#3: Mobile SEO
15 minutes – Check the mobile site
Does the website have a mobile equivalent? It can be either a responsive or a full mobile site.
It’s important to have a mobile equivalent of a website. Check to see if you have a responsive or a mobile website. Ideally, you should use responsive, as updating the website is infinitely easier and less time-consuming. Use the Google Mobile Friendly test.
The Google Mobile Friendly test was created a few years ago, when Google started to place greater importance on mobile technology. It reads your site to determine whether Google will index your pages on mobile websites.
If you do not pass the test, you need to correct the errors. Otherwise, you could lose valuable search traffic.
Also, make sure that the content is consistent across the desktop and mobile versions. Furthermore, you want to make sure these versions do not accidentally create duplicate content on each page. Follow Google’s best practices when setting up content.