How Google Updates Search Results
Is your website not showing up in Google search results?
Or, did you recently change your site and notice that Google didn’t crawl index your recent content updates?
Below I will talk about how to understand better how often Googlebot crawls your site and why it’s different for every website. But the immediate answer to your question is: How long is a piece of string?
How Google Finds and crawls your site
1. Analyze Your Indexing History
If you’re looking to find out how long it will take for Google to notice changes you’ve made to your site, and to reflect these as ranking adjustments, then the answer is: Whenever your site is crawled and reindexed by Google.
This will give you a historical snapshot of the period involved in Google revisiting your site.
2. Google Indexing Factors
From my experience, factors that contribute to quicker crawling and indexing revolve around the following:
- Domain authority: Score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.
- Page authority: Score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
- Content schedule: The frequency you publish new content on your website.
- The website’s popularity: A combination of site traffic, CTR, and time on site can contribute to quicker crawling and indexing.
Throughout my career, I have had site rank changes in as little as 30 seconds and as long as a few weeks.
When I worked in the publishing industry, our site streamed new content, like a fire hose, and Google would quickly crawl it and index it almost instantaneously.
Our typical content outflow was over 100,000 words monthly, tied to new and unique articles.
Often, we could drop a new article, and see traffic from search in less than 5 minutes, if it was a timely article.
One time, during an earthquake, I tested the indexing speed of our website with Google. Seconds after the earthquake, I posted a simple update featuring a snapshot of the seismic activity and the location.
Within seconds our story was the number one search result tied to the Chino Hills Earthquake.
We received nearly 5,000 visits in under 10 minutes because we were the most authoritative article until the L.A Times published their piece.
But indexing results vary on a site-by-site basis. If you have a local business with low search volume, your indexing rate will be slower – sometimes painfully slow.
Primarily because people aren’t actively searching for your services in high concentrations. Most local businesses fall into the slow category.
Read on for quicker Google indexing tips.
3. What is Googlebot, Crawling, and Indexing?
Let’s start with Googlebot and the difference between indexing and crawling.
Googlebot is a search software that Google sends out to find and collect information on the web to add to Google’s searchable index.
Crawling is the process where Googlebot goes from website to website, finding new and updated information and reporting it back to Google.
Indexing is processing the information the Googlebot gathers from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are quality content.
So how does Google find new information? It uses webpages saved from previous crawls as a starting point and combines sitemap data webmasters submit.
As Googlebot crawls around your pages, it will find new links to content to add to the list of pages to be investigated.
Though this description is a lot like saying: Cars move because you press on the gas pedal.
Within each process, you can optimize your site structure and content to more efficiently allow Google bots to crawl and index your web pages.
4. Help Google Index Your Site Faster
If your website is serving an audience in a local market, then you can expect slower updates. The examples above were for a news site that routinely published two to three 1,500-word articles daily.
Below are four tips to help your site index into Google faster.
1. Google Analytics: You’ll want to add Google Analytics for tracking purposes regardless, but it certainly could give Google the nod that a new website is on the map.
2. Fetch It: If you have recently made changes to your website, you can ask Google to fetch it.
3. Google Webmaster Tools: If you have claimed your website in Google Webmasters, you are allowed 500 fetches a month.
4. Create Sitemaps: You can also assist Google in finding your content by creating Sitemaps and submitting them to your Google Webmaster account. Sitemaps are link maps that plot out and list your website’s content for Google bots.
5. How Does SEO Help?
Making calculated corrections to content and structure can help your website rank higher and faster. SEO changes allow Googlebot more effectively crawl and index your web pages. But if you stop SEO, a decline could occur.
Thus helping your business website show up higher, in search engines, for profitable keywords for your business.
Once your website is indexed in Google, you will see more traffic from search results. It’s also essential to keep your website active by creating new content regularly. Google is likelier to visit websites with active blogs than static websites with no recent activity.
If you have a blog attached to your website, aim to write one new blog post monthly. This will help keep your website fresh and relevant in Google’s eyes and allow you to share further information with your audience.
Here are some additional tips for writing blog posts that will help your website rank well in Google:
- Use relevant keywords throughout your blog posts. This will help Google to find your blog posts when people search for those keywords.
- Write informative and engaging blog posts. People are likelier to share your blog posts if they are exciting and informative.
- Promote your blog posts on social media. This will help to reach a wider audience and drive traffic to your website.
Following these tips, you can write blog posts to help your website rank well in Google and attract more visitors.