How To Increase Airbnb & VRBO Bookings With Better SEO

When you look at your vacation rental listing on Airbnb and VRBO what do you see? While it’s important to focus on the details that set your property apart – such as the amenities and upgrades – there are other things you can do to get more bookings.

It’s critical to optimize your vacation rental listing, as doing so increases the number of people who view it. Subsequently, your chance of regular bookings is much greater.

Here are five SEO tips you can do to optimize your listing:

1. Start with the Title

This is the first thing potential guests will see, so it’s important to make it count. Take these steps:

• Analyze your competition to see what approach they’re taking
• Write something unique – you don’t want your property to blend in
• Include one to two things that make your property unique

Also, don’t hesitate to test several titles in an attempt to find the one that converts the highest.

2. Make it Easy on Guests

You don’t want to make your guests jump through hoops to book your property. Offer online bookings. Make it easy to pay through a variety of different methods.

When you make life easier on guests, there’s a greater chance they’ll choose your property over a competitor.

3. Don’t Delay When Communicating

If someone asks a question, get back to them as quickly as possible (24 hours at the most). When possible respond within an hour or two.

Not only does this engage the person asking the question, but it shows them that you’re dedicated to providing a high level of customer service.

4. Use Reviews to Your Advantage

You could have the best property in a specific area, but if your reviews are poor you won’t generate nearly as many bookings as you should.

It’s important to ask every guest to leave an honest review. Just the same, give them a reason to rate the experience as positive.

5. Don’t Skimp on Photos

People want to know what they’re getting when booking a vacation rental. With high quality photos (and maybe even video), you can give guests a clear idea of what your property has to offer.

Note: don’t share photos that inaccurately depict the property. This is one of the best ways to get a negative review.

Final Thoughts

The more time you put into optimizing your vacation rental listings on Airbnb and VRBO, the more bookings you’ll secure – and that’s exactly what you want to accomplish! If you need help putting these vacation rental SEO tips into practice, contact us today.