UX & Conversion

It’s Time to Replace Traffic for Conversion

Does increasing website traffic increase sales?

Well technically, yes.

Assuming your conversion funnel is optimized enough that an increase in visitors will equal additional sales.

But what if the people visiting your site were window shoppers, or worse spam bots, not interested in making a purchase.

Would that traffic still be valuable?

Absolutely Not!

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How to Optimize Your Website for Lead Generation

Are you considering a website redesign or wondering how to generate more leads from your website? There are several critical elements you must never forget to include.

It doesn’t matter if you are designing the first website for your business or taking on a revamp, some details are more important than others. There is a big difference between an “average, run of the mill” business website and one that is built to achieve great results.
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6 Tips for Optimizing Google Adwords

Do you want to attract visitors who are looking for what you offer? Track ROI down to the penny? You can do this with Google AdWords.

optimize-google-adwords

Google AdWords is often overlooked by businesses because it can be expensive. Like any form of advertising, pay per click (PPC) is not for every business, but PPC offers a number of advantages over other forms of advertising. Read More

Best Practices For Conversion Rate Optimization

Conversion rate optimization. It is enough to drive you nuts. At the same time, mastering this part of your business could boost revenue and profit to new heights. How does that sound?

Many people think conversion rate optimization is all about one thing: content. While this is a big part of your website, you cannot afford to overlook the importance of design.

The wrong web design elements can hold your site back from achieving great success. Conversely, making a few changes may be all it takes to reach your goals.

How to Increase Your Website's Conversion Rate

Enough about the importance of conversion rate optimization. Let’s examine five aspects of your site’s design that are killing your conversion rate:
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Why a Trustworthy Website Is Important

What is trust? In the digital domain trust is revenue.

Every business wants to increase sales, revenue and customer loyalty.

In an effort to do so, companies will offer promotions, create social media contests, and advertise their business.

All of these things are good, but make sure you have a trustworthy website.

What to Put on Your Small Business Website

Why Trust Is Important

Trust is tough to earn. With the possibility of phishing scams, malware—or even just plain poor customer service, people are much more wary with websites than ever before.
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