SEO Strategy


Technical SEO vs. Local SEO

As you drill down, there are two categories of SEO that may command your attention at some point:

1. Technical SEO

In short, technical SEO refers to any work that is completed in addition to content production. Consider this the foundation that gives your content the greatest chance of ranking at the top of the search engines. With the right approach to technical SEO, you make it easy for search engines to crawl your website and index your content. Without this, even the best content won’t rank well.

2. Local SEO

As the name suggests, local SEO is the optimization of a website for local results in search engines. Local SEO is different than a general SEO campaign, with the following nine factors helping to determine rankings:

  • Business signals
  • Correct information
  • Review signals
  • External local signals
  • Social signals
  • On page signals
  • Behavioral and mobile signals
  • Link signals
  • Personalization

In the next section on how SEO works, we’ll discuss the elements of SEO, on-page and off-page factors.

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