crawl the entire web? I was searching for this and you were on the results. Also, you were the closet to my search query, everyone else on page one did not have this answer.

    Thanks in advance

  46. Charlie Rose says:

    Hey Gabe, You mean every web page on the internet? – Charlie

  47. abhay says:

    Hey Charlie,

    Thanks for sharing great and unique info and i want to ask you one more question i.e, when we search any type of query in google then we get in the bottom side “search related terms”.
    please tell me what is the algorithm behind it ?

  48. Hi Charlie,

    Thanks for all the great information and tips. Over the past few months I have added a fair amount of new content to my website, and did a fetch/render and re-index request for the main pages on the site. That was on 1/27/17, and the pages have still not been re-indexed. Needless to say, I am frustrated. Do you have any advice?


  49. Charlie Rose says:

    Hey John, Thats a tough question without having more information on your site and specific situation. It looks lke you have a lot of pages indexed. Its possible that the new pages don’t add anything new that Google feels they should index. Thats just a stab in the dark. – Charlie

  50. Charlie Rose says:

    Hey Abhay, Thats an ever shifting selection of related terms. Tough question to answer in a comment. But I might write a blog on it! – Charlie

  51. Good Observation about google Update and SERP, Very informative blog
    Thanks Charlie Rose

  52. Harsh Tiwari says:

    SeoMechanic is my go to blog to learn the fundamentals.
    Content here is awesome
    Thank You

  53. Ather Iqbal says:

    Hi, I designed a new website. when I search on google like it shows my website is indexed but showing older posts. google not updating my new keywords and posts. and also my web not showing in front page when I search like CDR for Australia. kindly help me and guide me. what should I do?

  54. Nikon Nik says:

    Wonderful Post CHARLIE ROSE! I Very informative article as always, As a pretty new blogger myself I’m always looking for straight to the point information to help me with my writing. This definitely hit the spot. Thanks!

  55. Prana says:

    Good list. Backlinks for High PR sites help to get good Pagerank. Thank you dear.

  56. Google has not updated the Pagerank since December 2013. So now a days Pagerank is not a ranking factor for any website. We can give focus on Domain Authority. Thanks.

  57. Charlie Rose says:

    Hey Guys, Same concept but a different name. Thanks for leaving a comment!

  58. Ivan says:

    I did the fetch and Search Console suggested to launch page re-indexation. So now it’s even easier.

  59. Charlie Rose says:

    Glad that tip helped out!

  60. June says:

    Good read. I also found that submitting URLs to my Google+ profile helps get them indexed super quick. I’ve heard others say the same if they post a YouTube video with a linkback.

  61. This is quite an interesting post; kind of answers my question on how long it takes for posts to be indexed.

    I’ve taken to try and figure this out for this week. I have a newer site I am testing it with; it is running WordPress (so should ping out that new post has been added) and it only has a few posts.

    Yesterday I noticed that a post was in the index (around 2/3 through the day) which I had written the day before.

    Today I am watching my google site (using the site:) to see when my posts or if my posts appear today.

    If so, I would say that I am getting an average of around 24 hours for posts to appear. It is an interesting subject though, I mean, many want that instant fix; post up and viewed; but its amazing how different factors assist in the quickness it is added.

    Thanks again for you post; there were some points I am taking away in addition to my current experiment.

  62. Charlie Rose says:

    Hey Sean, Yes this is just the tip of the ice berg. The variations and fluctuations to this can be pretty extensive. Thanks for leaving a comment! – Charlie

  63. Hey friends my website week over week down from google , i don’t know why ? any suggest me ? how to fix this issue

  64. hosein says:

    believe it or not you are my idol Mr.Charlie , You’re amazing. Everything you put out into this world is so wonderful!!!!

  65. Joanna says:

    I posted a negative review on a business webpage through YELP. I have since removed the review however, when I search the business name and Yelp. For Example “Business Name Yelp” The old review pops up.

    Yelp customer service said that it would take a few days for google to gather new data and refresh the info, but it has been 6 days. Help. – How can I remove this? Do I have to wait to Google “refreshes”? It’s damaging the business’ reputation.

  66. Charlie Rose says:

    Yep you have to wait for the refresh which could take a week or more.

  67. sandhosh says:

    Really Good article.provided a helpful information about Update of Google Search Results.keep updating…

  68. Meenakshi says:

    hi, In my website google didn’t crawl my some innerpage. i don’t know why.. i optimized my inner page as right way only. but i don’t know whny google doesn’t crawl my pages…

    ex :

  69. Onedoze says:

    Hey there,
    I like this article. I have a tech blog called , I am not able to understand that why it’s not showing in Google search when I enter any keywords which I have used. Interestingly, some websites come up in Google everytime when I enter any keywords for any topic in different way. Are they using multiple keywords?
    Keywords research is a very confusing thing for me.
    Can anyone help me or advise me that how to research keywords and use them?

    My blog is mentioned above, you can have a look and advise me.

    Thank you for writing this nice article.

  70. Charlie Rose says:

    How long has your website been online?

  71. Charlie Rose says:

    How long has your site been online?

  72. santri kecil says:

    great articles dude

  73. Hi

    i was change my all website old pages url and meta tage but after 2 week. meta tag not change in google search engine. now traffic and ranking is down. how to fix this problem

  74. Charlie Rose says:

    Hey Emma, Great SEO question! It could be a number of factors. If you have time sign up for our SEO forum and post more details. Link: We can also track the conversation better.

  75. ganesh says:

    Nice Article
    Thank You 🙂

  76. jatt says:

    seo is important part of website traffic grow

  77. Is it advisable to Fetch as Google every new page created on the site. I have a sitemap going, by the way. Thanks!

  78. Very helpful blogging. Already I’ve visited several links you provided in your list. All the links are very effective. I’d like to see more such beautiful links from you by this posting.

  79. sam says:

    nice info, I have been looking for this

  80. mythili says:

    i have changed my content in pdf page of website. But i can see the content which i changed in search results but not inside the pdf. Search results are not getting updated. when will they get updated

  81. Charlie Rose says:

    If you have time sign up for our SEO forum and post more details. Link: We can also track the conversation better.

  82. hosein says:

    Thank you for the informative article! I have often questioned what is “appropriate” or “good” traffic on a website. My website was created to attract attention and be able to offer business solutions in addition to day-to-day real estate operations. It took five years to build and make the site presentable and functional. There is still work to be done, but what was just a simple idea in my mind evolved into something very cool in action.

  83. Prana says:

    Great post shared i really need this post your blog is very useful to me.

  84. Grant says:

    Hi there – great article! Just wondering how long it takes for Facebook shares to update for SEO. I am using a service called KW Finder to track any changes on SERP, and I have noticed it has been stuck at 8 Facebook shares ever since I launched the site in June of 2017. I did a separate analysis and have found 93 Facebook shares. Any idea why it would take so long to update?


  85. Charlie Rose says:

    Hey Grant great question! If you have time sign up for our SEO forum and ask more detailed questions. Link: We can also track the conversation better.

  86. Nuub says:

    thanks for this excellent article, which has helped a lot so far: my site has been crawled and re-indexed. However there is a problem: pages on the site that are hidden to visitors have been included in the re-index and are still displaying prominently in search results- even higher than the new, updated links relevant to an upcoming event.
    How do I hide hidden pages from the Google crawler, or at least get it to identify that a certain page is hidden? I want to keep that hidden page for later reinstatement after a temporary change to information the public needs to be given has run its course, the event is over and things return to normal.

  87. Nuub says:

    Never mind. I think I’ve got the answer. I’ve put a metatag on the hidden page and requested another fetch/reindex.
    Thanks again!

  88. Charlie Rose says:

    Glad you figured it out! Guess you are no longer a Nuub ;o)!

  89. hollie says:

    I published my website for my small company very recently and found that most or all of my pages appear on google search engine. I only want the homepage to appear in google search results. I read info on telling google to “noindex” pages i want hidden from search result. After i’ve set certain pages to be hidden (through wix, saved the changes on wix, and then submitted another “sitemap.xml” on the google search console, those pages are still showing in search results.
    Do i have to have my website published and the SEO status set to “allow search engines to include your site in search results” in order for Google to be able to crawl and remove those pages? I ask because when Google attempted to crawl a few days ago, i noticed a crawl error that said, “Googlebot could not crawl this URL because it points to a nonexistent page”.
    How long does it take for the pages to be removed? Any help would be appreciated.

  90. Charlie Rose says:

    Hey Hollie, It could take a few weeks for Google to update their index with your search results. But it sounds like you did the right thing. Here’s another blog post to check out on search index update rates.

    Hope that helps!


  91. Purohit says:

    Nice article, It really helps.
    Thank you for sharing.

  92. Aaron says:

    Thank you Mr. Rose, your post really helpful and I already bookmarked for you for my future reference and web improvement plan. Appreciate!

  93. Mike Khorev says:

    It actually amazes me how seemingly frequently Google updates the SERPs. A thread posted on any popular forum usually gets indexed mere minutes after it was created. It’s pretty amazing, really.

  94. Ashish says:

    We have seen remarkable changes in google indexing.
    Thank you for sharing the update with us.
    Keep up the good work

  95. Getting your blog posts indexed with Google could be a mysterious thing and you would never know what you did exactly finally landed your page on Google. Yes I agree, we just have to focus on quality contents and consistent works…

  96. Karthik says:

    Thanks Charlie! For a rookie and a old guy like me, you have made things very clear!

  97. Charlie Rose says:

    Thanks for the complement!

  98. Vijay says:

    I guess your problem is already resolved by now but I write this solution for other readers.
    Head over to Google search console>>Crawl>>Fetch as Google
    Enter the URL you want to crawl and index and click “Fetch and render button”
    That’s it Google will update your page as soon as possible.
    By this method, I got result within a day.

  99. […] it can take a week or more for a search engine to update search results. This is because your website is new and doesn’t have any inbound […]

  100. Dear Sir,

    Thanks For Shearing Such Information, Your Article Is Very Useful for Google Bot Information.

    I Thing Google Bot Is Kind Of Software Used By Google as a search bot to a Web Page or Web Site. The Software Collected The Information Every Web Page Crowling, Caching, Indexing.

  101. […] opposite way. The work involved in ranking websites is tedious and time consuming. Additionally search engines are not as fast to index websites as they are at instantly serving up search […]

  102. I was really worried why a page of my blog isn’t being updated in google search results, okay so now i know it’s the crawl rate. but i don’t understand why it’s too slow it’s been nearly 1 month.
    Thanks for the article.

  103. Charlie Rose says:

    How many pages do you have on your site?

  104. ben says:

    Great post, I am new in SEO, it’s clear my all doubt!

    Many thanks

  105. Daniel Tosh says:

    Amazing post. I cleared my point.
    Many many thanks

  106. […] Google crawls your site, these keywords go a long way in telling the search engine what a particular page is […]

  107. Some of my posts are not coming up on google even when I use the keywords specified for it and my ranking dropped in a spike, from 4000 visitors a day to 100 a day. Please what could be the issue??

  108. Amin Moosavi says:

    your article about google and SEO was very useful. Good Luck

  109. greg says:

    Great article! I was wondering if you can answer this question. When my very unique name is googled a newspaper article from about a year ago comes up in the google search results. The webmaster of the paper removed my name from the article a few weeks ago. Is there any way to get google to re crawl that webpage and thus have the google search results that come up for my name reflect that I am no longer listed in that article? Will the search results ever not show that article when my name is googled?

  110. Charlie Rose says:

    Hey Greg! It takes time for Google to remove it from their search index. It could take up to two months or longer. But eventually it will go away. Thanks for the question!

  111. Thanks Charlie for sharing the post with us. Knowing these indexing factors will help us to optimize a web page more effectively.

  112. Joel Huang says:

    Great guide. SEO keeps updating with time & we need to remain updated for implementing the new strategies to get immense benefits for your business. Thanks for sharing it

  113. Helly says:

    Recently I found the backlinks isn’t so much important for seo,I do think google have changed a lot.and I support your point,I will setup my Google Analytics account today.Thank you very much.

  114. Yatharth Joshi says:

    Hello sir, I’ve made new Website on Hair Care and submitted my sitemaps for Google Search Console, with robot.txt file too. After couple of days Google has Indexed my pages. And it’s also visible when I type “” and search on Google. But I couldn’t find my site page in any search results (I’ve checked till the last page of Google’s search results and also tried to track it with Tools) focused on my Keyword. Sir, when does Google Update Search Results? And my website is 8-10 days old so when it will start showing on Search Results? Please help me sir, Thank you!


  115. Charlie Rose says:

    It can take up to a month to start to see traffic. Its not instantaneous.

  116. Yes, sir but it’s not at all showing in search results of focus keyword? I mean to ask when will it show up in search results?

  117. Charlie Rose says:

    That takes even longer. Give it time to fully index and define your site. Its not an overnight thing. Especially if your site is totally brand new.

  118. Yatharth Joshi says:

    Okay, sir. Thank you! It’s been 10 days I’ve indexed my site but still it is not showing on search results so just got wierd feeling.

  119. Charlie Rose says:

    Yea thats to be expected. Especially if its a new site and a new business.

  120. […] as SEO, can take time to yield results. Google, for example, might only trawl through your website once every couple of weeks, so any investment you’ve made in this area might take a while to show up in search […]

  121. […] SEO 101: How Often Does Google Update Search Results … […]

  122. […] SEO 101: How Often Does Google Update Search Results … […]

  123. Jody says:

    Great article! I have a question… I know its great to have a lot of written content per page but I have an ecommerce store with over 4,000 products, would I have to go back and write my tail off on each product page to rank higher?

  124. Charlie Rose says:

    In an ideal world yes! But you could start with the category pages first. Those have a big influence too. ~ Charlie

  125. Dear Sir,
    Please check my blog also not show in Google search engine. Please advice

  126. Information you provided is nice and good and helpful to rank any blog.

  127. behsazan says:

    Thank you for sharing this, it was really great.
    I wish i could find something maybe an article about some crawl errors that appears in google webmaster tools and the solutions.

  128. Charlie Rose says:

    Thanks for the suggestion! I’ll see what I can do about it in an upcoming blog post.

  129. dharmesh says:

    nice articles

  130. Gauns says:

    Hi Charlei,
    I recently bought a wordpress site from GoDady. Submitted sitemap on google search console which already got processed.
    But it shows 0 pages indexed and the articles I posted 3 days back are still not showing up in google results.
    Can u help in any way?
    Thanks in advance.

  131. Charlie Rose says:

    Its going to take way longer than 3 days to see your site in search results. Give it more time. ~ Charlie

  132. Dil se Deshi says:

    Hay Charlie Rose,
    Thank you for sharing this article.
    one question is going in my mind from few days if i changes in my article or update littile information after few days of crawling. then it is legal from google crawler point of view or google finds it spammy.

  133. Charlie Rose says:

    I would say if you did it frequently it would be considered spammy. But once or twice over the time of the article is fine. Let’s be honest…we all make mistakes! ~ Charlie

  134. thanks for publish this good article

  135. Charlie Rose says:

    Thanks for the comment! Hope your SEO is improving because of it. It would be great if you could share it.

  136. Charlie Rose says:

    Thanks for taking the time to read it and leave a comment!

  137. Catalin says:


    If i change my site from WordPress to Opencart, i lose positions on Google? I wanna make another site, on the same domain. Thank you!

  138. Charlie Rose says:

    If you can retain your URLs it will be fine. But if you do change the URL structure make sure to 301 redirect the old pages to their new pages.

  139. […] With the help of language models, Google is able to decipher your intention, thus knowing what to look up in its index. […]

  140. QQ Coded says:

    Nice article but my question is why do I still rank low despite having nice DA and backlinks?

  141. Charlie Rose says:

    That takes investigation. It could be for a number of different reasons. You could try this bog post for some guidance:

  142. noah richard says:

    how do i get backlink to my website how do i make google index my post faster on my newly created blog

  143. Charlie Rose says:

    Well the holy grail of backlinks is writing content people like to read and link to. Other than that there are a number of ways to increase the odds.

    Check out these blog posts on backlinks:

  144. I have many backlinks but my site isn’t coming up on first page, does it mean that google have not updated the search engine or what?

  145. Sajid says:

    Why my website in showing in Google search

  146. Charlie Rose says:

    How new is the website?

  147. Rajesh says:


    i have PA 27 and DA 26

    but facing google indexing issue …can you guide me


  148. Charlie Rose says:

    When did the issue start happening?

  149. Mona says:

    Hi, thanks for this sharing this article! My website was initially created in Jan 2018. I’ve noticed whenever I submit my sitemap to Google console, my web site will appear in keyword searches soon after (within a few hours). However, after about 24 hours, my site disappears from the same keyword search–not just drop, it’s gone. If I resubmit my sitemap, then my site appears again in Google keyword search results, but again only temporarily. This happens all the time. Is this normal? I see no errors or issues in the Google search console. My web site appears relatively high in rankings for keyword searches in other search engines (bing, yahoo). I can’t figure out what I’m doing wrong 🙁

  150. Vihaan Rao says:

    You have provided us clear idea on how google crawls the site and its search indexing factor that helps in showing the result to the user. I would use the suggested tips for my business so that Google can index the website pages easily and quickly.

  151. Charlie Rose says:

    Glad the SEO tips are helpful for your site and business.

  152. Charlie Rose says:

    Great question! Its a common problem with people who launch new websites. I would not submit your sitemap again. The primary tool for improving your exposure is time (for authority) and consistent content. Check out this article on how long it takes to rank.

  153. Unlocker says:

    amazing and inspirational article, thanks for sharing

  154. Charlie Rose says:

    Its the great American SEO novel 😉

  155. Vikas says:

    Thank you so much giving details.

  156. Alex says:

    thanks a lot! It was really useful

  157. […] you have a blog, try to write one new blog post a month with fresh, relevant and shareable topics and give them a good reason to take action. You can also […]

  158. Danish says:

    Thanks for sharing this great stuff here

  159. How often does Google updates links to your site (Backlinks)? Once a week maybe?

  160. Charlie Rose says:

    Depends on how popular your site and the linking site is. If a link is created on an irrelevant site deep in obscurity it could take Google a long time to find it.

  161. vinay says:

    Thanks Charlie Sir ,
    As i was looking answer of the few questions and luckily i got all the answers of my questions in your reply comments.

  162. shareit 2019 says:

    articles that’re fantastic, thank you need to share information

  163. Such detailed explanation about Google updates..Thanks for sharing such useful information !!

  164. rahul pandey says:

    hey it was really super article tanku for sharing wonderfull stuff is nofollow backlink as important as doffollow

  165. Tom Buckland says:

    Google is constantly changing their search algorithms. What worked for you in the past may not be working for you now. I often hear from clients “I used to be on the first page but have dropped off in the last year.” That is because Google is now rewarding sites for different reasons than it used to and penalizing sites for tricks that may have worked years ago.

    Still not sure? I have some questions for you:

    Has it been over 3 years since you last updated your site? If so, this is a good indicator to start seriously considering a refresh

    Is your website intuitive and user-friendly? Can your users (potential customers) find the information they are seeking quickly and easily. Is your contact information including the phone number prominently displayed.

    Are you still using Adobe Flash for anything on your site? Adobe Flash is no longer supported by Apple. need I say more?

    Are you using social media platforms (Twitter, LinkedIn, Facebook) ? I hope you are!

    It may seem a little daunting, but that is where we come in. We will make the process easy that is

  166. […] All of this growth and expansion has happened so fast, and continues to occur at a near-exponential rate. For instance, Google changes what qualifies as good Search Engine Optimization constantly. […]

  167. Hi

    My website was unfortunately down for 4 days. Its back up now but if I type my website name in google it doesn’t come up. I use to come up on the first page for some keywords and they are all gone now. Please can you advice.

  168. Charlie Rose says:

    Thats not bad. Give it a bit of time and it should pop back. The best place to monitory activity is Google Search Console.

  169. […] All of this growth and expansion has happened so fast, and continues to occur at a near-exponential rate. For instance, Google changes what qualifies as good Search Engine Optimization constantly. […]

  170. […] SEO 101: How Often Does Google Update Search Results? […]

  171. […] SEO 101: How Often Does Google Update Search Results? […]

  172. Nicola Niemc says:

    What if it’s not your website that you need updating, but your profile on social media? I changed my Twitter bio over a month ago, but the old bio is still showing on Google Search (but when I click on the Twitter link, it shows the correct, new bio). My old bio makes me cringe, and I hate to think this is the first thing people are reading about me!

  173. Charlie Rose says:

    That depends on the popularity of your social media account. It’s possible it will take a few months.

  174. […] SEO 101: How Often Does Google Update Search Results? […]

  175. […] SEO 101: How Often Does Google Update Search Results? […]

  176. […] your site to be easily indexed by Google. If your site can’t be indexed, it simply won’t rank, […]

  177. Payal Harinkhede says:

    i think SEO is all about the new experiments of contents and techniques. We should to be aware about all latest updated of Google. Keep learning. Making frequent changes in website helps in crawling quick.

  178. Ashok says:

    Can you tell me does it all happens in real time?
    Like i put some query in google search and clicked the search button then how does google work. It gives the old crawled and indexed results or just crawl and index them in real time.
    Thanks in advance

  179. Percy says:

    Awesome info! Thanks you for taking the time to write this…. I’ve followed some of the steps im missing, Ill come back if there is a massive jump in my ranking in the next week or so 🙂 Wish me luck

  180. […] the bots a hint that it’s time to look through your site and review its ranking again. Check out these hints on how to get Google to crawl your site more […]

  181. Rahul says:

    Can you tell me why my blog post shows 5 or 6 days ago in google search despite updating of date and time of the post in real time.

  182. Charlie Rose says:

    They might not crawl and re-index your site that quick. Check and see when it gets updated. Then run another test to verify the time frame. It differs from site to site depending on many factors and popularity of the content.

  183. CIM says:

    Google Webmasters, I find it interesting how some crawls will work immediately, and some will take a couple days to index. Seems to be no pattern with it either.

  184. Charlie Rose says:

    Typically this is related to the authority/age/activity of the site. And or how competitive the specific search query(s) it’s targeting.

  185. Rubina says:

    I am facing coverage issue 404 not found so I redirect that error pages on my home page but google not yet crawled from one month.what should I do.

  186. Charlie Rose says:

    Did you verify that the 301 redirects were working?