Who says you have to spend a lot money on Facebook advertising to grow your business? In the early days of Facebook, there was no place for companies trying to engage with their audience and/or land new customers.
Things have changed over the years, and now Facebook for Business is one of the most powerful tools for companies of all sizes, spanning a variety of industries.
If you are unsure of how to use Facebook to boost your business, you are not alone. However, you will be on the outside looking in if you neglect to consider this strategy.