Top App Store Optimization Tools

It’s one thing to create an app, but another thing entirely to get it in front of your audience. And that’s why app store optimization (ASO) has become a trending topic over the past couple of years.

The goal of app store optimization is to move your app to the top of the search results, similar to SEO, thus positioning you to acquire more downloads and boost visibility.

App Store Optimization Tools

If you don’t think it’s important, consider the following: as of the first quarter of 2020, there are 2.56 million apps on the Google Play Store, along with 1.847 apps on the Apple App Store. And that doesn’t even take into consideration the combined 1 million + apps on the Windows Store and Amazon Appstore.

The Best ASO Tools

When it comes to app store optimization, there’s no shortage of tools that can help you attain a higher ranking. Your success is based largely on understanding the store’s search algorithm, and then positioning your app accordingly.

Here are five ASO tools that deserve a closer look:

1. App Annie

A long-time favorite, App Annie is one of the premier app store optimization tools. Its business intelligence tools are powerful and accurate, providing key features such as:

  • Advanced search filters
  • Keyword tracking
  • Competitor tracking
  • Download estimates
  • Revenue estimates

Add in the fact that there’s a free version, and you have everything you need to track rankings, downloads, usage, and more.

2. Mobile Action

If reports and data are your things, look no further than Mobile Action. It may be one of the most expensive tools, starting at $69/month, but you get a lot in return for your money.

The top features of Mobile Action include:

  • Keyword tracking
  • Keyword suggestions
  • Competitor tracking
  • Search ad intelligence
  • Advanced ASO reporting

You need to keep track of your app’s category ranking, and Mobile Action allows you to do so with ease.

3. Keyword Tool

When it comes to free ASO tools, there aren’t many that have more to offer than Keyword Tool.

Your ranking depends largely on the keywords you use to describe your app. So, it only makes sense that you know which keywords to target.

Some of the top features include:

  • Keyword tool API
  • Keyword research tool
  • Keyword generation tool
  • Ability to specify language and location to generate keywords

If you’re seeking an easy to use ASO tool with advanced features, you’ve found it here.

4. AppTrace

Stats, stats, and more stats. This ASO tool is designed to provide you with all the stats you need to make educated decisions regarding the positioning of your app.

The tool is designed to collect and share a variety of information, such as relevant keywords, revenue, downloads, user engagement, and the strategies of competitors.

The features that make AppTrace a favorite include:

  • Detailed reporting
  • Daily ranking reports
  • Monthly performance reports

When you need to know what is and isn’t working, both for you and your competitors, AppTrace is a good place to start.

5. Gummicube

Some ASO tools have a longer history than others, and Gummicube has been around since the beginning.

In 2011, Gummicube was launched. Since then, it’s become one of the most trusted tools for optimizing apps across every platform. Furthermore, it’s a top tool for A/B testing, which allows you to make data-backed decisions.

Other features include:

  • Content optimization
  • Logo and screenshot implementation
  • Reviews and ratings

Gummicube has been a gamechanger for nearly a decade, so you can trust it to get the job done for you.

So, there you have it. Don’t assume that creating an app is good enough to attract an audience. There’s more to it than that, and these app store optimization tools can help you reach your goals.

2 responses to “Top App Store Optimization Tools”

  1. Ovais Mirza says:

    Hello Charlie,

    Thanks for sharing such a knowledgeable and well-researched article. SEO with times is changing and with the development of apps, SEO now required the apps also to promote websites or blogs. Even though I am a webmaster for the last 5 years, i was not aware of those apps you have provided here. I definitely will give them try for my SEO projects and later on will share my experience in terms of how much improvement that i notice in the rankings.

    Ovais Mirza

  2. Charlie Rose says:

    Glad these ASO tools were helpful! Happy optimizing!