Advanced SEO

The Art of Link Building

In the ever-evolving realm of digital marketing, one key strategy stands tall as the cornerstone of search engine optimization (SEO): link building. This practice involves acquiring hyperlinks from external websites to your own, ultimately enhancing your online visibility, website authority, and organic search rankings. However, link building has become complex and challenging as search engines become increasingly sophisticated. This article explores the various strategies, challenges, and ethical considerations surrounding link building. Read More

Subdomain vs. Subdirectory: Which is Better for SEO?

From an SEO perspective, there are many questions (and opinions) about which is better for search engine optimization: subdomains or subfolders.

The one thing you’re sure to find is that everyone has a different opinion on the ‘subdomain vs. subfolder’ argument.

It’s up to you to decide which structure makes the most sense for your website and SEO. Let’s start with a basic breakdown of each.
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Top App Store Optimization Tools

It’s one thing to create an app, but another thing entirely to get it in front of your audience. And that’s why app store optimization (ASO) has become a trending topic over the past couple of years.

The goal of app store optimization is to move your app to the top of the search results, similar to SEO, thus positioning you to acquire more downloads and boost visibility.
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How To Combine PPC and SEO Synergies

SEO and Google Search Ads have so many synergies and data that can be utilized to drive growth for both marketing strategies. However, this data isn’t always shared to support the other program.

There is a reason for this, each marketing strategy requires a specialized skill set and often is managed by separate individuals and teams (SEOs and Paid Search Marketers).
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What Does SpyFu Do?

Regardless of your business type and industry, you’re sure to have quite a bit of competition. The way you deal with this competition – especially in regards to your online presence – has a lot to say about your future success.

This leads to an important question: what’s the best way to spy on your competition online?
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How to Get High Quality Backlinks for Your Website

As search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes.

Therefore, it makes sense to discuss how to use modern best practices, so you don’t get blackballed by Google. Below we discuss the power of link building for your business.
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How to Stop Spam Bots

Our goal in this article about spam is to teach you have to remediate and eliminate spammers opportunities with your WordPress website and Google Analytics data.

As the world’s most popular content management system, there’s a good chance your website and/or blog is powered by WordPress. So we combined the two into one post.
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How to Find Your Competitors Backlinks

Do you have dreams of pushing your website to the top of the search engine rankings for your target keywords?

While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so important to focus on building high quality, relevant links.

Many companies struggle with this for one primary reason: they don’t know which links to chase.
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10 Tips to Avoid Over-Optimizing Your Website

If you read my blog you know I write a lot about SEO.

Why? What’s the big deal? Why am I obsessed with SEO?

On the personal side, I write about optimization because, well, I really enjoy helping businesses grow.

This leads me to my next question!

Is your website suffering from too much of a good thing?

Over Optimization: Signs Your Website Has Too Much SEO

Well, if you are reading this blog post, its very possible you are suffering from over-optimization!
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