Fundamentals
- How Search Engines Operate
- Getting Started with SEO
- Develop an SEO Strategy
- SEO Ranking Factors
- What are Keywords
- Keyword Research
- Indexing Your Content
- On-Site SEO
- Title Tag
- Meta Description
- Website Architecture
- Image SEO
- Mobile SEO
- Internal Links
- Real Robots.txt
- Anchor Text
- Redirection Rules
- Other SEO Resources
Other Resources
Meet The TeamTechnical SEO vs. Local SEO
As you drill down, two categories of SEO may command your attention at some point:
1. Technical SEO
In short, technical SEO refers to any work that is completed in addition to content production. Consider this the foundation that gives your content the most excellent chance of ranking at the top search engines. With the right approach to technical SEO, you make it easy for search engines to crawl your website and index your content. Without this, even the best content won’t rank well.
2. Local SEO
As the name suggests, local SEO is the optimization of a website for local results in search engines. Local SEO is different than a general SEO campaign, with the following nine factors helping to determine rankings:
- Business signals
- Correct information
- Review signals
- External local signals
- Social signals
- On page signals
- Behavioral and mobile signals
- Link signals
- Personalization
In the next section on how SEO works, we’ll discuss the elements of SEO, on-page and off-page factors.